Donald Trump is listed as “co-founder emeritus” on the company’s website. Last year, WLFI introduced a crypto lending app and launched USD1, a dollar-backed stablecoin. WLFI tokens were initially non-transferable governance assets. They will soon be open for public trading. 

This plan positions World Liberty Financial in the growing field of crypto treasury firms. These companies raise funds mainly to buy and hold tokens like Bitcoin and Ether. 

Crypto Treasuries and the Tokenized Stock Battle 

Crypto treasury firms announced plans to raise about $79 billion for Bitcoin purchases this year. A favorable U.S. regulatory climate fuels this growth. However, less liquid tokens like WLFI carry higher risks. Many ventures enter public markets via reverse takeovers of shell companies. 

Since Trump’s return to the White House, he signed laws regulating dollar-backed stablecoins. His family also expanded into crypto mining and ETF plans. 

Meanwhile, crypto platforms such as Coinbase, Robinhood, and Kraken aim to enter the $62 trillion U.S. equity market. Their goal is to enable trading of tokenized stocks like Apple and Tesla globally, 24/7. 

This could trigger the largest regulatory overhaul in decades. Trump-appointed regulators and rising token prices boosted sector confidence. Wall Street firms lobby the SEC to enforce registration and investor protections for new entrants. Some traditional players quietly accept crypto as a hedge. 

Tokenized stocks require regulatory approval, sparking a battle. Firms like Citadel Securities warn against any regulatory loopholes that treat tokenized stocks differently. They argue these assets are equivalent to traditional shares and different rules risk market fragmentation. 

If World Liberty Financial completes its $1.5 billion raise, it will sit at the intersection of growing crypto treasuries and tokenized equity markets. The SEC’s response and Wall Street’s stance will shape the outcome 

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This development came just two days after the company completed a $2.46 billion Bitcoin purchase. Having acquired 21,021 BTC, Strategy continues its aggressive growth policy with determination. 

STRC shares are listed on Nasdaq and most recently traded at $94.50 per share. However, the company has not yet announced an exact sale date. 

SEC Filing Submitted: From STRC Capital to BTC Purchases 

In documents submitted to the SEC, Strategy defined STRC as a Variable Rate Series A Perpetual Convertible Preferred Stock. The company signed a Sales Agreement with major investment banks such as TD Securities, Barclays Capital, and Morgan Stanley. 

This agreement enables Strategy to raise up to $4.2 billion in capital through STRC share offerings. Notably, the primary use of these funds will be to purchase more Bitcoin. 

Led by Michael Saylor’s strategic vision, the company continues to expand its BTC portfolio through capital increases. Its current Bitcoin holdings have reached 628,791 BTC—representing a market value of approximately $46.8 billion. 

Meanwhile, Strategy also raised significant funds through other offerings like STRK, STRF, and STRD, with $584 million, $723 million, and $1 billion raised respectively. The company’s total fundraising now exceeds $10 billion. 

Operating Revenue Surges, New Bitcoin KPIs Set 

Strategy reported $14.03 billion in operating income for Q2 2025, marking a staggering 7,106% increase compared to the previous year. The company stated that this surge was mainly driven by unrealized gains from its Bitcoin holdings. 

CEO Phong Le emphasized growing demand from both institutional and retail investors. Thanks to strong interest in BTC-backed securities, the company diversified its capital-raising instruments. 

Finally, Strategy updated its year-end targets. Its BTC Yield KPI is now set at 30%, while the BTC Gain target increased to $20 billion. Additionally, the company’s Bitcoin per Share (BPS) ratio has grown by more than 25% since the start of the year.

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This development signals that Bitcoin and similar digital assets are now viewed not only as investments but also as core balance sheet items. The transformation in the corporate world is especially notable as large firms increasingly adopt crypto as a strategic tool. 

Strategy Inc. stands out as a pioneer in this trend. The company raised over $10 billion in 2025 to expand its BTC reserves. This aggressive move boosted its stock performance to new heights and inspired other companies. 

https://twitter.com/HODL15Capital/status/1948728547809325485

Meanwhile, Japan-based Metaplanet and US miner Marathon Digital also raised significant funds for large-scale crypto investments. Both firms focus primarily on leading digital assets like Bitcoin and Ethereum. 

Growing Interest in Ethereum and Other Assets 

Since June, about 100 companies have announced plans to raise over $43 billion for acquiring crypto assets. These firms aim to allocate funds to Bitcoin, Ethereum, XRP, and other digital assets. 

This trend highlights that institutional investors are placing digital assets at the center of their long-term strategies. BitMine Immersion Technologies aims to raise up to $5 billion specifically for Ethereum reserves. 

SharpLink is also seeking hundreds of millions in capital aligned with its Ethereum strategy. The company is led by Joseph Lubin, one of Ethereum’s co-founders. 

Additionally, institutional investors are not limiting themselves to BTC and ETH. Some firms have invested millions in assets such as XRP, Ethena, and BNB as part of their treasury strategies. 

Analysts Warn: Risks for Shareholders Should Not Be Ignored 

Alongside this rising trend, some analysts have raised concerns about companies’ funding models. Matthew Sigel, head of digital asset research at VanEck, highlighted potential risks in frequently used at-the-market (ATM) fundraising programs. 

According to Sigel, these programs may diminish shareholder value if stock prices fall below net asset value (NAV). He recommends halting ATM programs if prices remain under 95% of NAV for 10 consecutive days. Furthermore, when crypto prices rise but company valuations do not reflect this, share buybacks should be prioritized. 

No public BTC treasury company has traded below its Bitcoin NAV for a sustained period.

But at least one is now approaching parity.

As some of these companies raise capital through large at-the-market (ATM) programs to buy BTC, a risk is emerging: If the stock trades at or near…

— matthew sigel, recovering CFA (@matthew_sigel) June 16, 2025

Lastly, Sigel suggests that executive incentive packages be based on NAV growth per share rather than total crypto holdings. This approach aims to better align management with shareholder interests.

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Token Transferability Coming Soon

On Wednesday, World Liberty Financial announced via X that its team is working to make the WLFI token transferable and tradable.

“You asked to make WLFI transferable — we heard you,” the post read. “The team is working behind the scenes to make it happen. Big news coming soon.”

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WLFI grants holders the ability to vote and propose governance changes, but transfers have been restricted. The token has a total supply of 100 billion, with 25 billion sold through public sales, raising $550 million. According to ICODrops, private rounds were also conducted.

Corporate Interest and Mobile App Launch

At a New York conference, World Liberty co-founder Zak Folkman said there’s growing interest from public companies looking to integrate WLFI into their corporate treasuries. Folkman also unveiled the project’s new mobile application at the event.

USD1 Stablecoin Audit on the Horizon

In parallel, the company is planning to release the first independent audit report for its stablecoin USD1, according to Reuters. Launched in March, USD1 is backed entirely by U.S. Treasury bills, dollar deposits, and cash equivalents.

Earlier this month, World Liberty Financial distributed USD1 tokens to WLFI holders as part of an onchain airdrop test and promotional campaign.

With the Trump administration’s vocal support for stablecoin innovation and U.S. regulatory reform, World Liberty Financial seems to be positioning itself at the center of a growing DeFi and digital currency infrastructure.

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$1B Token Sale Planned, Targeting Public And Private Investors

According to Blockworks, Pump.fun aims to raise $1 billion through a token sale that values the company at $4 billion. The sale will reportedly be open to both retail and institutional investors. However, details regarding the timing and platform of the launch remain undisclosed.

Launched in early 2024, Pump.fun allows anyone to easily create and deploy tokens. Since its debut, it has become the leading source of memecoin launches on the Solana network, at one point generating over $7 million in daily revenue. That figure has cooled to about $1 million, but still represents a strong economic engine.

PumpSwap, Raydium, And The Race For Meme Dominance

Initially, once tokens reached a market cap of $69,000 on Pump.fun, they would “graduate” to Raydium, a decentralized exchange on Solana. But that changed with the launch of PumpSwap, an in-house automated market maker. In response, Raydium launched LaunchLab, its own memecoin generator—further intensifying competition within the Solana DeFi space.

You Might Be Interested In: Elon Musk Talks About the Name of a New Memecoin!

Pump.fun has also reinstated a live-streaming feature previously suspended due to content moderation issues, adding a community-focused layer to the platform’s experience.

High Valuation Sparks Questions And Hype

The $4 billion valuation target has drawn mixed reactions. Some call it an overvaluation amid memecoin mania, while others see it as a strategic move supported by Pump.fun’s tangible influence and network effect within the Solana ecosystem.

As Solana continues to attract high-energy DeFi projects and meme-fueled momentum, Pump.fun‘s upcoming token sale could become a defining moment in the next chapter of meme-based innovation.

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This transaction took place under new regulations allowing institutional investors and non-profit organizations to sell crypto assets. According to Upbit’s parent company Dunamu, the ETH was held by the organization’s President, Myung-hwan. 

FSC Approves Non-Profit Crypto Sales

The Financial Services Commission (FSC) permitted non-profit organizations to sell crypto donations starting June 1. This enables organizations to quickly convert crypto assets received as donations into cash. Crypto exchanges will also convert the assets collected from transaction fees into fiat currency. The crypto assets allowed for sale in South Korea are limited to digital currencies ranked within the top 20 by market size on the country’s five leading won-based exchanges. Additionally, exchanges are required to prevent conflicts of interest with users and minimize their impact on the market.

The FSC approved the new rules on May 20. With this step, crypto sales became possible for non-profit organizations. The FSC plans to implement more comprehensive regulations in the second half of 2025. However, transactions must use real-name accounts and comply with anti-money laundering (AML) regulations. 

This regulation is part of South Korea’s gradual lifting of crypto bans. The FSC will introduce broader rules to allow publicly traded companies to participate more easily in crypto trading. Thus, South Korea is entering an important new era in the crypto market. Non-profit organizations can now sell crypto donations, enabling greater resource diversification. 

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