The sale was publicly announced on July 10, 2025. It marked Bezos’ third major stock sale of the year. Bezos still holds approximately 905 million Amazon shares. 

Regular Sales Under the 10b5-1 Plan Continue 

In 2025, Bezos executed three major stock sales. First, at the end of June, he sold 3.3 million Amazon shares at an average price of $221.56, earning $736.7 million. Meanwhile, in early July, Jeff Bezos sold 2,974,445 shares, generating $665.9 million at an average price of $223.86. 

The third and most recent sale involved 485,205 shares. Bezos earned $108 million from this transaction. The company executed all sales in accordance with the 10b5-1 plan, which is designed to prevent insider trading based on non-public information. 

Bezos’ Wealth and Strategy: Over $220 Billion 

Bezos’ total stock sales for the year reached $1.51 billion. However, according to Forbes and Bloomberg, his net worth remains above $220 billion. While selling portions of his holdings, Bezos still ranks among Amazon’s largest shareholders. 

These transactions form part of his broader strategy focused on wealth diversification, estate planning, and liquidity management. Thanks to the 10b5-1 plan, each transaction occurs transparently and on a preset timeline. 

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