This development came just two days after the company completed a $2.46 billion Bitcoin purchase. Having acquired 21,021 BTC, Strategy continues its aggressive growth policy with determination. 

STRC shares are listed on Nasdaq and most recently traded at $94.50 per share. However, the company has not yet announced an exact sale date. 

SEC Filing Submitted: From STRC Capital to BTC Purchases 

In documents submitted to the SEC, Strategy defined STRC as a Variable Rate Series A Perpetual Convertible Preferred Stock. The company signed a Sales Agreement with major investment banks such as TD Securities, Barclays Capital, and Morgan Stanley. 

This agreement enables Strategy to raise up to $4.2 billion in capital through STRC share offerings. Notably, the primary use of these funds will be to purchase more Bitcoin. 

Led by Michael Saylor’s strategic vision, the company continues to expand its BTC portfolio through capital increases. Its current Bitcoin holdings have reached 628,791 BTC—representing a market value of approximately $46.8 billion. 

Meanwhile, Strategy also raised significant funds through other offerings like STRK, STRF, and STRD, with $584 million, $723 million, and $1 billion raised respectively. The company’s total fundraising now exceeds $10 billion. 

Operating Revenue Surges, New Bitcoin KPIs Set 

Strategy reported $14.03 billion in operating income for Q2 2025, marking a staggering 7,106% increase compared to the previous year. The company stated that this surge was mainly driven by unrealized gains from its Bitcoin holdings. 

CEO Phong Le emphasized growing demand from both institutional and retail investors. Thanks to strong interest in BTC-backed securities, the company diversified its capital-raising instruments. 

Finally, Strategy updated its year-end targets. Its BTC Yield KPI is now set at 30%, while the BTC Gain target increased to $20 billion. Additionally, the company’s Bitcoin per Share (BPS) ratio has grown by more than 25% since the start of the year.

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The company made this purchase at an average unit price of $118,622. CEO Simon Gerovich stated that the average cost of all the company’s Bitcoin acquisitions to date is $101,030. This average demonstrates how disciplined the firm’s Bitcoin strategy has been. 

According to Bitcointreasuries data, this move has made Metaplanet the seventh-largest public company in terms of Bitcoin holdings. The company is ranked just below Trump Media & Technology Group. 

*Metaplanet Acquires Additional 780 $BTC, Total Holdings Reach 17,132 BTC* pic.twitter.com/0gw3HwpUCH

— Metaplanet Inc. (@Metaplanet_JP) July 28, 2025

Target for 2027: 210,000 BTC, or 1% of Total Supply 

Metaplanet launched its Bitcoin accumulation strategy in April 2024 and updated it last month with a new goal. By the end of 2027, the company aims to hold 210,000 BTC — equivalent to 1% of the total Bitcoin supply. 

This bold strategy is not limited to portfolio size. The firm has also generated strong revenue from its Bitcoin-focused business model. In Q2 2025, Metaplanet reported revenue of 1.1 billion yen (approximately $7.6 million), marking a 42.4% increase compared to the previous year. 

Moreover, this financial growth has been reflected in the company’s share performance. Following the news, Metaplanet’s stock price rose by 5.6% to 1,247 yen. As of midday Monday, the stock has gained 258.3% year-to-date, delighting investors. 

Bitcoin Price Surge Multiplied Gains 

Since the beginning of 2025, Bitcoin’s price has risen more than 60%, reaching $119,404. As a result, Metaplanet’s return on BTC investments has soared to 449.7%. The total cost of the company’s BTC purchases stands at around $1.73 billion, yet the current value exceeds $2 billion. 

Meanwhile, Metaplanet’s aggressive strategy is attracting attention across traditional investment circles. Interest from Nasdaq, Wall Street firms, and innovative crypto players signals a broader transformation underway.

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Figma’s $69.5 million BTC purchase drew major attention. In a pre-IPO filing, the company confirmed acquiring 843 BTC. With this move, Figma joins the growing list of firms adopting Bitcoin as a long-term reserve asset. Additionally, newcomers like Cel AI and Opyl Limited made their first BTC acquisitions. 

Companies Strengthen Strategic Reserves 

This week also saw numerous announcements of strategic BTC plans. Twelve companies revealed new Bitcoin reserve strategies, including players from the gold sector. Amber International, for example, announced a $25.5 million private placement to build up its BTC reserves. 

Week 27 – #Bitcoin Treasury Strategy Updates

June 30-July 4 saw 54 announcements – 8.4k BTC!

– 4 new treasuries, Figma with ~843 BTC as nice surprise
– 12 future treasuries announcements, including 2 Gold-related companies
– 18 companies added bitcoin, totaling… pic.twitter.com/2qiOfROS2C

— NLNico (@btcNLNico) July 5, 2025

Meanwhile, DV8 is set to be acquired by a consortium aiming to integrate Bitcoin into its treasury plans. Metavesco officially launched its BTC treasury program, and Blue Star Capital increased its indirect exposure with an additional $1.7 million investment. 

Food giant DDC Enterprise raised $528 million to expand its BTC reserves. Most firms now view Bitcoin not just as an investment, but as a strategic reserve asset, a view increasingly shared across industries. 

Institutional Adoption Spreads Across Sectors 

Hamak Gold Limited announced it would allocate $3.4 million in surplus capital to its BTC treasury. Swedish gaming company Fragbite Group expanded its BTC holdings with a $530,000 purchase. Furthermore, six other companies shared BTC policy updates, signaling growing transparency even without direct purchases. 

In total, 18 companies added 7,591 BTC to their treasuries this week. Additionally, 14 companies publicly announced active plans for future Bitcoin investments. Some moves are large-scale, while others represent consistent, smaller steps. 

Bitcoin is no longer seen as a mere investment. Companies increasingly regard it as a cornerstone of modern financial strategy, highlighting its deepening role in the corporate world. 

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