Truth Social Steps Into Crypto

Truth Social’s parent company, Trump Media & Technology Group (TMTG), had previously announced plans to build a $2.5 billion Bitcoin treasury. This fund aims to add Bitcoin to the company’s balance sheet and integrate digital assets into its financial strategy. TMTG established a $250 million fund through Truth.Fi in partnership with Charles Schwab. Having partnered with Crypto.com, TMTG plans to launch ETFs including Bitcoin and Cronos in the U.S., Europe, and Asia. Additionally, TMTG is planning to issue crypto wallets and tokens via the Truth.Fi platform. 

In recent years, institutional interest in digital assets has rapidly increased. ETFs aim to diversify investment options in this field. Meanwhile, the SEC has taken a cautious approach to cryptocurrency ETF applications but has started approving some. TMTG will complete the legal and institutional processes to realize this plan. However, some House members, like Gerald Connolly, have expressed concerns about potential conflicts of interest and noted that congressional approval is required. 

Truth Social’s Bitcoin ETF application coincides with a period of growing integration of digital assets into traditional investment platforms. For instance, another company has applied to the SEC for a Dogecoin spot ETF. 

The Trump administration generally holds a positive stance on cryptocurrencies. According to some claims, a Bitcoin Reserve might be created by using the Bitcoin held by the U.S. Treasury in March 2025. However, there is no official announcement or approval yet. 

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At the Bitcoin 2025 event, closely followed by the crypto community, the Trump family delivered strong messages. Donald Trump Jr. continued the discussion: 

“Yesterday’s announcement was a commitment of $2.5 billion in BTC reserves by Truth Social and Trump Media & Technology Group (TMTG). Our crypto trio includes global freedom, the USD1, and the DeFi platform we built. We’ve been in crypto for a long time.” 

Eric Trump emphasized the global demand for Bitcoin and how many companies struggle to acquire it due to limited supply. 

“Everyone wants BTC. Everyone is buying Bitcoin.” 

During the session, Prusak also stated: 

“We are looking for ways to accumulate as much BTC as possible, as quickly as possible.” He added that they are stockpiling satoshis gained from mining operations and will continue this strategy to grow reserves. 

Mike Ho described mining as the primary way to accumulate Bitcoin at a lower cost for shareholders. 

“Stock volatility becomes an advantage here. Volatility is usually seen as negative, but for us, it helps us capture low-cost conversions to accelerate Bitcoin accumulation.” 

Big Bitcoin Target: $170,000 by 2026 

Speakers also shared clear predictions for Bitcoin’s future. Eric Trump predicted BTC would exceed $170,000 by the end of 2026. Donald Trump Jr. forecasted a price range between $150,000 and $175,000 within the same period. 

Donald Trump Jr. also revealed that Trump Media Group plans to raise up to $3 billion for investments in BTC and other cryptocurrencies. This fund will consist of $2 billion in new capital and $1 billion in convertible bonds. 

The Trump administration continues to maintain its positive stance toward cryptocurrencies. Vice President JD Vance emphasized the need for regulatory clarity to ensure the crypto industry remains in the U.S. He also noted that the crypto sector played a significant role in Trump’s previous election victory. 

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