With this latest acquisition, Smarter Web’s total Bitcoin holdings have reached 773.58 BTC. The company’s average acquisition price now stands at £78,022 ($107,015), bringing its total BTC investment to over $82.6 million.

Smarter Web’s 10-Year Plan: Bitcoin-Focused Corporate Growth

Smarter Web launched its “10-Year Plan” in April, outlining an ambitious Digital Asset Treasury Policy aimed at supporting long-term business value through Bitcoin accumulation. The firm views Bitcoin as a critical component of future corporate growth and financial resilience.

Currently, Smarter Web holds approximately £38 million (about $52.3 million) in cash, which it may use for additional Bitcoin purchases in the near future.

$62 Million Raised in New Funding Round

The company also disclosed that it had raised roughly £45 million ($62 million) through accelerated bookbuilds and subscription offerings. This fundraising diluted existing shareholders by about 9%.

Following the funding round, CEO Andrew Webley and his family now hold an 11.3% stake in the company.

Accepting Bitcoin Payments Since 2023

Smarter Web began accepting Bitcoin payments back in 2023. The firm believes that Bitcoin plays a central role in the future of the global financial system and plans to support its strategy through both organic growth and potential acquisitions.

UK Bitcoin Adoption Accelerates

Smarter Web’s latest move comes amid a growing wave of Bitcoin adoption among UK-listed firms. Several small-cap companies on exchanges like Aquis have recently announced Bitcoin purchases or future intentions to add the asset to their balance sheets.

Notable examples include Tao Alpha, which plans to raise £100 million ($137 million) for its Bitcoin initiative, as well as Panther Metals, Bluebird Mining Ventures, and Vinanz, all of which have revealed funding rounds or purchases aimed at BTC accumulation.

This trend highlights the rising institutional confidence in Bitcoin across the UK’s corporate sector.

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According to Capriole Investments founder Charles Edwards, long-term holders—known in crypto circles as “OGs”—have been systematically selling their BTC holdings to institutions. “They’re dumping on Wall Street,” Edwards said, explaining the persistent selling pressure.

New Cohorts Absorb the Sell-Off

Edwards highlighted that the six-month BTC holder group has absorbed nearly all of the supply sold by long-term holders over the last 18 months. This new cohort includes recent corporate entrants like Cardone Capital, ProCap (which is going public), Panther Metals, and Green Minerals.

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He believes these firms will spark a “massive Bitcoin treasury flywheel,” eventually overtaking the ETF narrative as more companies jump in to accumulate BTC.

Short-Term Caution Ahead of Economic Triggers

Meanwhile, BTSE’s Jeff Mei noted that traders are locking in profits ahead of the July 9 tariff deadline, fearing unresolved trade tensions. He added that more public companies are starting to accumulate Bitcoin, though their impact may take time to materialize.

Han Xu from HashKey Capital pointed out that macroeconomic risks—such as tariff negotiations and budget legislation in the U.S.—are making investors cautious. Any unexpected developments “could trigger a sell-off,” he warned.

Despite these concerns, Bitcoin remains in a tight trading range between $102,000 and $110,000. On Monday, BTC briefly touched $108,750—its highest in two weeks—but failed to break resistance.

Notably, U.S. spot Bitcoin ETFs have seen over $3.2 billion in inflows in the past two weeks, with zero outflow days, and more Bitcoin treasury firms are appearing each week.

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ProCap Buys 3,724 Bitcoin Worth $386 Million

ProCap, a Bitcoin financial services firm, announced on Tuesday it has purchased 3,724 Bitcoin for $386 million. The buy comes shortly after revealing a plan to go public later this year through a SPAC merger with Columbus Circle Capital.

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The company acquired the assets at a time-weighted average price of $103,785 per coin. Since the purchase, the value has already risen close to $400 million.

Pompliano explained the firm’s aggressive strategy with a simple phrase: “Bitcoin is the new hurdle rate. If you can’t beat it, you have to buy it.”

Going Public Via SPAC Deal

To go public, ProCap is merging with blank-check company Columbus Circle Capital. The firms have raised more than $750 million to support the deal—$516 million in equity and $235 million in convertible notes.

The merged entity will be named ProCap Financial and plans to use the capital to buy up to $1 billion worth of Bitcoin, joining a growing list of companies building crypto-focused treasuries.

Corporate Bitcoin Buying Trend Accelerates

If ProCap were public today, it would rank 14th among publicly traded companies by Bitcoin holdings, just behind Semler Scientific.

This week alone, firms like Strategy, Metaplanet, Grant Cardone’s company, Panther Metals, and Green Minerals have all added significant Bitcoin holdings. The message from corporate America is becoming clear: Bitcoin is now a core treasury asset.

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