Bitcoin Holdings by Public Firms Up 120% in 2025

Blockware, the research arm of Blockware Solutions, reported a 120% rise in the number of publicly listed companies holding BTC in 2025 alone. Many of these firms are either new market entrants or struggling businesses looking for alternative value storage methods.

The firm explains that companies with stagnating growth find it easier to commit retained earnings to Bitcoin, targeting compound annual growth rates of 40–60% without bearing traditional operational risks.

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Data from BitcoinTreasuries.net shows that MicroStrategy leads the space with 597,325 BTC, holding nearly 12 times more than the second-largest holder, mining firm MARA Holdings with 50,000 BTC.

Analysts Caution Against Over-Reliance on Bitcoin Treasury Strategy

Despite the rapid expansion, not all experts are optimistic. Glassnode’s lead analyst James Check recently warned that the window for easy gains might be closing. On July 4, he expressed doubts about the long-term viability of the Bitcoin treasury model, saying that many firms might face liquidity challenges if NAV premiums decline.

A recent report by venture capital firm Breed echoed this sentiment, stating that only a handful of companies will survive the upcoming volatility. The report added that these treasury-heavy firms could play a critical role in the next crypto downturn.

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“There were definitely moments over the last 12 years where we thought, should we put 80% of our balance sheet into Bitcoin,” said CEO Brian Armstrong during a May 9 video call. However, he added, “We made a conscious choice about risk,” noting that such a move could jeopardize the company’s cash reserves and potentially undermine its core exchange operations.

Avoiding Conflict with Customers

Coinbase CFO Alesia Haas explained the company also wanted to avoid appearing to compete with its customers over which cryptocurrencies would perform best. “We didn’t want to show bias toward any single asset,” she added.

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Despite this cautious stance, Coinbase is still actively buying crypto assets. In its Q1 2025 report, the company confirmed $153 million in new crypto purchases, mostly concentrated in Bitcoin.

According to BitcoinTreasuries.net, Coinbase currently holds 9,480 BTC, worth approximately $988 million, making it the ninth-largest corporate Bitcoin holder globally.

Tapping Derivatives: Deribit Acquisition

On May 8, Coinbase also announced the $2.9 billion acquisition of crypto derivatives exchange Deribit, marking the largest M&A deal in crypto industry history. Deribit saw over $1 trillion in trading volume in 2024 and has around $30 billion in open interest.

With this acquisition, Coinbase declared itself the new global leader in crypto derivatives trading, expanding far beyond its Bermuda-based offerings.

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A Strategic Shift Toward Bitcoin

While Thumzup operates in the social media advertising and technology sector, its latest move reveals a strategic pivot into the world of digital assets. The company has stated that the proceeds from future securities offerings will be allocated toward general corporate expenses and Bitcoin acquisitions, unless stated otherwise in specific prospectus supplements.

Thumzup has already accumulated around 29 BTC and has publicly shared its long-term intent to hold up to 90% of excess cash in Bitcoin. This plan positions the company to potentially join the ranks of the top 70 public companies holding Bitcoin as a reserve asset.

Institutional Interest Gaining Momentum

According to BitcoinTreasuries, over 190 entities—including public companies—now collectively hold more than 3.26 million BTC. The growing participation of nation-states and major institutions in the Bitcoin ecosystem highlights the asset’s evolution as a hedge against macroeconomic instability and inflation.

Analysts suggest that Bitcoin could be entering a parabolic growth phase, following trends similar to the global money supply (M2) and gold. From a technical standpoint, Bitcoin is on track to potentially hit a new all-time high by the end of Q2 2025, driven by increasing institutional demand.

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Metaplanet’s Interest in Bitcoin 

With this move, the company stated it continues its strategy of adopting Bitcoin as a reserve asset amid economic uncertainties in Japan. Metaplanet is investing in Bitcoin not only for its own strategic interests but also to reflect institutional investors’ growing interest in digital assets. Moreover, it is turning to Bitcoin as a hedge against the depreciation of the Japanese yen. 

Strategic Goal: 21,000 BTC by 2026 

The company aims to increase its Bitcoin reserves to 21,000 BTC by the end of 2026. It also plans to support global operations and improve access to U.S. institutional investors by establishing a subsidiary named “Metaplanet Treasury Corp.” in Florida. This new entity will be backed with up to $250 million in capital. 

On April 14, 2025, Metaplanet purchased 319 Bitcoin, bringing its total BTC holdings to 4,525. The acquisition cost around $26.3 million, with an average price of $82,549 per coin.The company’s CEO, Simon Gerovich, shared the transaction on social media. According to BitcoinTreasuries.net, Metaplanet currently ranks 11th globally among institutional Bitcoin holders, with 5,000 BTC. 

By accumulating BTC through bond issuance, Metaplanet is setting a new financial direction for other companies in Japan. These actions clearly demonstrate the growing acceptance of cryptocurrencies at the institutional level. The company’s strategy not only aims for financial gain but also leads the way in corporate-level crypto adoption. 

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