Freight Technologies Picks Trump Token for Its Digital Treasury

Last week, Freight Technologies announced plans to invest a staggering $20 million in TRUMP, a memecoin named after former U.S. President Donald Trump. The market reacted swiftly—shares of the Houston-based company surged 75% following the announcement.

Though a relatively minor player in the logistics space, Freight said the investment is part of a broader digital asset treasury strategy. The firm noted that funding was secured through convertible notes, and that the TRUMP token would become a cornerstone of its crypto reserves.

The move came just weeks after the company purchased $5.2 million worth of FET tokens from Fetch.ai, which reportedly grew to $8 million in value by the end of April.

Freight’s stock, which trades on Nasdaq, rose from $0.95 to over $3 on Friday before settling at around $1.63 in after-hours trading—a remarkable 75% gain in just one month.

Why the Trump Token?

CEO Javier Selgas framed the decision as part of the company’s push to digitize cross-border logistics between the U.S. and Mexico. He also positioned the move as consistent with Freight’s support for “fair and balanced trade.“

But the timing is notable. The announcement came just as the TRUMP memecoin faced growing national scrutiny and the threat of legal challenges.

Last week, Democratic Senators Elizabeth Warren and Adam Schiff demanded an ethics investigation into President Trump’s exclusive gala dinner for the top 220 TRUMP token holders, calling it a case of “pay-to-play privilege.“

Freight Technologies made no mention of the gala or the political risks surrounding the token in its press release. Instead, it highlighted the token’s potential role in a diversified crypto portfolio.

Still, memecoins remain highly volatile. Earlier this year, the TRUMP token reached a market cap of $8 billion, only to lose over 75% of its value. After rebounding 60% on news of the gala, the token again dropped—this time to around $11.

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