What is SharpLink Gaming?

SharpLink Gaming is a U.S.-based online performance marketing company. It serves as a trusted marketing partner for leading sports betting and online casino operators worldwide. Through its iGaming affiliate marketing network, PAS.net, SharpLink drives qualified traffic, player acquisition, retention, and conversions for U.S.-regulated and global iGaming operators. Additionally, it manages a portfolio of state-specific affiliate marketing websites designed to attract and direct local sports betting and online casino traffic to licensed operators in each respective state.

The company is listed on Nasdaq under the ticker SBET. As of 2025, it stands out as one of the first Nasdaq-listed companies to adopt an ETH treasury reserve strategy. This policy provides investors with exposure to ETH while advocating for its role as digital capital. SharpLink combines traditional betting marketing with blockchain, showcasing an innovative approach.

SharpLink Gaming’s Purpose

SharpLink Gaming aims to connect sports fans, leagues, and sports websites with licensed online sports betting operators. Using its AI-powered C4 Sports Betting Conversion Platform, it analyzes user behavior to deliver personalized betting offers, enabling fans to enjoy tailored experiences based on their favorite sports, teams, and players. With its ETH treasury strategy, it focuses on the crypto and blockchain-based gaming sector; for instance, it acquired a 10% stake in the UK-based blockchain gaming platform CryptoCasino.com for $500,000.

How SharpLink Gaming Works

SharpLink Gaming leverages its C4 platform with artificial intelligence and behavioral modeling technologies to analyze users’ sports preferences and betting habits, creating personalized offers. The process includes the following steps:

• Data Collection and Analysis: Gathers users’ sports-related behaviors (watched games, followed teams).

• Personalization: AI generates tailored betting suggestions for each user.

• Conversion-Driven Marketing: Bridges sports media, leagues, and operators to provide high-quality traffic.

• Performance Tracking: Optimizes customer acquisition and retention rates.

SharpLink Gaming Use Cases

SharpLink’s technology offers broad applications in the sports betting and casino industry:

• Sports Media and Websites: Platforms like ESPN direct users to betting operators.

• Sports Leagues and Organizations: NFL, NBA, and similar leagues enhance fan experiences.

• Licensed Betting Operators: Operators like Bet365 and DraftKings attract more customers.

• Crypto Betting Platforms: Blockchain-based platforms like CryptoCasino.com integrate crypto betting.

• Mobile Apps and Digital Platforms: Ensures seamless betting experiences for fans.

Its ETH investments bridge traditional finance and DeFi, providing investors with exposure to ETH.

SharpLink Gaming Team

The SharpLink Gaming team consists of experienced leaders:

• Joseph Lubin: Chairman of the Board.

• Barry Carpe: Vice President, Product.

• Joseph Chalom: Co-Chief Executive Officer.

• Dodi Handy: Vice President, Corporate Communications.

• Rob Phythian: Co-Founder, Co-CEO, and Board Member.

• Leslie Bernhard: Board Member.

• Robert DeLucia: Chief Financial Officer.

• Obie McKenzie: Board Member.

• Tori Roberts: Vice President, Marketing.

• Robert Gutkowski: Board Member.

Current SharpLink Gaming Ethereum Reserve

In its ETH treasury reserve, SharpLink acquired 10,000 ETH in 2025 through a $425 million private capital raise, holding a total of 837,230 ETH (with +95,541 ETH in the last 30 days). It ranks second after BitMine, with a total cost of $3.017 billion and a current value of $3.495 billion (0.694% of total ETH supply).

Official Links

• Website
• X (Twitter)

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As part of the partnership, World Liberty purchased $6 million worth of Vaulta’s “A” tokens in May. These tokens were added to the company’s Macro Strategy reserve, which already includes leading digital assets such as Bitcoin (BTC), Ethereum (ETH), and TRON (TRX). 

Token Reserve Expanded: Trump-Backed WLD1 Joins Web3 System

By incorporating the WLD1 stablecoin into its platform, Vaulta aims to bridge traditional finance and decentralized platforms. Vaulta CEO Yves La Rose emphasized the partnership’s importance in the Web3 ecosystem. 

“Our collaboration brings us one step closer to a vision of a more transparent and accessible financial system,” he said. 

Meanwhile, World Liberty’s crypto reserve policy has faced criticism in the past. Two Prime Digital Assets CEO Alexander Blume stated the reserve is used to establish political ties. He explained that some actors use this method to interact with the Trump family without direct donations. 

Vaulta Token Value Increased by 30% in July 

Following World Liberty’s token purchase, Vaulta’s token value rose approximately 30% in July. Additionally, as of July 23, World Liberty (WLFI) bought 3,400 more ETH worth $13 million, bringing its Ethereum reserve to $275 million. The community also approved buying and selling WLFI tokens within 6-8 weeks.

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According to a press release published on PR Newswire, approximately 60,000 ETH of this amount is considered as options. The remaining part is listed directly in the company’s active assets. With an average ETH price of $3,461.89, the total reserve value has reached $1 billion. 

Strategy Backed by Fundstrat and Thiel 

Bitmine Immersion’s growth strategy is strongly backed by notable investors such as Fundstrat’s co-founder Thomas Lee and Peter Thiel. Fundstrat President Thomas Lee stated: 

“At Bitmine, we surpassed $1 billion in Ethereum holdings just seven days after completing our initial $250 million private placement.” 

Bitmine CEO Jonathan Bates explained the reserve strategy’s purpose as follows: 

“Our $1 billion ETH acquisition is a clear signal of our long-term belief in Ethereum’s value.” 

Meanwhile, public documents show that Founders Fund, led by Peter Thiel, holds a 9.1% stake in the company. This share acquisition has led to significant increases in Bitmine’s stock prices. 

Treasury Structure, ETH Reserves, and Institutional Holdings 

According to Bitmine Immersion’s disclosure: 

• Total ETH held: 300,657 ETH 
• Average ETH price: $3,461.89 
• Total USD value: $1,040,466,261 
• ETH held as options: 60,000 ETH 
• Liquid ETH: 240,657 ETH 

In addition to these reserves, the company’s balance sheet includes stablecoin-based collateral assets and various crypto futures positions. Bitmine holds a majority of its reserves in on-chain wallets, while also using institutional custody services for security. 

Market Response and Stock Performance 

Following these developments, Bitmine shares surged 3,000% weekly. Notably, after Peter Thiel’s investment announcement, share prices jumped 30% in a single session. 

Bitmine’s Ethereum-focused strategy has set an example for other mining companies. Institutional investors in the crypto sector are now closely watching this reserve model. Fundstrat noted that ETH has now started “leading institutional portfolios.” 

With its Ethereum treasury strategy, Bitmine Immersion has become a key player not only in crypto mining but also in institutional digital asset management. The $1 billion ETH reserve highlights the company’s long-term vision, while support from figures like Fundstrat and Peter Thiel reinforces this strategy on a global scale. 

This move is seen as a signal for a new trend in crypto markets, potentially leading other companies to restructure their treasury models following Bitmine’s roadmap. 

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