How Crypto Payments Work

Wildberries is partnering with Whitebird to enable crypto payments for Belarusian users. As the country’s first licensed crypto trading center, Whitebird allows users to purchase electronic certificates that can be used for payments on Wildberries.

• Users can buy e-certificates via iOS and Android apps either in advance or at checkout.
• Certificates are denominated in Belarusian rubles and are valid only for Wildberries products.
• After selecting the cryptocurrency and amount to spend, users are redirected to Whitebird’s website.
• Conversion rates are updated in real-time, and no commission is charged.
• Once the transaction is complete, Whitebird deposits the certificate into the user’s Wildberries account, allowing the purchase to be finalized.

Security and Regulatory Compliance

The two companies emphasize transaction security:

• Only users verified by Whitebird can purchase e-certificates.
• Whitebird conducts AML monitoring and undergoes annual audits by independent firms.
• Funds loaded onto the certificate cannot be withdrawn to a bank card and are usable only for Wildberries purchases.

Market and User Impact

Wildberries’ crypto payment launch in Belarus is considered a significant step for both users and the fintech sector. Belarus legalized crypto trading in 2018 and has introduced regulations in recent years to encourage financial participation with digital assets.

Reports indicate that crypto payments by Belarusian citizens reached record levels in the first seven months of the year, with projections of $3 billion by the end of 2025. This pilot project serves as an important example for the future of e-commerce and crypto integration.

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