Mill City Ventures Switches to SUI-Based Crypto Treasury Model!

Emre Yumlu — Mon, 28 Jul 2025 13:04:17 +0000

In a bold departure from traditional finance, Mill City Ventures, a publicly traded U.S.-based financial firm, has unveiled a new digital asset treasury model that places SUI, the native token of the Sui blockchain, at the heart of its strategy. The company plans to allocate $441 million directly into SUI, reshaping its entire approach to capital management.

A Major Pivot Into Digital Assets

The firm is initiating a $450 million private funding round, with approximately 98% of the capital earmarked for SUI acquisition. This investment will be split between open market purchases and a direct strategic agreement with the Sui Foundation. The remaining 2% of the funds will support Mill City’s existing short-term lending operations.

By transitioning to a blockchain-native treasury, Mill City Ventures positions itself as one of the first U.S. financial institutions to fully embrace crypto infrastructure on this scale. With SUI as its primary reserve asset, the company signals a long-term belief in the transformative power of decentralized networks.

Why SUI?

The decision to focus on the Sui blockchain is tied to its robust performance in high-throughput sectors, including payments, gaming, and artificial intelligence applications. Mill City’s move represents one of the largest institutional allocations to SUI ever recorded — aligning the firm’s future with the growth of this Layer 1 altcoin ecosystem.

Leadership Overhaul to Support Crypto Vision

The funding round is being led by Karatage Opportunities, a hedge fund known for its involvement in digital assets. As part of the shift, Karatage co-founders Marius Barnett and Stephen Mackintosh will take on leadership roles within Mill City Ventures, becoming board chairman and chief investment officer, respectively. The Sui Foundation is also playing an active role in the process, further solidifying the partnership.

This organizational shake-up aims to ensure that Mill City is equipped to navigate the crypto-native landscape with experience and foresight.

Completion Expected by End of July

The firm anticipates completing the transition by the end of July 2025. Once finalized, Mill City Ventures will become a rare example of a publicly traded U.S. firm offering direct exposure to a blockchain-native treasury model — potentially paving the way for others to follow.

By aligning itself with the Sui ecosystem, Mill City is not just betting on a token — it’s investing in a decentralized financial future.

SUI Price Outlook

SUI is currently trading at $4.20, having recorded a daily loss of approximately 2.70%. Despite short-term pressure, its price action remains in line with overall market conditions.

Technical indicators suggest that investors are acting cautiously, while the medium-term outlook continues to be shaped by the project’s fundamental developments. Despite major investment announcements, SUI’s limited price reaction is also being linked to the market’s overall risk appetite.

This content does not constitute investment advice. Markets carry high risks, and it is important to conduct your own research before making any investment decisions.

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