The company made this purchase at an average unit price of $118,622. CEO Simon Gerovich stated that the average cost of all the company’s Bitcoin acquisitions to date is $101,030. This average demonstrates how disciplined the firm’s Bitcoin strategy has been. 

According to Bitcointreasuries data, this move has made Metaplanet the seventh-largest public company in terms of Bitcoin holdings. The company is ranked just below Trump Media & Technology Group. 

*Metaplanet Acquires Additional 780 $BTC, Total Holdings Reach 17,132 BTC* pic.twitter.com/0gw3HwpUCH

— Metaplanet Inc. (@Metaplanet_JP) July 28, 2025

Target for 2027: 210,000 BTC, or 1% of Total Supply 

Metaplanet launched its Bitcoin accumulation strategy in April 2024 and updated it last month with a new goal. By the end of 2027, the company aims to hold 210,000 BTC — equivalent to 1% of the total Bitcoin supply. 

This bold strategy is not limited to portfolio size. The firm has also generated strong revenue from its Bitcoin-focused business model. In Q2 2025, Metaplanet reported revenue of 1.1 billion yen (approximately $7.6 million), marking a 42.4% increase compared to the previous year. 

Moreover, this financial growth has been reflected in the company’s share performance. Following the news, Metaplanet’s stock price rose by 5.6% to 1,247 yen. As of midday Monday, the stock has gained 258.3% year-to-date, delighting investors. 

Bitcoin Price Surge Multiplied Gains 

Since the beginning of 2025, Bitcoin’s price has risen more than 60%, reaching $119,404. As a result, Metaplanet’s return on BTC investments has soared to 449.7%. The total cost of the company’s BTC purchases stands at around $1.73 billion, yet the current value exceeds $2 billion. 

Meanwhile, Metaplanet’s aggressive strategy is attracting attention across traditional investment circles. Interest from Nasdaq, Wall Street firms, and innovative crypto players signals a broader transformation underway.

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The capital allocated for this investment will cover crypto asset reserves that the company intends to hold “under certain conditions.” Thumzup views its crypto holdings as part of a broader strategic expansion plan. Among the assets mentioned, XRP stands out as a key part of the portfolio. 

XRP Highlighted in Investment Strategy 

Thumzup Media explicitly mentions XRP as part of its crypto strategy. The statement emphasizes that XRP will be included in the investment package and will play a significant role in the company’s future digital asset strategy. Previously, Thumzup’s crypto exposure was mostly Bitcoin-focused. The company currently holds approximately 19 BTC, valued at around $2.3 million. With the new strategy, Thumzup plans to diversify into altcoins like XRP and stablecoins like USDC. 

The following was said in the statement:

“Our Board of Directors has authorized the holding of crypto assets worth up to $250 million. These assets include BTC, ETH, SOL, DOGE, LTC, XRP, and USDC.” 

This statement not only reveals the scale of the investment but also the specific target assets, signaling strong institutional confidence in the crypto sector and a long-term outlook. However, the company did not disclose the distribution ratios among the selected assets. 

Institutional Capital Reviving Crypto Market 

Following the likes of BlackRock, Fidelity, and VanEck, Thumzup Media joins the growing list of Nasdaq companies turning to crypto. This move is significant not only for retail investors but also for regulators closely watching institutional behavior. 

Furthermore, the inclusion of XRP, especially after its legal struggles with the SEC, is a sign of renewed confidence in the asset’s legitimacy and long-term potential. 

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Metaplanet’s CEO, Simon Gerovich, announced the purchase on social media. The firm acquired 2,205 Bitcoins at an average price of $108,237 each. This brings the company’s total Bitcoin holdings to 15,555 BTC. 

イチゴーゴーゴーゴー！
15,555 BTC到達。
積み上げは止まらない。 pic.twitter.com/T7CjtsvNkI

— Simon Gerovich (@gerovich) July 7, 2025

According to Bitcointreasuries.net, which tracks BTC investments in detail, Metaplanet has climbed the ranks among major investors. Leading the list is MicroStrategy with 597,325 BTC, significantly ahead under the leadership of CEO Michael Saylor. 

Metaplanet’s Bitcoin Strategy and Market Impact 

Metaplanet continues to pursue a long-term investment strategy by accumulating BTC. Their latest large purchase draws attention across the global crypto market. Additionally, the race among companies to acquire Bitcoin is accelerating, with the Japanese giant taking assertive steps. 

The increase in Metaplanet’s BTC portfolio is seen as a sign of growing investor interest in cryptocurrencies. The firm’s Bitcoin holdings significantly impact market liquidity and intensify competition within the sector. 

Metaplanet’s Position in the World’s Largest Bitcoin Holders List 

Metaplanet ranks 5th among the world’s largest publicly traded Bitcoin investors. MicroStrategy remains the undisputed leader with 597,325 BTC, making it a major market player. 

Following Metaplanet are smaller companies and investors. The fact that Metaplanet has amassed such a large Bitcoin reserve shows growing institutional adoption of crypto. This trend sends important signals about the future of the sector. 

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Zero-Interest Bonds, One Clear Target: 10,000 BTC

On May 29, Metaplanet announced the issuance of $21 million in zero-interest bonds to Evo Fund, just a day after securing $50 million in a separate funding round. Each bond carries a face value of $525,000 and matures on November 28, 2025. No interest is attached, allowing the firm to borrow without additional cost.

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This back-to-back funding brings Metaplanet‘s total 2025 capital raises to $135.2 million. The company’s goal? To reach 10,000 Bitcoin holdings by year-end. Currently, it holds around 7,800 BTC, placing it 11th among global corporate holders.

US Expansion and GameStop Joins the Race

On May 1, Metaplanet launched a wholly owned subsidiary—Metaplanet Treasury—in Florida, aiming to raise up to $250 million from US capital markets. This move strengthens its global footprint and signals confidence in the US crypto space.

In March, Eric Trump, son of former President Donald Trump, joined Metaplanet‘s Strategic Advisory Board, adding political weight to its strategy.

Meanwhile, other corporations are following suit. On May 28, GameStop revealed its first Bitcoin acquisition, purchasing 4,710 BTC. This milestone underscores growing corporate appetite for crypto and potentially hints at broader adoption.

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Such a move could further legitimize BTC as a mainstream corporate asset, especially if followed by other major tech firms. For Nvidia, this would align with its forward-looking positioning and reinforce its stance in the evolving digital asset landscape.

Stock Drop and Macro Risks Drive Interest in Bitcoin

Nvidia shares have fallen by 24.44% in the first quarter of 2025, reflecting the wider market downturn. The U.S. economy, despite being mid-election cycle, has seen many top public stocks decline over 20%, putting pressure on corporations to protect their balance sheets.

You Might Be Interested In: Elon Musk Talks About the Name of a New Memecoin!

Rising macroeconomic risks — including the U.S.-China trade war, surging inflation, and the declining purchasing power of the U.S. Dollar — are pushing companies toward alternative assets like BTC. In a recent example, Japanese firm Metaplanet issued ¥3.6 billion in 0% interest bonds to increase its Bitcoin holdings, joining the trend of crypto-reserve accumulation.

MicroStrategy Example: Bitcoin Fuels Corporate Growth

The most striking example of Bitcoin‘s impact on corporate performance is MicroStrategy, whose stock has soared 3,000% over the past five years. This translates to an annualized growth rate of 600%. In comparison, Nvidia shares have climbed “only” 916% in the same period.

This sharp contrast highlights how BTC exposure can transform company performance. With Bitcoin rising from $10,000 in 2020 to $96,172 at press time — a 715% year-to-date gain — it’s clear why companies are taking notice.

If Nvidia follows through with this strategic allocation, it may not only safeguard itself against inflation and currency devaluation but also lead a new wave of institutional interest in Bitcoin.

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Bitcoin Drops, $42M in Unrealized Losses

According to an April 15 SEC filing, Semler Scientific reported an unrealized loss of approximately $41.8 million on its Bitcoin holdings since December 31.

You Might Be Interested In: Elon Musk Talks About the Name of a New Memecoin!

As of March 31, the company held 3,182 BTC, valued at approximately $263.5 million. Over Q1 2025, Bitcoin dropped 12%, from $93,500 in early January to $82,350 at quarter’s end.

Revenue and Operational Update

Semler expects revenues of between $8.8 million and $8.9 million for the quarter, along with an operational loss of $1.3 million to $1.5 million. It reported around $10 million in cash and cash equivalents.

Semler Scientific has also agreed in principle to pay $30 million to settle civil claims raised by the U.S. Department of Justice. Further details on the investigation remain undisclosed.

Bold Move: $500M Securities Offering

In a separate SEC filing on April 15, the firm outlined its plan to offer up to $500 million in securities, stating part of the proceeds will be used to acquire additional Bitcoin.

Semler’s stock, listed under ticker SMLR on Nasdaq, is down 36% year-to-date. The company cautioned about continued volatility but reaffirmed its commitment to long-term Bitcoin accumulation.

Despite facing losses, Semler Scientific remains committed to its dual strategy: growing its healthcare business while investing heavily in Bitcoin. Investors should watch closely as the company navigates regulatory challenges and volatile markets.

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