Amdax’s Euronext Amsterdam Move

Amdax plans to launch a Bitcoin treasury company to be listed on the Amsterdam-based Euronext exchange. For this purpose, the company is creating AMBTS B.V., a privately held firm with independent governance. The goal is highly ambitious: to hold 1% of the total bitcoin supply in circulation.

AMBTS plans to gradually raise capital from the markets to expand its bitcoin reserves and increase the bitcoin-per-share ratio for investors. At current prices, achieving this target would require more than $24 billion.

Amdax was the first crypto service provider to register with the Dutch Central Bank in 2020. On June 26, it also became one of the first Dutch companies to receive a MiCA license from the Dutch Authority for the Financial Markets (AFM).

Corporate Bitcoin Adoption in Europe

According to Amdax CEO Lucas Wensing, bitcoin still holds a relatively small share in corporate balance sheets, but the time is now right. Currently, more than 10% of the total bitcoin supply is already held by companies, governments, and institutions.

In Europe, at least 15 companies have publicly disclosed that they hold bitcoin. These include Germany-based Bitcoin Group (3,605 BTC), the UK’s Smarter Web Company (2,395 BTC), France’s The Blockchain Group (1,653 BTC), and the UK’s Satsuma Technology (1,126 BTC).

Other companies holding smaller amounts of bitcoin include Sweden’s H100 Group, Samara Asset Group, CoinShares, Aker ASA, and K33.

Bitcoin Performance and Asia’s Growth

Over the past decade, bitcoin has outperformed all major asset classes, with a gain of 26,900%. In comparison, the S&P 500 rose 193%, gold gained 125%, and crude oil just 4.3%. This clearly shows why institutional interest in bitcoin continues to grow.

In Asia, corporate bitcoin investments are also rising. Japan-based Metaplanet recently purchased an additional 775 BTC, pushing its total holdings to over 18,888 BTC. Following these acquisitions, the company’s stock price has surged nearly 190% year-to-date.

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275 More BTC Acquired at Strategic Levels

The latest acquisition was executed at an average price of £79,563 per BTC (roughly $108,182), amounting to a total investment of £21.88 million. With this move, the company’s total Bitcoin stash reached a cumulative value of £100.1 million, with an average purchase price of £78,516 per BTC (~$106,719).

The Smarter Web Company (#SWC $TSWCF $3M8.F) RNS Announcement: Bitcoin Purchase.

Purchase of additional Bitcoin as part of "The 10 Year Plan" which includes an ongoing treasury policy of acquiring Bitcoin.

Please read the RNS on our website: https://t.co/z59Xf4oBRU pic.twitter.com/0BKU6e7kSq

— The Smarter Web Company (@smarterwebuk) July 11, 2025

Treasury Yield Soars in 2025

Following this acquisition, The Smarter Web Company reported a year-to-date Bitcoin yield of 31,263%, showcasing the success of its treasury model. In addition, the firm noted a 30-day yield of 497%, reinforcing its use of BTC performance as a metric for shareholder value generation.

£31 Million in Cash Reserves Remain for Future Buys

The company disclosed that it currently holds around £31 million in cash, ready to be deployed into further Bitcoin purchases. This signals a continued and aggressive commitment to accumulating Bitcoin as part of its treasury roadmap.

A Long-Term Vision: The 10-Year Bitcoin Plan

The Smarter Web Company began accepting Bitcoin payments from clients in early 2023. In April 2025, it formalized its Bitcoin treasury policy, actively converting surplus cash into BTC since then. The company positions this strategy as both a hedge against currency debasement and a long-term growth asset for shareholder value.

Institutional BTC Adoption Gains Momentum in Europe

This move by The Smarter Web Company reflects a broader trend of corporate Bitcoin adoption in Europe. Inspired by the pioneering model of Michael Saylor’s Strategy, more firms across the continent are embracing Bitcoin-focused treasury strategies. While Bitcoin remains the core focus, similar approaches are also emerging around Ethereum (ETH), Ripple (XRP), Solana (SOL), and Binance Coin (BNB).

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