Paris Saint-Germain, a Pioneer in Digital Fan Experience

Club president Nasser Al-Khelaifi said in a statement, 

“Digital currencies are creating new opportunities in the sports world. Bitcoin investment is part of PSG’s innovative vision.” 

Additionally, the club’s CEO emphasized that this step will strengthen PSG’s global financial power. Par Helgosson, head of PSG’s Web3 and Metaverse department, stated that the club converted a portion of its cash reserves into Bitcoin in 2024 and still holds this position. Helgosson highlighted that PSG has made history as the first club in the sports world to adopt digital assets. PSG Labs is working on innovative areas such as NFT projects, fan tokens, metaverse experiences, and DAOs, creating new revenue models while enhancing fan engagement. 

Paris Saint-Germain Labs head Par Helgosson: 

“Last year, we added Bitcoin to our balance sheet. We allocated a portion of our fiat reserves to Bitcoin. And we still maintain that position. As one of the world’s biggest clubs, we are the largest player in the sports ecosystem to make this move.” 

Moreover, through PSG Labs, the club aims to support Web3 projects such as tokenization, DAOs, NFTs, stablecoins, and custody solutions. It also plans to take an active role in areas like blockchain games. This strategy targets PSG’s young, digitally-focused global fanbase. 

In February 2024, PSG became the first professional sports team to run a validator on the Chiliz blockchain. The club committed to using all validator rewards to buy back PSG fan tokens. Additionally, to support Web3 development, it organized stadium-based hackathons at Parc des Princes. 

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