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		<title>News From Google That is Shaking Up The Crypto World</title>
		<link>https://coinengineer.net/blog/news-from-google-that-is-shaking-up-the-crypto-world/</link>
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		<dc:creator><![CDATA[Recep Gülcemal]]></dc:creator>
		<pubDate>Thu, 28 Aug 2025 10:30:02 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google cloud]]></category>
		<category><![CDATA[google crypto]]></category>
		<category><![CDATA[google crypto update]]></category>
		<guid isPermaLink="false">https://coinengineer.net/blog/?p=49231</guid>

					<description><![CDATA[<p>Google Cloud has unveiled a new generation payment plan project to the public with GCUL. This payment system aims to make global money transfers more efficient thanks to its programmable and permissioned structure. In addition to being efficient, it stands out with faster capital market transactions. This move particularly emphasises that digital finance and stablecoin-based</p>
<p>The post <a href="https://coinengineer.net/blog/news-from-google-that-is-shaking-up-the-crypto-world/">News From Google That is Shaking Up The Crypto World</a> appeared first on <a href="https://coinengineer.net/blog">Coin Engineer</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Google Cloud has unveiled a new generation payment plan project to the public with GCUL. This payment system aims to make global money transfers more efficient thanks to its programmable and permissioned structure. In addition to being efficient, it stands out with faster capital market transactions. This move particularly emphasises that digital finance and stablecoin-based payment systems will reach a more institutional level. On 27 August 2025, Google published a project on its website that concerns the entire crypto world. The name of the project is Google Cloud Universal Ledger (GCUL).</p>
<h2><strong>What is Google Cloud Universal Ledger (GCUL)?</strong></h2>
<p>GCUL, which is still in the test network phase, is a Layer-1 Blockchain-based system. This system has been developed specifically to facilitate cross-border payments globally. It also aims to simplify asset settlements. CME has signed a trial partnership in the field of tokenised assets in the first quarter of the year.</p>
<p>Considering all these developments, many cryptocurrency communities are debating GCUL&#8217;s permissioned and centralised structure. However, Google aims to position the project not as decentralised but based on a more institutional framework. It is working towards creating a more efficient infrastructure for this purpose.</p>
<h3><strong>New Developments in International Payment Systems</strong></h3>
<p>Until now, cross-border payments in the international arena have been carried out through banks and remittance networks. However, thanks to new generation systems developed in recent years, it is now possible to make higher-value payments from wallet to wallet within seconds. In fact, stablecoin transactions are projected to exceed $5 trillion by 2024. The fact that traditional payment systems are much slower and more costly than new generation methods makes these innovations even more prominent. In this regard, Google&#8217;s GCUL project aims to take developments in this area to a more corporate level.</p>
<p>Google Cloud aims to run payment and asset systems through a single system or even a ledger. Accordingly, it can be emphasised that the operational load will be significantly reduced. Both the reduction in risk and the simplification of regulatory processes can be considered significant advantages. At the same time, organisations can continue to operate using their own brands. In addition, the fact that the system running in the background is programmable can be considered a major advantage. With this step, Google has filled a very important gap.</p>
<h3><strong>Features that Distinguish GCUL from Traditional Open Blockchains</strong></h3>
<p>GCUL has a different structure from today&#8217;s traditional blockchains. Most importantly, it should be noted that it has a permissioned structure. KYC, compliance, and account opening have been synchronised with the centre of this design. In addition, corporate users are supported by Google in terms of both data privacy and business security.</p>
<p>When considering the advantages of GCUL, multi-currency and asset support stand out. In addition, it offers the advantage of being able to trade different currencies as well as tokenised assets via API. Payment and asset delivery also occur simultaneously during this process. This minimises the risks for all parties. Programmable flows can also be considered one of the system&#8217;s most significant advantages. This is because it makes the use of machines in capital markets even more feasible.</p>
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<p class="darkmysite_style_txt_border darkmysite_processed" data-darkmysite_alpha_bg="rgba(0, 0, 0, 0)"><strong class="darkmysite_style_txt_border darkmysite_processed" data-darkmysite_alpha_bg="rgba(0, 0, 0, 0)"><em class="darkmysite_style_txt_border darkmysite_processed" data-darkmysite_alpha_bg="rgba(0, 0, 0, 0)">*DOES NOT CONTAIN INVESTMENT ADVICE*</em></strong></p>
<p>The post <a href="https://coinengineer.net/blog/news-from-google-that-is-shaking-up-the-crypto-world/">News From Google That is Shaking Up The Crypto World</a> appeared first on <a href="https://coinengineer.net/blog">Coin Engineer</a>.</p>
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		<title>Google Changes Crypto Advertising Policy in Europe!</title>
		<link>https://coinengineer.net/blog/google-changes-crypto-advertising-policy-in-europe/</link>
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		<dc:creator><![CDATA[Yigit Taha OZTURK]]></dc:creator>
		<pubDate>Mon, 14 Apr 2025 13:30:57 +0000</pubDate>
				<category><![CDATA[Crypto News]]></category>
		<category><![CDATA[EN]]></category>
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		<category><![CDATA[advertising restrictions]]></category>
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		<category><![CDATA[Google]]></category>
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		<category><![CDATA[google crypto update]]></category>
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		<category><![CDATA[MiCA]]></category>
		<category><![CDATA[stablecoin rules]]></category>
		<category><![CDATA[startup barriers]]></category>
		<guid isPermaLink="false">https://coinengineer.net/blog/?p=40189</guid>

					<description><![CDATA[<p>Google will begin enforcing stricter crypto advertising policies in Europe, requiring exchanges and wallets to be licensed under the MiCA or CASP frameworks as of April 23, 2025. Advertisers must also comply with national-level legal requirements and be certified by Google, according to the March 24 update. You Might Be Interested In: Elon Musk Talks</p>
<p>The post <a href="https://coinengineer.net/blog/google-changes-crypto-advertising-policy-in-europe/">Google Changes Crypto Advertising Policy in Europe!</a> appeared first on <a href="https://coinengineer.net/blog">Coin Engineer</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="" data-start="3663" data-end="3861"><strong data-start="3663" data-end="3673">Google</strong> will begin enforcing stricter <strong data-start="3704" data-end="3735">crypto advertising policies</strong> in Europe, requiring exchanges and wallets to be licensed under the <strong data-start="3804" data-end="3812">MiCA</strong> or <strong data-start="3816" data-end="3824">CASP</strong> frameworks as of <strong data-start="3842" data-end="3860">April 23, 2025</strong>.</p>
<p class="" data-start="3863" data-end="4000">Advertisers must also comply with <strong data-start="3897" data-end="3934">national-level legal requirements</strong> and be <strong data-start="3942" data-end="3965">certified by Google</strong>, according to the March 24 update.</p>
<hr />
<h4 data-start="1444" data-end="1471"><strong><em>You Might Be Interested In: <a href="https://coinengineer.net/blog/elon-musk-talks-about-the-name-of-a-new-memecoin/">Elon Musk Talks About the Name of a New Memecoin!</a></em></strong></h4>
<hr />
<p class="" data-start="4002" data-end="4191">The change applies to most EU nations and aligns with the EU’s <strong data-start="4065" data-end="4084">MiCA regulation</strong> — the bloc’s first comprehensive regulatory framework for <strong data-start="4143" data-end="4161">digital assets</strong>, introduced in December 2024.</p>
<h2 data-start="4198" data-end="4244">A New Era for Crypto Advertising in Europe!</h2>
<p class="" data-start="4246" data-end="4432">This policy aims to <strong data-start="4266" data-end="4299">filter out unregulated actors</strong>, enhancing <strong data-start="4311" data-end="4334">investor protection</strong>, but also raises concerns about <strong data-start="4367" data-end="4387">compliance costs</strong> and accessibility for <strong data-start="4410" data-end="4431">smaller exchanges</strong>.</p>
<p class="" data-start="4434" data-end="4540">Legal experts like <strong data-start="4453" data-end="4472">Bitget’s Hon Ng</strong> believe the move could both strengthen trust and hinder innovation:</p>
<p class="" data-start="4434" data-end="4540"><em><span style="font-size: 14.4px;">“These are net positives for the market, but they must be applied flexibly to avoid suffocating competition.”</span></em></p>
<p data-start="4434" data-end="4540"><img fetchpriority="high" decoding="async" class="aligncenter wp-image-153401 size-full" src="https://coinmuhendisi.com/blog/wp-content/uploads/2025/04/google.jpeg" alt="google" width="1280" height="719" /></p>
<h2 data-start="4660" data-end="4700">Critics Question Google’s Intentions</h2>
<p class="" data-start="4702" data-end="4922"><strong data-start="4702" data-end="4718">Mattan Erder</strong> of Orbs argues the change primarily protects <strong data-start="4764" data-end="4792">Google’s legal liability</strong>, not investors. He warns that MiCA or CASP compliance could be “burdensome and expensive,” leaving smaller crypto players behind.</p>
<hr />
<p data-start="4702" data-end="4922"><em>You can also freely share your thoughts and comments about the topic in the comment section. Additionally, don’t forget to follow us on our <a href="https://t.me/coinengineernews" target="_blank" rel="nofollow noopener"><strong>Telegram, </strong></a><a href="https://www.youtube.com/@CoinEngineer" target="_blank" rel="nofollow noopener"><strong>YouTube</strong></a>, and <a href="https://twitter.com/coinengineers" target="_blank" rel="nofollow noopener"><strong>Twitter</strong></a> channels for the latest <a title="News" href="https://coinengineer.net/blog/news/" data-internallinksmanager029f6b8e52c="7">news</a> and updates.</em></p>
<p>The post <a href="https://coinengineer.net/blog/google-changes-crypto-advertising-policy-in-europe/">Google Changes Crypto Advertising Policy in Europe!</a> appeared first on <a href="https://coinengineer.net/blog">Coin Engineer</a>.</p>
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