FIGHT aims to transform combat sports fandom into digital identity, reputation, and ownership within a UFC-licensed Web3 environment. The core of the project, $FIGHT, operates on Solana, connecting all access, participation, staking, rewards, and governance mechanics.

Its primary goal is to onboard the global MMA and combat sports audience into Web3 through simple, repeatable fan experiences rather than complex crypto products. UFC’s multi-year collaboration ensures this strategy has real distribution power.

Team Behind the Project

A highly experienced team leads FIGHT. Concept Labs CEO James Zhang drives the UFC-backed, identity-focused strategy. Key members include Alex Casassovici (former Animoca Brands executive) and Najeeb Kudiya, managing legal operations. Rob Winkler, UFC Strike’s GM, leads the Athlete Council to maintain organic ties to the combat sports world.

Investors and Partnerships

FIGHT leverages direct UFC licensing and sponsorship agreements. Investors include Anthos Capital, Aquanow Ventures, Fabric VC, and Solana powerhouse Jupiter. Strategic partners such as Memeland and Animoca Brands support the project, while advisors include notable Web3 figures like Luca Netz (Pudgy Penguins) and Yat Siu (Animoca Brands).

Ecosystem Mechanics

Users enter via a funnel: first acquiring a FightID as an on-chain identity, then earning non-transferable FP (Fighting Points) through event participation and completing tasks. Finally, all interactions tie into $FIGHT token for ownership and rewards.

FIGHT unites fans, athletes, and brands, encouraging Web3 ownership and engagement. UFC’s 700M+ global fanbase is integrated into FightID, earning FP points and $FIGHT tokens, turning fandom into digital ownership and contributing ecosystem value.

Governance and Athlete Council

The Cayman-based Fight Foundation oversees protocol governance. Uniquely, the Athlete Council, including Gilbert Burns, Josh Emmett, and Alexandre Pantoja, ensures rewards and products meet athletes’ real needs. Governance will eventually transition fully to token holders (DAO).

Sub-Brands

• FightID: Personal on-chain passport

• FightGear: Lifestyle merchandise brand

• Prize$Fight: Programmable reward pools for athletes

$FIGHT Token

$FIGHT is the economic backbone of the ecosystem:

• Entry fees for prediction markets

• Participation and staking in Fighter Communities

• Product and event ticket payments

• DAO governance, premium features, and early access

Transaction fees feed the treasury, fueling token burn and ecosystem growth, tying $FIGHT value to both usage and system balance.

Core Features

• FightID: Portable profile, participation history, access rights

• FP Points: Non-transferable rewards for real engagement

• Prediction Markets: Synchronized with UFC schedule

• Fighter Communities: Staking and FP-gated interactions

• Products/Tickets: Pay with $FIGHT

• DAO Treasury: Fee management, burn, and ecosystem growth

• Other: UFC integration, airdrops, Coinbase support

Roadmap

2026 H2 (Q3–Q4): Community & Physical World

• Scale Fighter Communities with dynamic access rights

• AMA sessions, watch parties, and community tournaments

• FightGear releases tied to major fight weeks

• Partnerships with MMA gyms bridging physical to digital

2027 and Beyond: Full Integration

• Launch FightHub integrating FightID, FP, and $FIGHT

• Add global combat organizations

• AR/VR experiences based on identity and reputation

• Mature DAO and revenue-focused treasury programs

• FightGear becomes independent retail arm

Tokenomics

• Total Supply: 10B $FIGHT

• TGE Price: $0.05 (Q4 2025)

• FDV: $500M

• Circulating (TGE): ~9.35%

Token Distribution

• Community: 57% – 5.7B

• Investors: 17.5% – 1.75B

• Core Team: 15% – 1.5B

• Liquidity: 6.5% – 650M

• Advisors: 4% – 400M

Token Use Cases:

• Prediction market entry fees

• Community staking and rewards

• Product and event payments

• DAO governance, premium features, early access

Official Links

• Website
• Twitter
• Telegram
• Discord

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