Truth Social Steps Into Crypto

Truth Social’s parent company, Trump Media & Technology Group (TMTG), had previously announced plans to build a $2.5 billion Bitcoin treasury. This fund aims to add Bitcoin to the company’s balance sheet and integrate digital assets into its financial strategy. TMTG established a $250 million fund through Truth.Fi in partnership with Charles Schwab. Having partnered with Crypto.com, TMTG plans to launch ETFs including Bitcoin and Cronos in the U.S., Europe, and Asia. Additionally, TMTG is planning to issue crypto wallets and tokens via the Truth.Fi platform. 

In recent years, institutional interest in digital assets has rapidly increased. ETFs aim to diversify investment options in this field. Meanwhile, the SEC has taken a cautious approach to cryptocurrency ETF applications but has started approving some. TMTG will complete the legal and institutional processes to realize this plan. However, some House members, like Gerald Connolly, have expressed concerns about potential conflicts of interest and noted that congressional approval is required. 

Truth Social’s Bitcoin ETF application coincides with a period of growing integration of digital assets into traditional investment platforms. For instance, another company has applied to the SEC for a Dogecoin spot ETF. 

The Trump administration generally holds a positive stance on cryptocurrencies. According to some claims, a Bitcoin Reserve might be created by using the Bitcoin held by the U.S. Treasury in March 2025. However, there is no official announcement or approval yet. 

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