Figma’s $69.5 million BTC purchase drew major attention. In a pre-IPO filing, the company confirmed acquiring 843 BTC. With this move, Figma joins the growing list of firms adopting Bitcoin as a long-term reserve asset. Additionally, newcomers like Cel AI and Opyl Limited made their first BTC acquisitions. 

Companies Strengthen Strategic Reserves 

This week also saw numerous announcements of strategic BTC plans. Twelve companies revealed new Bitcoin reserve strategies, including players from the gold sector. Amber International, for example, announced a $25.5 million private placement to build up its BTC reserves. 

Week 27 – #Bitcoin Treasury Strategy Updates

June 30-July 4 saw 54 announcements – 8.4k BTC!

– 4 new treasuries, Figma with ~843 BTC as nice surprise
– 12 future treasuries announcements, including 2 Gold-related companies
– 18 companies added bitcoin, totaling… pic.twitter.com/2qiOfROS2C

— NLNico (@btcNLNico) July 5, 2025

Meanwhile, DV8 is set to be acquired by a consortium aiming to integrate Bitcoin into its treasury plans. Metavesco officially launched its BTC treasury program, and Blue Star Capital increased its indirect exposure with an additional $1.7 million investment. 

Food giant DDC Enterprise raised $528 million to expand its BTC reserves. Most firms now view Bitcoin not just as an investment, but as a strategic reserve asset, a view increasingly shared across industries. 

Institutional Adoption Spreads Across Sectors 

Hamak Gold Limited announced it would allocate $3.4 million in surplus capital to its BTC treasury. Swedish gaming company Fragbite Group expanded its BTC holdings with a $530,000 purchase. Furthermore, six other companies shared BTC policy updates, signaling growing transparency even without direct purchases. 

In total, 18 companies added 7,591 BTC to their treasuries this week. Additionally, 14 companies publicly announced active plans for future Bitcoin investments. Some moves are large-scale, while others represent consistent, smaller steps. 

Bitcoin is no longer seen as a mere investment. Companies increasingly regard it as a cornerstone of modern financial strategy, highlighting its deepening role in the corporate world. 

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