Metaplanet Inc. bought 518 more Bitcoin in August 2025, increasing its total reserve to 18,113 BTC and bringing its total investment close to $1.85 billion. Listed on the Tokyo Stock Exchange, the company’s accelerating treasury strategy positions it among the world’s significant public Bitcoin holders. 

Since adopting Bitcoin as its core business line in December 2024, Metaplanet has aggressively expanded both its assets and goals. Recent regulatory filings and financial presentations demonstrate rapid acquisitions, new performance metrics, and a dynamic approach to capital markets financing. 

Metaplanet Acquires Additional BTC

In August 2025, Metaplanet made a significant move by purchasing 518 Bitcoin for approximately 9.1 billion yen. This latest step brought its total holdings to 18,113 BTC. According to official statements, the company is now among the leading institutional Bitcoin treasury holders worldwide. The total purchase cost amounted to 270.364 billion yen ($1.85 billion), with an average price of about 14.9 million yen ($100,000) per Bitcoin. 

Metaplanet’s announcement also introduced performance tracking innovations. Instead of focusing only on traditional metrics, the company uses a unique KPI called “BTC Yield,” which measures the ratio of total Bitcoin assets to fully diluted shares over time. According to filings, BTC Yield rose to 309.8% in Q4 2024, registered at 129.4% in Q2 2025, and recorded 26.5% between July and August 2025. 

*Metaplanet Acquires Additional 518 $BTC, Total Holdings Reach 18,113 BTC* pic.twitter.com/rKT2l2oTRj

— Metaplanet Inc. (@Metaplanet_JP) August 12, 2025

“BTC Yield reflects the percentage change in the ratio of Total Bitcoin Assets to Fully Diluted Shares during a specific period. The company uses BTC Yield to evaluate the performance of its Bitcoin purchase strategy aimed at benefiting shareholders,” Metaplanet stated. 

This method reflects Metaplanet’s intensifying focus—since December 2024, Bitcoin treasury operations have become a central business activity, and the pace of acquisitions has accelerated. 

Metaplanet Maintains 6th Place Ranking

Metaplanet finances its multi-billion yen Bitcoin purchases primarily through capital markets. The company raises cash by issuing shares and bonds; this strategy is detailed in financial reports and benchmark equity research. Official presentations show Metaplanet’s journey from zero Bitcoin at the start of 2024 to 1,762 by fiscal year-end. 

Equity research also tracks the rise from 141 BTC in mid-2024 to 12,345 in June 2025 and 18,113 in August. The report details ambitious goals such as reaching 100,000 BTC by the end of 2025. Public disclosures emphasize clear, goal-oriented messaging. 

Following the recent purchase, Metaplanet still holds the sixth largest public Bitcoin reserve. The company trails closely behind Trump Media & Technology Group Corp for fifth place. Strategy (formerly MicroStrategy) leads with 628,946 BTC, valued at around $74 billion at current market prices. On Monday, Michael Saylor announced an additional purchase of 155 BTC worth about $18 million. 

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CEO Simon Gerovich stated that they acquired 3,002 BTC last week and 7,464 BTC over the past month, pushing their year-to-date BTC return to 435.9%. Metaplanet’s total Bitcoin investment is now worth $1.64 billion, indicating an average acquisition price of $100,191 per BTC.

Bitcoin has gained 10.5% in the last week, surpassing the $121,000 level. This uptrend supports Metaplanet’s long-term BTC strategy. The firm is frequently dubbed “Japan’s MicroStrategy.”

Bitcoin Market Cap Surpasses Amazon and Alphabet

With Bitcoin’s market cap exceeding $2.4 trillion, it now ranks ahead of tech giants like Amazon (NASDAQ: AMZN) and Alphabet Inc. (NASDAQ: GOOG). Meanwhile, daily trading volume surged 33% to $60 billion, and open interest in BTC futures reached $86.1 billion. According to Coinglass, $290 million in positions were liquidated in the past 24 hours, $281 million of which were shorts.

Despite the surge in BTC value, Metaplanet shares had a muted start to the week. However, analysts at Benchmark set a price target of 2,400 JPY for Metaplanet stock, indicating a 50% upside from its current level of 1,596 JPY. Additionally, with today’s BTC purchase, the company’s mNAV (market Net Asset Value) dropped to 3.78, making its stock more attractive to investors due to the growing BTC reserves.

Meanwhile, MicroStrategy CEO Michael Saylor announced on July 13 that he would resume BTC purchases. This move reflects growing institutional demand for Bitcoin. Notably, spot Bitcoin ETFs received $2.7 billion in inflows last week, supporting this upward trend.

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Metaplanet Rapidly Increases Bitcoin Investments 

The company has made a new Bitcoin purchase worth $132.7 million. With this transaction, the company’s total BTC holdings have risen to 12,345. The average purchase price was set at $97,036 per Bitcoin. 

With this aggressive investment strategy, the company has not only surpassed Tesla but also major institutions like Coinbase, Block Inc, and Hut 8. In addition, the company’s CEO Simon Gerovich clearly stated that the total cost was $1.20 billion and that they have achieved a 315% return since the beginning of the year. 

Shaking the Market with the “555 Million Plan” 

Metaplanet recently launched its “555 Million Plan” to accelerate Bitcoin purchases. The latest 1,234 BTC acquisition was announced as part of this strategy. This development also supports the $5 billion fundraising plan announced for its U.S. subsidiary. 

The stock price dropped 25% from last week’s all-time high of 1,900 JPY to 1,560 JPY. However, the Bitcoin purchase limited the decline and helped stabilize the price at this level. Some investors see this as a buying opportunity. 

Trading volume is the lifeblood of a Bitcoin Treasury Company. It turns energy into capital, excitement into scale, momentum into acceleration. pic.twitter.com/TVtcXjBndy

— Simon Gerovich (@gerovich) June 25, 2025

Metaplanet has risen to second place after MicroStrategy (Strategy) with a daily trading volume of approximately $850 million. CEO Gerovich emphasized that this volume is the “lifeblood” for a Bitcoin treasury company. 

Metaplanet drew attention with its second major BTC investment following the 1,111 BTC purchase made at the beginning of the year. Despite geopolitical uncertainties such as the Iran-Israel conflict, the company trusts Bitcoin as a long-term hedge. 

In the past ten days, MicroStrategy, Semler Scientific, and Metaplanet have purchased a total of 13,000 BTC. Additionally, ProCap BTC acquired 4,932 BTC with a $1 billion fund. These moves clearly show that institutional interest in Bitcoin continues. 

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Japan-based investment firm Metaplanet announced it has issued zero-interest bonds worth $50 million to increase its Bitcoin (BTC) holdings. These bonds, each valued at $1.25 million, were fully purchased by Evo Fund, based in the Cayman Islands. The notable feature of these bonds is that they carry zero interest. This means investors expect potential gains at maturity rather than regular returns. According to BitcoinTreasuries.NET, Metaplanet’s Bitcoin investments have increased in value by approximately 20%. 

A New Era in Institutional Bitcoin Adoption 

This move by Metaplanet demonstrates the company’s commitment to Bitcoin. Previously, the company raised its total Bitcoin holdings to 7,800 BTC by purchasing 1,004 BTC, maintaining its leadership in the sector. Simon Gerovich, CEO of the Japanese investment firm, stated, “Another $50 million worth of BTC is coming.” 

Meanwhile, Metaplanet stated: 

“In line with this belief, we reshaped our strategy to become Japan’s first private Bitcoin Treasury Company in 2024. In the first quarter of 2025, we launched a two-year ¥116 billion ‘moving strike’ collateral program. So far, we have implemented 87% of this program. This program is the largest and lowest-cost equity financing ever executed in Japan,” the company said. 

The company aims to expand its Bitcoin (BTC) investments not only in Japan but also globally. Through a new subsidiary established in Florida, Metaplanet plans a $250 million capital increase. With this move, the company seeks to increase its liquidity access in the US market. It continues to secure a strategic position in both local and global crypto finance markets. The company targets an annual Bitcoin return of 232% for 2025, with planned returns of 35% in the third and fourth quarters. 

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Japanese Investment Firm Metaplanet Expands Its Bitcoin Holdings

Japanese investment firm Metaplanet has increased its Bitcoin holdings by acquiring an additional 150 BTC. The company purchased the Bitcoin at an average price of ¥12.57 million (approximately $83,000) per BTC.

This latest acquisition cost a total of ¥1.886 billion ($12.1 million), bringing Metaplanet’s Bitcoin reserves to 3,350 BTC. Across all purchases, the company’s average acquisition price stands at ¥12.60 million ($80,200) per BTC.

Metaplanet Becomes Asia’s Largest Corporate Bitcoin Holder

By making Bitcoin a core part of its corporate strategy, Metaplanet has emerged as Asia’s largest corporate Bitcoin holder.

The company has been utilizing innovative financing methods, such as stock acquisition rights via EVO FUND and the issuance of zero-coupon bonds, to fund its Bitcoin purchases without relying on traditional debt.

In March, Metaplanet redeemed ¥2 billion ($12.8 million) in bonds ahead of schedule while simultaneously raising an equivalent amount through a new bond issuance. This approach has enabled the company to expand its Bitcoin treasury while avoiding interest-bearing liabilities.

Metaplanet has set a target of accumulating 10,000 BTC by the end of 2025 and has already acquired over 1,400 BTC in the first 12 weeks of the year.

The company tracks its performance using a proprietary metric called BTC Yield, which measures the growth in BTC holdings relative to its fully diluted shares. This metric surged 309.8% in Q4 2024 and has already reached 68.3% in Q1 2025.

Investor confidence in Metaplanet’s Bitcoin strategy is evident, with the company’s share price skyrocketing by over 3,000% since initiating its BTC accumulation strategy.

Metaplanet Appoints Eric Trump to Newly Formed Advisory Board

Last week, Metaplanet announced the formation of a strategic advisory board, with Eric Trump as its first member.

Eric Trump, the second son of U.S. President Donald Trump, has been a longtime advocate for cryptocurrencies. Recently, he warned Wall Street to embrace crypto or risk becoming obsolete.

Metaplanet stated that the advisory board will include influential voices, speakers, and thought leaders from the industry. CEO Simon Gerovich praised Trump’s business acumen and strong support for Bitcoin, calling his appointment a major step toward Metaplanet’s goal of becoming one of the world’s top Bitcoin treasury companies.

Eric Trump is also actively involved in his family’s crypto venture, World Liberty Financial, which recently completed its second token sale, bringing its total funding to $550 million.

His personal crypto portfolio includes Bitcoin, Ether, Solana, and Sui.

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Institutional investors’ interest in Bitcoin and other cryptocurrencies has been increasing in recent years. This purchase by Metaplanet contributes to Bitcoin’s positioning as a store of value in the global financial system. With this purchase, the company once again demonstrates its belief that Bitcoin can be considered a reliable asset class in the long term. This interest in Bitcoin generally has a positive effect on cryptocurrency markets, causing both an increase in price and an increase in market volume.

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This latest purchase by Metaplanet also shows that institutional investors’ confidence in Bitcoin continues to increase. The company is evaluating Bitcoin’s future potential and growth opportunities while expanding its portfolio. With this development, it is predicted that Bitcoin’s market value and trading volume may increase. On the other hand, the fact that institutional companies continue to invest in digital assets such as Bitcoin is considered an important sign for cryptocurrencies to gain wider acceptance in the mainstream financial world.

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