The company made this purchase at an average unit price of $118,622. CEO Simon Gerovich stated that the average cost of all the company’s Bitcoin acquisitions to date is $101,030. This average demonstrates how disciplined the firm’s Bitcoin strategy has been. 

According to Bitcointreasuries data, this move has made Metaplanet the seventh-largest public company in terms of Bitcoin holdings. The company is ranked just below Trump Media & Technology Group. 

*Metaplanet Acquires Additional 780 $BTC, Total Holdings Reach 17,132 BTC* pic.twitter.com/0gw3HwpUCH

— Metaplanet Inc. (@Metaplanet_JP) July 28, 2025

Target for 2027: 210,000 BTC, or 1% of Total Supply 

Metaplanet launched its Bitcoin accumulation strategy in April 2024 and updated it last month with a new goal. By the end of 2027, the company aims to hold 210,000 BTC — equivalent to 1% of the total Bitcoin supply. 

This bold strategy is not limited to portfolio size. The firm has also generated strong revenue from its Bitcoin-focused business model. In Q2 2025, Metaplanet reported revenue of 1.1 billion yen (approximately $7.6 million), marking a 42.4% increase compared to the previous year. 

Moreover, this financial growth has been reflected in the company’s share performance. Following the news, Metaplanet’s stock price rose by 5.6% to 1,247 yen. As of midday Monday, the stock has gained 258.3% year-to-date, delighting investors. 

Bitcoin Price Surge Multiplied Gains 

Since the beginning of 2025, Bitcoin’s price has risen more than 60%, reaching $119,404. As a result, Metaplanet’s return on BTC investments has soared to 449.7%. The total cost of the company’s BTC purchases stands at around $1.73 billion, yet the current value exceeds $2 billion. 

Meanwhile, Metaplanet’s aggressive strategy is attracting attention across traditional investment circles. Interest from Nasdaq, Wall Street firms, and innovative crypto players signals a broader transformation underway.

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