The decentralized finance (DeFi) project World Liberty Financial, supported by the Trump family, announced its new loyalty program named USD1. In a statement shared on X, the project emphasized that this initiative aims to reward stablecoin users. The announcement highlighted the intention to bring the long-successful loyalty systems in the U.S. into the crypto ecosystem. 

The USD1 points program will allow users to earn direct rewards from stablecoin transactions. According to World Liberty Financial, stablecoins have become a driving force in the adoption of crypto for commerce, payments, and DeFi. However, users rarely receive direct rewards from these activities. This is where the program steps in. 

How does the USD1 points system work? 

World Liberty Financial also shared details of the point system. Users will have opportunities to accumulate points through various interactions. Within the USD1 loyalty program, users can earn points by trading USD1 pairs, holding USD1 in their balances, or staking USD1. Additionally, those interacting with approved DeFi protocols and the WLFI mobile app will also be eligible to participate in the points system. 

However, point calculations will vary across platforms. Custom rules based on trading volume and wallet balances will be defined. These rules will be shared via the partnered exchanges. World Liberty Financial noted that the program will evolve over time, with new criteria introduced as the network expands. 

Meanwhile, the program’s first partner is the crypto exchange Gate. Gate announced it would offer extra points for users placing limit orders. However, Gate Labs explicitly stated that it has not invested in World Liberty Financial or the USD1 stablecoin project. Bitget, HTX, and KuCoin exchanges are also included in the program. World Liberty Financial announced that the USD1 loyalty program will also launch with limited partners on these platforms. 

USD1 Points Program will be on @Gate_io soon
Stay updated on the launch timing through @worldlibertyfi and @Gate_io. pic.twitter.com/Lk4jrUbzfe

— WLFI (@worldlibertyfi) August 7, 2025

Trump Family’s Support Boosts Interest 

The growing demand for USD1 stablecoin accelerated with the Trump family’s endorsement. However, concerns about potential conflicts of interest are rising in some circles. World Liberty Financial launched in April and claims that the USD1 stablecoin is fully backed by short-term U.S. Treasury bills, dollar deposits, and other cash-equivalent assets. The token is reportedly issued by BitGo Trust Company, a regulated custodian. 

Trump’s public endorsement has created a notable impact in the stablecoin market. As investors increasingly shift toward dollar-pegged assets, the total market cap of stablecoins has exceeded $250 billion. 

Nevertheless, the ambassadorial or supportive roles of the Trump family in the project have sparked debate. Direct connections between Trump and his three sons with the project have led to criticism over potential conflicts of interest. 

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