The decentralized finance (DeFi) project World Liberty Financial, supported by the Trump family, announced its new loyalty program named USD1. In a statement shared on X, the project emphasized that this initiative aims to reward stablecoin users. The announcement highlighted the intention to bring the long-successful loyalty systems in the U.S. into the crypto ecosystem. 

The USD1 points program will allow users to earn direct rewards from stablecoin transactions. According to World Liberty Financial, stablecoins have become a driving force in the adoption of crypto for commerce, payments, and DeFi. However, users rarely receive direct rewards from these activities. This is where the program steps in. 

How does the USD1 points system work? 

World Liberty Financial also shared details of the point system. Users will have opportunities to accumulate points through various interactions. Within the USD1 loyalty program, users can earn points by trading USD1 pairs, holding USD1 in their balances, or staking USD1. Additionally, those interacting with approved DeFi protocols and the WLFI mobile app will also be eligible to participate in the points system. 

However, point calculations will vary across platforms. Custom rules based on trading volume and wallet balances will be defined. These rules will be shared via the partnered exchanges. World Liberty Financial noted that the program will evolve over time, with new criteria introduced as the network expands. 

Meanwhile, the program’s first partner is the crypto exchange Gate. Gate announced it would offer extra points for users placing limit orders. However, Gate Labs explicitly stated that it has not invested in World Liberty Financial or the USD1 stablecoin project. Bitget, HTX, and KuCoin exchanges are also included in the program. World Liberty Financial announced that the USD1 loyalty program will also launch with limited partners on these platforms. 

USD1 Points Program will be on @Gate_io soon
Stay updated on the launch timing through @worldlibertyfi and @Gate_io. pic.twitter.com/Lk4jrUbzfe

— WLFI (@worldlibertyfi) August 7, 2025

Trump Family’s Support Boosts Interest 

The growing demand for USD1 stablecoin accelerated with the Trump family’s endorsement. However, concerns about potential conflicts of interest are rising in some circles. World Liberty Financial launched in April and claims that the USD1 stablecoin is fully backed by short-term U.S. Treasury bills, dollar deposits, and other cash-equivalent assets. The token is reportedly issued by BitGo Trust Company, a regulated custodian. 

Trump’s public endorsement has created a notable impact in the stablecoin market. As investors increasingly shift toward dollar-pegged assets, the total market cap of stablecoins has exceeded $250 billion. 

Nevertheless, the ambassadorial or supportive roles of the Trump family in the project have sparked debate. Direct connections between Trump and his three sons with the project have led to criticism over potential conflicts of interest. 

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The post World Liberty Introduces Crypto Loyalty Program: USD1 Begins! appeared first on Coin Engineer.

Fight Fight Fight developed a digital wallet named $TRUMP Wallet for the Trump-themed memecoin, allowing users to store and trade the memecoin. However, after the project was publicly announced, World Liberty Financial, affiliated with the Trump family, took action. Meanwhile, World Liberty Financial is preparing to launch its own digital wallet. This situation has escalated tensions.  

The company sent a cease-and-desist letter to the developers, claiming unauthorized use of the wallet name and the Trump brand. Fight Fight Fight also partnered with Magic Eden to promote the wallet. Unfortunately, Magic Eden also received a warning due to these notices. This development caused confusion among investors.  

Direct Reaction from the Trump Family  

The Trump family did not stay silent. Donald Trump Jr. expressed his reaction directly on the social media platform X, stating:  

“This project is not approved and has no connection with us.”  

Eric Trump added in a written statement:  

“Care should be taken regarding the use of our name in unapproved projects unrelated to our organization.”  

Following these statements, the memecoin price dropped about 10%. The token, which reached $75.35 in January, now trades around $9.78, losing nearly 87% of its value. The Trump family is directly or indirectly involved in two competing projects. Both try to stand out in the crypto market with Trump-themed products, competing to attract Trump supporters and newcomers to crypto.  

Meanwhile, World Liberty Financial continues developing its own digital wallet, aiming to offer yields through its token. Despite occasional disruptions in the digital infrastructure, approximately $550 million has been raised, and a stablecoin named USD1 has been launched.  

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This move would represent Meta’s most serious step back into crypto since abandoning its Diem (formerly Libra) project in 2021.

Institutions Flock to Stablecoins

Meta isn’t alone. On May 7, Visa announced an investment in stablecoin startup BVNK, signaling strong confidence in tokenized digital dollars. That same day, Stripe launched stablecoin-based accounts across 100+ countries, allowing users to store balances, transfer tokens, or convert them to fiat via bank withdrawal.

You Might Be Interested In: Elon Musk Talks About the Name of a New Memecoin!

As of May, the total market cap of stablecoins had exceeded $230 billion, underlining their explosive growth and growing role in global finance.

US Sees Stablecoins As A Strategic Tool

In March, World Liberty Financial (WLFI) — a crypto firm backed by Donald Trump — launched USD1, a dollar-pegged stablecoin. By May, USD1 ranked as the seventh-largest stablecoin by market cap.

US Treasury Secretary Scott Bessent emphasized that stablecoins are vital to preserving US dollar dominance. However, the GENIUS Stablecoin Act, which aimed to introduce regulatory clarity, was blocked by Democratic Senators on May 8, stalling momentum.

In a post on X, Bessent criticized the decision, calling it a “missed once-in-a-generation opportunity.”

As Meta weighs its next move, the future of stablecoins sits at the crossroads of technology, finance, and politics.

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