The university will raise over $5 million for a Bitcoin fund as part of its $200 million endowment fund.

“We don’t want to be left behind when [cryptocurrency’s] potential materializes dramatically,” Chun Lai, the foundation’s chief investment officer, told FT, according to a Feb. 9 report.

The news of this fund comes after Emory University revealed three months ago that it had accumulated over $15 million worth of Bitcoin through Grayscale’s spot Bitcoin exchange-traded fund (ETF), making Emory the first U.S. university endowment to report holding Bitcoin ETFs.

University of Austin Targets 5-Year Bitcoin Holding Strategy

The University of Austin aims for a minimum five-year Bitcoin holding strategy, according to Chad Thevenot, senior vice president for advancement at the university, who said:

“We think there is long-term value there, just the same way that we might think there is long-term value in stocks or real estate.”

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This move highlights the growing appetite for digital asset exposure, with more institutional funds adopting multi-year holding strategies.

Crypto Adoption Expands Beyond Financial Institutions

The increasing adoption of cryptocurrencies is not just limited to financial institutions. Retirement funds are also showing a growing interest in digital assets, with a shift in perspective among younger generations.

According to a Bitget Research report shared with Cointelegraph, up to 20% of Gen Z and Alpha are open to receiving pensions in cryptocurrency. Moreover, 78% of respondents expressed greater trust in “alternative retirement savings options” over traditional pension funds, marking a significant shift towards decentralized finance and blockchain-based solutions.

The report emphasized that 40% of individuals in these age groups had already invested in cryptocurrency by January 2025.

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