Treasury Strategy Formalized 

Méliuz reported that it purchased 274.52 BTC at an average cost of $103,604. With this move, the company’s total holdings reached 320.25 BTC. The initial purchase of 45.73 BTC in March is also included in this total. The company’s BTC assets are currently valued at over $33 million. Brazil is among the leading countries in Latin America for cryptocurrency adoption. Méliuz’s step further matures the country’s cryptocurrency ecosystem. Operating in payment systems and digital finance, the company sets an example for other firms by holding Bitcoin as a treasury asset. 

Méliuz clearly articulated its mission within the scope of this strategic transformation: 

“The core mission of a Bitcoin Treasury Company is to accumulate BTC in a value-added manner for shareholders by utilizing cash generation, corporate structures, and capital market mechanisms, while increasing exposure to the asset over time.” 

Bitcoin Positioned as a Value-Enhancing Tool 

While traditional companies typically allocate a portion of their cash reserves to Bitcoin to hedge against inflation, Méliuz adopted a different strategy. The company views BTC not only as a hedge but as a direct source of value creation: 

“Instead of allocating a portion of its cash to BTC as a hedge against inflation or currency devaluation, the company has repositioned its strategy to maximize the amount of Bitcoin per share.” 

Chairman of the Board Israel Salmen commented on the development: 

“This is a historic day for our company. We are now the first Bitcoin Treasury Company listed in Brazil.” 

Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.

And today, we took another step forward:
Acquired 274.52 BTC for US$ 28.4M
Average price: US$ 103,604
Achieving a BTC Yield of… pic.twitter.com/y12JlKwW6N

— Israel Salmen (@IsraelSalmen) May 15, 2025

Méliuz CEO Israel Salmen described the decision as “a historic day.” This step is not just a measure against inflation but also aims to increase the amount of Bitcoin per share. 

Additionally, Bahrain-based Al Abraaj Restaurants Group became the first publicly traded company in the Middle East to adopt BTC as a treasury asset. The company initially purchased 5 BTC and announced plans to increase this amount as part of a long-term digital transformation strategy. 

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Will Bitcoin Become a Main Treasury Asset?

Previously, the company had decided to allocate 10% of its cash reserves to Bitcoin. However, this new proposal suggests not only considering BTC as an investment tool but also as a strategic asset. In this way, Méliuz views Bitcoin as a long-term store of value and aims to shape its future financial growth around this digital asset.

Before adopting Bitcoin as a primary treasury asset, the company plans to make necessary changes to its corporate documents, internal policies, and risk management procedures. These adjustments will be critical for Méliuz to manage BTC safely and efficiently.

This move is seen as a notable step within Brazil’s fintech sector. As digital assets like Bitcoin become more common in corporate investments, Méliuz‘s strategic shift may set an example for other companies. The approach, aimed at creating additional value for its shareholders, seeks to diversify the company’s financial portfolio and strengthen it with digital assets.

Méliuz‘s Bitcoin strategy is viewed as a sign of the increasing fascination with digital assets in the fintech world and the growing interest of companies in these next-generation financial tools.

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