MicroStrategy states that this split will make the company’s shares “more accessible to investors and employees.” The announcement comes after MicroStrategy’s share price more than tripled last year. The price is up 6.8% today to $1,300.

MicroStrategy, led by chief executive officer and popular bitcoin advocate Michael Saylor, is generally viewed as a leveraged play on the Bitcoin price. The company regularly issues corporate debt to raise funds to purchase more Bitcoin for its treasury. After its acquisition last month, the company holds 226,331 BTC, worth over $13 billion.

Stock splits are quite common among public companies whose shares have gained significant value. Although a split doesn’t change the company’s valuation, it could lower the share price, making the stock more psychologically accessible to smaller, retail investors. Nvidia (NVDA) completed a 10:1 stock split last month after tripling in one year to a four-digit share price, fueled by a rally in artificial intelligence-focused (AI) stocks.

This move by MicroStrategy is seen as part of the company’s effort to make its shares accessible to a wider audience of investors. The stock split is expected to create a positive psychological impact among investors and attract the interest of retail investors.

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MicroStrategy, clearly expressed its belief in Bitcoin, announcing how many Bitcoins it bought in total in 2020 and 2021. This investment strategy of the company attracted attention in both financial markets and the world of cryptocurrency.

MicroStrategy, at the end of 2020 bought a total of 16,130 BTC for an extra 593.3 million dollars at an average price of 36,785 dollars per bitcoin. This purchase of the company was part of its strategy to increase its Bitcoin assets.

According to a post by Michael Saylor, as of November 29, 2023, MicroStrategy holds 174,530 BTC that it bought for a total of 5.28 billion dollars at an average price of 30,252 dollars per Bitcoin. This means that the company has significantly expanded its cryptocurrency portfolio.

MicroStrategy’s Bitcoin investments play a significant role in terms of both the company and the general dynamics of the cryptocurrency world. Following MicroStrategy’s future steps and their effects in the cryptocurrency world can be quite important for investors.

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According to the recent announcement, MicroStrategy, acquired 5,445 Bitcoin at an average price of $27,053, thereby making an investment of $147.3 million total. Now, in MicroStrategy’s Bitcoin portfolio, there are 158,245 BTC. To build this portfolio, a total of $4.68 billion was spent.

Microstrategy has just increased its Bitcoin holdings to 158,245 pieces with this purchase, also setting the total cost of Bitcoin for the company at $29,582.

MicroStrategy has acquired an additional 5,445 BTC for ~$147.3 million at an average price of $27,053 per #bitcoin. As of 9/24/23 @MicroStrategy hodls 158,245 $BTC acquired for ~$4.68 billion at an average price of $29,582 per bitcoin. $MSTR https://t.co/GbJtUoQfXv

— Michael Saylor (@saylor) September 25, 2023

For those who follow MicroStrategy’s steps in the world of cryptocurrency, this last move was an expected one. The company started its Bitcoin investments by making its first purchase in August 2020. From this date, the company has continued to accumulate Bitcoin determinedly, and it has not hesitated to use debt to finance some of its purchases.

This company generally comes into the picture with large amounts when it comes to Bitcoin purchases, resulting in a significant impact on the cryptocurrency market. Especially purchasing with debt shows the strong belief in Bitcoin by both the company and CEO Michael Saylor.

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