Team Information: Founders

Doodles was founded by three recognized figures in the space: 

• Scott Martin (Burnt Toast): The project’s lead illustrator and creative face, returning as CEO in January 2025. Scott’s art style forms the core of Doodles’ unique identity. 
• Jordan Castro: Former product lead for the popular CryptoKitties project. 
• Evan Keast: Experienced in marketing and community management at CryptoKitties. 

Investors & Key Partners 

• Funding: $54M raised in 2022 led by Seven Seven Six, co-founded by Reddit co-founder Alexis Ohanian (valuation $704M). 
• Studio Acquisition: Emmy-nominated animation studio Golden Wolf acquired in 2023. 
• Mainstream Partnerships: Campaign with McDonald’s/McCafé in 2024; Doodles assets featured in official store pages. 

Project Concept & How It Works

Doodles aims to create a dynamic, interactive brand and media universe beyond a static NFT collection. DOOD token plays a key role in this ecosystem. 

• DreamNet System: Combines AI and blockchain to allow community members to create new story characters, locations, and content using DOOD tokens. 
• Advanced Media Production: Golden Wolf turns community ideas into high-quality visual content, animations, and films. 
• Seamless Integration: Combines human creativity with AI capabilities, enabling community members to develop their own stories easily. 

Key Takeaways 

• DOOD is the native token of the Doodles NFT collection. 
• Announced on February 13, 2025, and launched on May 9, 2025. 
• Initially on Solana with plans to bridge to Base L2. 
• 68% of the total supply allocated to community and growth initiatives. 
• Airdropped to NFT holders. 

Governance

DOOD token holders participate in decisions shaping the Doodles ecosystem, moving toward a DAO model. Token holders vote on ecosystem fund allocation, feature development, and creative project direction. 

Doodles NFT vs DOOD Token: Key Differences 

• Feature, Doodles NFT Collection, DOOD Token 
• Blockchain, Ethereum, 10,000 generative NFTs, Solana launch, bridged to Base L2 
• Creator, Scott Martin (Burnt Toast), Ecosystem utility & governance 
• Extensions, Space Doodles, Doodles 2, Dooplicator, DreamNet economic backbone 
• Partnerships, Pharrell Williams, McDonald’s, Game, media, and community use 

Problems DOOD Coin Addresses 

• Centralized control in AI content creation 
• Unrewarded community contributions 
• High NFT entry costs 
• Coordination gaps in distributed storytelling 
• Limited monetization for creators 

DOOD Token Story 

• 2021: Doodles NFT collection launched 
• 2022: $54M funding, Pharrell Williams joins 
• 2025: Scott Martin becomes CEO; DOOD token introduced 
• DreamNet vision announced for community-based universe 

DOOD Token Features 

• Multi-chain distribution (Solana -Base L2) 
• DreamNet integration 
• Creator economy framework 
• Community-first allocation (68% to community) 
• Multi-platform usage (gaming, music, animation) 

DOOD Tokenomics 

• Total Supply: 10B 
• Max Supply: 10B DOOD 
• Circulating Supply: 7.8B DOOD 

Token Distribution 

• 30%: NFT airdrops 
• 13%: New community members 
• 25%: Ecosystem fund 
• 22%: Team & company (vesting: 3 years, 1-year cliff) 

DOOD Token Use Cases 

• DEA Token LPs: Create liquidity pools for Idea Tokens 
• Autonomous Swaps: Smart contract-based automatic swaps 
• Foundational Universe Fees: Fees for creating new story universes 
• AI Tooling: Access AI-powered creative tools 
• Creation Lockups: Lock tokens when creating characters/locations 
• New Universe Drops: Used for new universe content distribution 
• Inference Fees: Fees from AI model transactions 

Doodles (DOOD) Roadmap 

Past Steps 

• 2021: Launch of 10,000 Doodles NFTs 
• 2022: $54M funding, Pharrell Williams joins 
• 2023–2024: Doodles 2, Stoodio, Inkubator, and DoodlesTV launched 
• 2025: DOOD token announced, listed on Bybit 
• 2025: DreamNet integrated on Base 
• Near-Term Goals (2025–2026) 

Bridge DOOD to Base L2 

• Activate Agent & Place tokens in DreamNet 
• Launch Universe Token distributions 
• Increase Inkubator funding 
• Produce new animation and music content 
• Mid-Term Plans (2027–2030) 
• DOOD becomes multi-chain 
• Large-scale story universes on DreamNet 
• Global expansion via physical products and events 
• Maturation of Universe Token economy 

Official Links 

• Website
• Twitter
• Youtube
• Discord

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Over the past week, Doodles NFTs recorded $2.6 million in total sales volume — a 368% increase compared to the previous week — making it the fifth-highest-selling NFT collection.

DOOD Token Airdrop and Exchange Listings

Doodles officially announced on May 7 that its long-anticipated DOOD token will launch on May 9 through a token generation event. The memecoin will initially launch on Solana and later bridge to Base.

You Might Be Interested In: Elon Musk Talks About the Name of a New Memecoin!

The project will mint 10 billion DOOD tokens, with 68% allocated to the community: 30% for Doodles holders, 13% for the New Blood community, and 25% for the ecosystem fund. The team will receive 17%, and the company will receive 5%, both subject to a 1-year cliff and 3-year vesting period. The remaining 10% will be reserved for liquidity.

NFT holders can pre-register to receive an airdrop allocation. Major exchanges like Binance and Bybit have confirmed that they will list the token after it’s minted on May 9.

NFT Market Sees Overall Growth

As top collections like Doodles gain momentum, the total NFT market reached over $103 million in weekly sales — a 7% increase from the prior week, according to CryptoSlam.

Ethereum-based NFTs led the market with $26.5 million in sales, followed by Polygon at $19.1 million, driven by real-world asset platform Courtyard, which alone posted $17 million in weekly sales. Mythos Chain and Bitcoin NFTs also showed strength with $16 million and $12 million in volume respectively.

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