Advertisers must also comply with national-level legal requirements and be certified by Google, according to the March 24 update.

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The change applies to most EU nations and aligns with the EU’s MiCA regulation — the bloc’s first comprehensive regulatory framework for digital assets, introduced in December 2024.

A New Era for Crypto Advertising in Europe!

This policy aims to filter out unregulated actors, enhancing investor protection, but also raises concerns about compliance costs and accessibility for smaller exchanges.

Legal experts like Bitget’s Hon Ng believe the move could both strengthen trust and hinder innovation:

“These are net positives for the market, but they must be applied flexibly to avoid suffocating competition.”

Critics Question Google’s Intentions

Mattan Erder of Orbs argues the change primarily protects Google’s legal liability, not investors. He warns that MiCA or CASP compliance could be “burdensome and expensive,” leaving smaller crypto players behind.

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Bringing Facebook’s Ad Model Onchain

Base creator Jesse Pollak said in a Jan. 31 X post that Spindl’s founder, Antonio García Martínez, was part of the team that built Facebook’s original ads platform. This platform played a crucial role in helping small businesses and other users go viral.

Pollak explained that Spindl aims to replicate this success onchain. Built entirely using smart contracts, Spindl is designed to help builders gain traction and reach more users.

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Coinbase Head of Business Development Shan Aggarwal emphasized that Spindl’s advertising protocol will allow projects to find their ideal audience while helping users discover engaging onchain activities.

Pushing Advertising to the Next Level

Heracles Capital investor Eric Seufert shared that he first met Antonio García Martínez when he appeared on Joe Rogan’s podcast. Seufert was impressed by Spindl’s vision for onchain attribution and measurement, which led him to invest in the project.

Seufert believes this acquisition will push onchain advertising forward and enhance its impact in the crypto ecosystem.

Meanwhile, Coinbase is also considering offering tokenized shares of its stock on the Base network. Jesse Pollak stated on Jan. 3 that while COIN shares are already accessible to non-U.S. users through platforms like Backed, making them available to U.S. investors is something the company is actively exploring.

You can also freely share your thoughts and comments about the topic in the comment section. Additionally, don’t forget to follow us on our Telegram, YouTube, and Twitter channels for the latest news and updates.

The post Coinbase Acquires Onchain Ads Platform Spindl appeared first on Coin Engineer.