What is Binance Alpha Listing Treehouse (TREE)?

Treehouse stands out as an advanced dApp (decentralized application) offering fixed-yield solutions in the decentralized finance (DeFi) ecosystem. The protocol focuses on Ethereum-based assets, aggregating fragmented interest rates and aiming to build a more predictable financial structure.

At the heart of the system lies tETH, which users receive in return for depositing ETH or liquid staking tokens (LSTs). This structure enables investors to benefit from interest rate arbitrage and access stable, real yield opportunities.

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DOR and tAssets: Treehouse’s Innovative Components

The protocol introduces two key components: tAssets (liquid staking tokens) and the DOR (Decentralized Offered Rates) mechanism. DOR enables the determination of accurate interest rate data through consensus among market participants, effectively reducing information asymmetry.

Thanks to this design, Treehouse aims to build a more stable and efficient altcoin ecosystem not only for retail but also for institutional investors.

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Snapshot Dates and Participation Requirements

To participate in the Treehouse HODLer Airdrop campaign, it was sufficient to have BNB assets subscribed to Simple Earn (flexible or locked) and/or On-Chain Earn products between July 10, 2025, 00:00 (UTC) and July 13, 2025, 23:59 (UTC). During this period, user balances were recorded daily, and winners were determined based on this data. Each user was included in the reward pool with a maximum of 4% of their BNB holdings. This cap was introduced to ensure a more equitable distribution of rewards.

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Total Distribution Amount

Under the Treehouse HODLer Airdrop campaign, a total of 12,500,000 TREE tokens will be distributed. This amount represents 1.25% of the project’s total supply. In addition, Binance has allocated the same number of tokens (12,500,000 TREE) specifically for marketing purposes.

Airdrop winners will be able to see their tokens in their spot wallets at least one hour before the token is listed on the exchange. Moreover, users will be able to track their rewards via a dedicated page that Binance will publish for the airdrop results.

What is Treehouse (TREE)?

Treehouse is a decentralized “fixed income” protocol that aims to offer stable-yield products within the DeFi ecosystem. The platform is designed to deliver institutional-grade financial strategies in an on-chain environment, helping users achieve more predictable returns.

The project’s smart contract address is as follows:
0x77146784315Ba81904d654466968e3a7c196d1f3
Initially, the token will operate on Ethereum and BNB Chain networks.

Listing Details

TREE token will be listed on Binance Spot Market starting from July 29, 2025, at 14:00 (UTC). The available trading pairs will be:

• TREE/USDT
• TREE/USDC
• TREE/BNB
• TREE/FDUSD
• TREE/TRY

The exchange will also apply the “Seed Tag” to TREE token. This indicates that the token is from an early-stage project and warns investors about potential high volatility.

Who Can Participate?

KYC verification is mandatory to participate in the HODLer Airdrop campaigns. However, as always, Binance excludes certain countries from participating. Countries such as the USA, Canada, the United Kingdom, Australia, Japan, Hong Kong, Turkey, and many others are restricted from the campaign.

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What is Treehouse?

Treehouse is a decentralized application (dApp) that provides fixed-income financial products in the DeFi market. The protocol, particularly focused on Ethereum-based assets, offers fixed-income solutions, consolidating fragmented interest rates and creating a more reliable financial infrastructure. The core innovations of Treehouse are tAssets, which are liquid staking tokens, and the DOR (Decentralized Offered Rates) mechanism. Users deposit ETH or liquid staking tokens (LST) into the protocol to receive tETH, earning real yield through interest rate arbitrage.

Treehouse aims to solve the issue of interest rate fragmentation in DeFi, creating a more predictable and efficient ecosystem for both individual and institutional investors. Additionally, the DOR system establishes a consensus mechanism among stakeholders to provide accurate interest rate data.

The Story of Treehouse

Treehouse originated from a team that started as Treehouse Analytics during the 2020 DeFi summer, developing on-chain risk analytics tools. The 2022 market crash highlighted the lack of reliable reference rates in DeFi. Seeing this crisis as an opportunity, the team published a theoretical work titled “One Rate To Rule Them All” and developed the Treehouse Protocol. Combining traditional finance expertise with crypto knowledge, the team aims to accelerate the institutional adoption of DeFi.

How Does Treehouse Work?

Treehouse’s functionality is built on two core components: tAssets and DOR.

tAssets and tETH

tETH is Treehouse’s liquid staking token, offering real yields that exceed Ethereum’s risk-free rate. Users deposit ETH or other liquid staking tokens into the protocol to receive tETH. This token provides additional yield through interest rate arbitrage and can be used on DeFi platforms. The yield from tETH is generated as follows:

• Base Yield: tETH is based on the yield obtained from liquid staking tokens (LST).
• Enhanced Yield: The protocol uses LSTs as collateral to borrow ETH, which is then converted back into LSTs to earn additional Ethereum PoS rewards.
• Additional Rewards: tETH holders can also benefit from rewards such as points campaigns.

tETH also serves as a tool to enhance the security of the DOR system and helps converge fragmented ETH interest rates toward Ethereum’s risk-free rate.

Decentralized Offered Rate (DOR)

DOR is Treehouse’s interest rate determination consensus mechanism. Similar to reference rates like LIBOR or SOFR in traditional finance, DOR incentivizes stakeholders to provide accurate and transparent interest rate data. The system operates with the following roles:

• Operators: Initiate DOR feeds and maintain system integrity. Treehouse, as the first operator, creates the Treehouse Ethereum Staking Rate (TESR) curve.
• Panelists: Expert entities providing interest rate data or forecasts. Only rigorously vetted panelists can take on this role.
• Referencers: Entities that integrate DOR data into their financial products.
• Delegators: Users who delegate tAssets to panelists to participate in the DOR process.

DOR produces reference rates based on objective data, protecting against manipulation. For example, TESR measures the average daily yield of validators on the Ethereum network, serving as a reference point in the staking market.

What is the TREE Token?

TREE is the native utility and governance token of the Treehouse Protocol. Built on the ERC-20 standard, this token has a total supply of 1 billion. TREE is designed to support ecosystem growth, coordinate incentives among stakeholders, and strengthen governance processes.

Use Cases of the TREE Token

• Query Fees: Smart contracts or businesses using DOR data pay with TREE.
• Panelist Staking: Panelists stake TREE or tAssets to ensure accurate predictions.
• Consensus Payouts: Panelists and delegators who make accurate predictions receive TREE rewards.
• Governance: TREE holders have a say in determining protocol parameters.
• DAO Grants: The Treehouse DAO allocates TREE for strategic partnerships and ecosystem projects.

Treehouse’s Solutions

1. Fragmented Interest Rates: The issue of varying interest rates for the same assets across different DeFi platforms is addressed by Treehouse’s tETH and DOR systems.
2. Lack of Professional Financial Infrastructure: Reference rates, standard in traditional finance, are missing in DeFi. Treehouse bridges this gap with DOR.
3. Limited Access to Yield Optimization: Arbitrage strategies accessible to institutional investors are made available to retail users through tETH.

Treehouse (TREE) Tokenomics

The distribution of the TREE token is planned to ensure sustainable growth and stakeholder alignment. The breakdown of the total supply is as follows:

• Community Rewards (20%): Incentivizes user participation in staking, governance, and protocol activities.
• Strategic Investors (17.5%): Allocated to early supporters, subject to a vesting schedule.
• Team (12.5%): Reserved for the core team with vesting for long-term commitment.
• Treasury (12.5%): Managed by the DAO for future protocol needs.
• Community Airdrop (10%): Distributed to early contributors and testers.
• Ecosystem Fund (10%): Supports developers and DOR-based products.
• Core Contributors (5%): Allocated to those contributing to protocol design.
• Exchange Partnerships (3.75%): Reserved for exchanges to enhance liquidity and access.
• Future Airdrops (5.75%): Reserved for growth campaigns.
• Liquidity Provision (3%): Supports on-chain liquidity pools.

Supply and Unlock Schedule

TREE tokens are released gradually over a 48-month vesting schedule to prevent sudden supply increases and ensure long-term sustainability.

Treehouse Investors and Funding

Treehouse raised $20.4 million, reaching a $400 million valuation. Its investors include:

• Tier 1: YZi Labs (formerly Binance Labs)
• Tier 2: Mirana Ventures, Lightspeed Venture Partners, GSR, Wintermute, Jump Capital
• Tier 3: Fundamental Labs, Caladan, Leadblock Partners, Bybit, MassMutual Ventures, Compound Labs
• Tier 4: The Brooker Group, Pulsar Trading, Coinhako, K3 Ventures, Venturra Capital, Portofino Technologies, CRC Capital, Berioza Associates
• Tier 5: Global Founders Capital, Bitpanda, Moonvault Capital, Pintu
• Angel Investors: Do Kwon, Guy Young, Jordi Alexander, Matthew Tan, Richmond Teo, Darius Sit, Michael Ashby

Treehouse Founders

• Brandon Goh (CEO): The leader shaping Treehouse’s vision.
• Kang Loh (CSO): Co-founder responsible for strategic operations.
• Bryan Goh: Co-founder playing a key role in protocol development.

Official Links

• Treehouse (TREE) Website
• Treehouse (TREE) X (Twitter)
• Treehouse (TREE) Whitepaper

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