Rumble Purchases $17 Million in Bitcoin as Part of New Treasury Strategy

Video-sharing platform Rumble announced that it has purchased $17 million worth of Bitcoin as part of its new treasury strategy. The company revealed on X (formerly Twitter) that it acquired 188 BTC at an average price of $91,000 per Bitcoin.

Rumble joins a growing list of companies that have increased their Bitcoin holdings over the last year. Michael Saylor’s strategy was one of the first to take this step. Since the company began purchasing the leading cryptocurrency in the summer of 2020, it has spent $21 billion on the asset.

Company’s Treasury Strategy

The last two years have seen a significant shift in the cryptocurrency market. Although prices in 2025 have struggled to increase, upcoming favorable regulations are expected to bring the asset class into a new era. U.S. President Donald Trump played a leading role in this change by introducing a crypto reserve to the previously anti-crypto nation.

This has prompted many businesses to also embrace this growing asset class. One such company is Rumble, which announced its $17 million Bitcoin purchase. The cloud services provider revealed that it acquired 188 BTC as part of its newly implemented treasury strategy.

The BTC treasury strategy will see the platform allocate $20 million to purchasing the leading cryptocurrency. Additionally, this step reaffirms the company’s belief and commitment to both the industry and the token.

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