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“We are on the right path to launch direct spot crypto trading thanks to a more favorable regulatory environment,” Wurster said. A 400% increase in traffic to Schwab’s crypto portal highlights the surge in investor interest in digital assets.

Trump Era Regulation Boosts Schwab’s Crypto Vision

Under new leadership from Rick Wurster, Schwab has taken a more proactive stance toward digital assets. The re-election of Donald Trump has renewed hopes for a friendlier regulatory atmosphere to grow crypto services.

In January 2025, Schwab partnered with Trump Media and Technology Group (TMTG) to develop “Truth.Fi”, a platform designed to merge digital assets and traditional finance. This platform will offer alternatives to conventional banking while promoting financial freedom and privacy.

Wurster, who once admitted to owning no cryptocurrency and feeling “silly” about it, now leads one of the most notable transitions from TradFi to crypto integration — signaling a major shift in institutional adoption.

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You Might Be Interested In: Elon Musk Talks About the Name of a New Memecoin!

The ETFs will be rolled out through Trump Media’s decentralized finance brand Truth.Fi and made available to investors via Crypto.com’s broker-dealer Foris Capital, the company announced on April 22.

Funds Expected to Launch in 2025

The ETFs are scheduled for launch later in 2025, pending regulatory approval. U.S. law firm Davis Polk will advise the development and compliance aspects of the project.

Trump Media also plans to allocate a portion of its $250 million in reserves, held with Charles Schwab, into these ETFs. The launch will also include a set of Truth.Fi Separately Managed Accounts.

This deal marks another major crypto venture for the Trump family. They recently launched World Liberty Financial, a crypto platform featuring a native token and plans for a stablecoin. Trump’s sons, Eric and Donald Jr., are also involved in a mining project called American Bitcoin.

Following the announcement, Crypto.com’s native token CRO surged by 12% to $0.09, though it’s still down 90% from its 2021 all-time high.

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