A New Vision for the Middle East Inspired by MicroStrategy

In its announcement, the company stated that it has partnered with 10X Capital in its digital transformation process and has implemented a corporate Bitcoin strategy inspired by the MicroStrategy model. Abdullah Isa, Head of AlAbraaj’s Bitcoin Treasury Committee, described this move as part of their long-term vision:

“Our step toward becoming a Bitcoin treasury company reflects our innovative approach to increasing shareholder value.”

Isa emphasized that they believe Bitcoin will become one of the foundational pillars of future finance. A photo shared shows a company representative meeting with Michael Saylor.

Big shoutout to the legend Michael @saylor — your laser-eyed conviction lit the path. Al Abraaj just became the first public company in the Middle East to adopt a Bitcoin treasury strategy. We’re stacking sats for real.@davidfbailey@10xcapitalusa@bitcoinmagazine… pic.twitter.com/dhfq2ctnBM

— AlAbraaj Restaurants Group (@AbraajRestGroup) May 14, 2025

First Purchase Completed: Started with 5 BTC

AlAbraaj announced that it has made an initial purchase of 5 BTC as the first step of its strategy and plans to accumulate more over time. The company aims to position Bitcoin as its primary reserve asset in response to shifting financial dynamics and increasing institutional interest.

As of 2024, the firm reported $12.5 million in EBITDA (earnings before interest, taxes, depreciation, and amortization) and aims to diversify this strong financial structure with digital assets. It also announced that it has begun working on developing Sharia-compliant financial products to reach the Islamic finance market.

Strategic Partnership with 10X Capital

10X Capital plays a key role in the company’s journey into digital asset management. The same investment firm recently advised Nakamoto, founded by Donald Trump’s crypto adviser David Bailey, in its $710 million fundraising round.

Through this partnership, AlAbraaj plans to acquire more Bitcoin and increase the BTC-per-share ratio for its investors. 10X Capital CEO Hans Thomas emphasized the potential impact of this move for Gulf countries:

“The Gulf Cooperation Council (GCC) has a total GDP exceeding $2.2 trillion and more than $6 trillion in sovereign wealth. Until now, there hasn’t been a regional Bitcoin treasury company.”

With this move, AlAbraaj is expected to become a stronger player in the digital finance space in the Middle East.

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