Although the creator economy has now reached hundreds of billions of dollars in scale, the majority of this value is still controlled by centralized platforms, with creators accessing only a limited portion of the value they generate. Somate aims to transform this structure by offering a next-generation infrastructure.

Current Problems in the Creator Economy

While digital content creation is growing rapidly on a global scale, existing monetization models present serious structural issues for creators.

Core Problems of Web2 Platforms

In traditional content platforms:

• Platform commissions range from 30% to 50%
• Revenue and visibility are controlled by algorithms
• Creators have limited control over their own audiences
• Global payment infrastructure is problematic in many countries
• Content and earnings are platform-dependent with no portability

This situation makes creators dependent on platform policies and centralized structures.

Failures of Pure Web3 Models

Although Web3-based alternatives theoretically offer ownership and freedom, in practice they face the following issues:

• Wallet, gas fee, and network complexity
• Speculation-focused token models
• Low user adoption
• Weak income stability for content creators

Somate aims to fill the gap between these two extreme approaches.

Somate (SOMT) Web2.5 Approach

Somate positions itself as neither fully Web2 nor pure Web3. The platform’s core philosophy is to restore ownership to creators without compromising ease of use.

For this reason, Somate:

• Operates with a Web2 interface
• Processes payments quickly and at low cost off-chain
• Moves ownership, governance, and long-term value elements to the blockchain layer

This hybrid structure enables mass adoption while preserving the transparency and fair value sharing provided by Web3.

Somate (SOMT) Vision and Mission

Vision: To build a fair, transparent, and community-governed global creator economy.

Mission: To create an ecosystem that enables content creators to:

• Achieve sustainable income
• Grow independently from platforms
• Become true owners of their digital assets

Somate is not merely a content platform; it is a comprehensive creator ecosystem that will decentralize over time.

Somate (SOMT) Platform Architecture

The Somate infrastructure consists of three main layers:

1. Application Layer (Web2 Experience) This is the layer where users directly interact and includes:

   • Creator dashboard
   • Subscription and donation system
   • Affiliate infrastructure
   • Analytics tools
   • Content storage management

   Users can use the platform without any crypto knowledge.

2. Transaction Layer (Off-Chain)

   • Fast payment processing
   • Low cost
   • Subscription collection
   • Balance tracking

   This structure ensures scalability and smooth user experience.

3. Blockchain Layer (Web3)

   • SOMT token usage
   • Verification of storage levels
   • Withdrawal transactions
   • Future DAO governance

   This layer provides long-term ownership and transparency.

What is the Somate (SOMT) Token?

SOMT is a utility-focused token at the center of the Somate ecosystem. It is not built on any yield promise or speculative structure.

SOMT Token Basic Information

• Token Name: Somate Token
• Symbol: SOMT
• Network: Binance Smart Chain
• Total Supply: 1,000,000,000 (fixed)
• Token Type: Utility

SOMT Token Use Cases

SOMT has real functions within the platform:

• Creator storage levels
• Withdrawal authorization
• Reward and airdrop mechanisms
• Access to ecosystem services
• Future governance (DAO)

The token is directly integrated into platform usage.

Creator Storage Levels and SOMT

In Somate, content creators gain storage and transaction privileges based on the amount of SOMT they hold.

• Level 1:
  • 1 GB storage
  • No SOMT required
  • No withdrawals
• Level 2:
  • 3 GB storage
  • 500 SOMT
  • No withdrawals
• Level 3:
  • 7 GB storage
  • 2,000 SOMT
  • No withdrawals
• Level 4:
  • 15 GB storage
  • 5,000 SOMT
  • Withdrawals active

The level must be maintained by holding the required SOMT balance.

Revenue Model and Monetization Structure

Revenue sharing in Somate is creator-focused:

• Subscriptions:
  • 75% to content creator
  • 25% to platform
• Donations (Tips):
  • 100% to creator
• Affiliate Program:
  • 5% lifetime commission from platform share
• Storage Layers:
  • Revenue flows to ecosystem treasury
• Future Marketplace:
  • 85% to creator
  • 15% to Somate

This structure aims to maximize creator earnings.

Airdrop and Reward Mechanism

Airdrops in Somate are activity-based, not speculative. Rewards are distributed according to the following criteria:

• Registration
• Content upload
• Engagement
• Follower growth

Tokens are released gradually and subject to level-based withdrawal rules.

Affiliate and KOL Ecosystem

Somate prioritizes community growth over paid hype.

• Affiliate participants earn 5% lifetime revenue from the platform share
• Creator earnings are not affected
• KOL system is performance-based
• Vesting periods are determined according to real contribution

Somate (SOMT) Tokenomics

Total supply: 1,000,000,000 SOMT Allocation:

• Public Sale: 20%
• Ecosystem & Marketing: 20%
• Team & Founders: 15%
• Other: 15%
• Creator Rewards & Airdrops: 10%
• DAO Treasury: 10%
• Advisors: 5%
• Partnerships & Exchanges: 5%

Funding and Listing Plan

• Private Sale:
  • 15% allocation
  • Price: $0.035
  • 10% TGE, 12-month vesting
• DEX Listing:
  • PancakeSwap
  • LP locked
  • February 2026

The goal is fair access and a manipulation-free launch.

Somate (SOMT) Roadmap

2025 (Completed)

• Creator onboarding
• First airdrop phase
• KOL expansion

2026

• Public sale
• DEX launch
• Token utility active
• Mobile app alpha

2027 and Beyond

• DAO activation
• Ecosystem grants
• Multi-chain expansion

Security, Compliance, and Risk Management

The Somate ecosystem includes the following measures:

• Smart contract audits
• Multi-signature treasury
• Timelock mechanisms
• KYC/AML compliant withdrawals
• GDPR-compliant data protection

Long-term vesting and fixed supply model minimize risks.

Official Links

• Website
• X (Twitter)
• Whitepaper

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How PYUSD Integration Works

PayPal’s PYUSD payout feature, introduced in the third quarter, has been integrated into YouTube’s payment system. YouTube continues to operate in fiat currency with PayPal, while PayPal converts payouts into PYUSD for creators who opt in.

PayPal’s head of crypto, May Zabaneh, confirmed that U.S.-based creators can now choose to receive their revenue shares in PYUSD. Zabaneh explained, “Our advantage is that YouTube doesn’t have to handle cryptocurrencies directly; we eliminate that complexity.”

Regulatory Steps Accelerate Stablecoin Adoption

Regulatory clarity in the U.S. plays a key role in stablecoin adoption. The GENIUS Act, signed by Donald Trump, provides a federal framework for stablecoins and boosts institutional confidence. Rohan Kohli, chief risk and compliance officer at Bastion, commented, “This clarity is the foundation we’ve long awaited for a thriving, stablecoin-powered financial system.”

Despite cautious sentiment among Myriad Markets users, who predict stablecoin capitalization may not surpass $360 billion by February, the total market has already reached over $313 billion. PYUSD has steadily expanded since its launch in 2023, gaining deeper integration across PayPal’s ecosystem.

What YouTube’s Move Means

With PYUSD included in daily payments, users can store the token in PayPal and Venmo, spend at supported merchants, or pay suppliers in small and medium-sized businesses. The YouTube integration effectively reaches millions of creators who prefer holding dollar-denominated stablecoins over traditional bank payouts. Google has also tested PYUSD payments via Google Cloud for two customers, showing openness to on-chain settlement solutions.

The new payment model provides tangible benefits for creators:

• Faster payment processing

• Reduced banking delays

• Frictionless solutions for international creators

• Increased awareness and adoption of stablecoins

• Expanded access to PayPal’s on-chain infrastructure

YouTube’s PYUSD integration allows millions of creators to access crypto-based payment options, enhancing both the platform’s revenue infrastructure and digital financial tools. This development underscores the growing interest of Big Tech in tokenization and stablecoin adoption.

You can also freely share your thoughts and comments about the topic in the comment section. Additionally, don’t forget to follow us on our Telegram, YouTube, and Twitter channels for the latest news and updates.

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The crypto gaming community expressed concern after reports suggested YouTube would expand its “items with monetary value” policy. A YouTube spokesperson clarified that in-game earnings or NFT discussions will not be subject to the ban. This reassurance comes as a relief for crypto and gaming content creators.

Crypto Gaming Content Is Not Banned

The update specifically targets content directing users to gambling sites. General gaming experiences or crypto gaming videos remain unaffected. For example, loot box openings in Counter-Strike 2 are sometimes compared to gambling, but such content will not be prohibited by the platform.

Crypto creator Gorilla noted that NFT and meme coin trading can be perceived as “gambling” due to their volatility. However, YouTube’s goal is only to restrict gambling sites and sponsors, not crypto gaming itself.

The Reason Behind the Policy Update

The update comes in response to the growing sponsorship of gambling sites among content creators. These sites often reward users with not only cash but also crypto tokens and NFTs. YouTube aims to protect viewers from such redirects while maintaining a safe platform environment.

According to recent data, global interest in crypto gaming and NFT content has increased by 35% over the past 12 months. Additionally, the ability to sell in-game items for real money or cryptocurrency significantly impacts user behavior. Clear limitations from YouTube provide transparency and security for both creators and viewers.

Updated Policy Scope

• Promotion or referral to gambling websites
• Offering video game skins or cosmetic items through gambling platforms
• Gambling sites giving NFT or token rewards
• General discussions about crypto gaming or NFTs remain unaffected

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What is Decentralized Social (DESO)?

The DeSo blockchain was built from scratch to power storage-intensive applications. Posting a 200-character “Tweet” on Ethereum costs over $100, on Solana over $2; but on DeSo, this cost is one ten-thousandth of a cent. The same advantage applies to financial content; for example, storing a limit order. This storage superiority gives DeSo the ability to combine social content with crypto for the first time and develops DeFi primitives.

Centralization of Social Media

Today, social media is more centralized than the pre-Bitcoin financial sector. A handful of private companies control public discourse and reap monopoly profits from the content created. Content creators, due to the old ad-focused model, receive low pay, low engagement, and are deprived of monetization.

The ad model forces platforms to keep content in walled gardens; external developers are prevented from innovating or building apps. Users and creators are forced to use apps controlled by these companies. The problem stems from user data and content being privately owned by a handful of companies; it is not a public utility open to access.

Only these companies can build competitive feeds, develop new features, and monetize content – even though the content is not theirs. The cycle works like this: Users use these apps due to content monopoly, creators provide content for reach, companies grow stronger against creators and society.

These companies monopolize the private content pool with global network effects. Combining content in a single pool is valuable for curation, but a central gatekeeper manages the pool. The solution is to shift network effects to a public content pool that no entity controls.

What Does DESO Aim For?

All problems can be solved by decentralizing social media just as Bitcoin and Ethereum decentralized finance. Bitcoin disrupted finance by storing transactions in a non-monopolizable public ledger; this technology can be scaled for the first time to operate social networks.

Bitcoin and Ethereum showed that dominant platforms can be built around open code and data. This open model is disrupting financial institutions; now it can disrupt social media giants and ad models.

If we put social media content on a public blockchain, we can rival and surpass the economies of scale created by traditional giants. We solve the collective action problem among independent publishers; individual rational contributions create a global shared pool, intermediaries cannot be removed, and no single company controls it.

Ultimate Vision

A post uploaded to Instagram, TikTok, or Twitter belongs to those companies; not the creator. Monetization mostly goes to the companies. DeSo stores all data on a public blockchain; anyone can run a node exposing their own curated feed.

Future “Curator” Economy

Vertical players can curate their own feeds. For example, ESPN runs a node for sports content, Politico for political content. Since DeSo is open source, the user interface is customizable, algorithms adapt to the target audience.

This enables a transition from a world where a few giants control dominant feeds to thousands of focused feeds. Storing data on a public blockchain makes it possible for an engineer to build a competitive social media experience with existing incumbents; it lowers entry barriers.

Existing publishers can easily spin up social apps as adjacency to their core business; upstarts innovate on equal footing with megacorps. Today, a competitive social app requires a billion-user data moat.

How Do Nodes Work?

Anyone running a node contributes data to the global profile, post, follow pool. A post or like on the ESPN node can surface in the Politico feed. A post from China appears on an American node.

With each node, more content is added to the global pool, every node on the network becomes stronger and more engaging. DeSo solves the collective action problem among independent publishers: Instead of contributing to a private pool not aligned with megacorp interests, they contribute to a public pool no one controls, cannot be disintermediated.

Data transforms from heavily guarded private source to globally accessible utility. Publishers have strong incentives to contribute data to the blockchain; top creators do not want to publish on closed platforms, because by publishing posts to the blockchain, they instantly reach every node/feed on the internet.

Creators gain unprecedented reach and direct relationships with followers. Reach is one side; monetization is the other.

Future “Creator” Economy

Social tokens, social NFTs, and social tipping are categories pioneered by DeSo that change creator monetization; but it’s just the beginning. Since DeSo is money-native and open source, anyone can build apps on DeSo to experiment with new monetization paths.

For example, a major creator wants to offer monthly subscriptions for premium content. One person building the feature on the internet is enough; the entire DeSo app ecosystem instantly accesses it. Like paying for reposts or message replies in the same inbox.

The best machine learning researchers for spam or harmful content detection build solutions on the full data firehose without permission.

Future of Open Standards

The DeSo blockchain is an open protocol the world can collaboratively build; it unlocks creator potential, brings competition and innovation to social media. Since it’s money-native, new signals emerge for effective content ranking. Bitclout.com’s first experiment was ranking comments by the commenter’s social token price.

This simple mechanism produces competitive results with centralized platforms. Ranking messages by coin price reduces influencer spam; unique to DeSo apps. When the world builds on DeSo, what can be done with the “$DESO Signal” is just the beginning.

DeSo was designed from scratch to keep system incentives decentralized in the long term. Creators have strong incentives to post content directly to the blockchain. Developers cannot lose data or API access; when they run a node, all data is already in their hands.

Traditional social media companies start open for network effects, close access once they gain a data moat. DeSo becomes an enduring positive force for humanity; it brings competition and innovation to the internet. The internet started decentralized; now it’s concentrated and innovation is hard. The pendulum will permanently swing back to decentralization; we can all be part of it.

Next-generation applications the world can collaboratively build unlock the full potential of human ingenuity.

DESO Tokenomics

• Total Supply: 10.8 M (excluding stake rewards)
• Burn: 100% of transaction fees burned, DESO becomes scarcer as transactions increase
• Stake: Secures nodes with Revolution PoS, 20% APY (variable)
• Inflation: Short-term, decreases over time, deflationary

Initial Distribution

• 77%: Bonding Curve (2021, $0.50 → $180, 5k BTC)
• 20%: Core Team
• 3%: Proof of Work mining

DESO Sinks

Openfund & Focus: their tokens purchased only with DESO

No Equity

• No equity ever sold
• No locked tokens
• Team = bought at same price as everyone

BMF: Burn-Maximizing Fee Mechanism

Unlike other blockchains, fees are maximally burned; network value accrues to DESO, transaction ordering and validator incentives are not disrupted.

High level: Validators paid fee log, remainder burned. 2x fee linearly increases validator reward. High fee incentivizes block placement, validators do not take lion’s share. Validators operate with commission on delegated stake.

Full system in open source code. Ethereum MEV not optimized; Solana 50% blind burn. DeSo fee burning and validator reward designed from ground up; minimize long-term operating cost, max fee burn.

DeSo Governance

Changes occur with Revolution Proof of Stake upgrades. Anyone submits upgrades to open source code; 2/3 stake-weighted validators upgrade before block height for it to pass. Like Ethereum; major economic player oversight.

Impossible without upgrade; 100% open source, no one owns more than 20% DESO.

Decentralized Social Investors

Total $200 million raised. DeSo is building the future of social media with support from the world’s most prestigious crypto funds.

Level: Coinbase Ventures, a16z crypto, Polychain, Pantera, Sequoia Level: Arrington Capital, Hack VC, Distributed Global, Blockchain.com Level: Blockchange Ventures, Winklevoss Capital, Social Capital Level: TQ Ventures

Decentralized Social Team

Founded by Nader Al-Naji in 2019, DeSo was bootstrapped entirely with own resources. The core team grows the project with open source and decentralized vision.

• Nader Al-Naji – Founder & Visionary
• Ed Moss – Head of Growth
• Piotr Nojszewski – Head of Research

Official Links

• Website
• X (Twitter)
• Whitepaper

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YouTube researcher Stephen Findeisen, known as “Coffeezilla,” called for an end to the spread of misleading headlines about viral influencer Hailey Welch (also known as “Hawk Tuah”) and her controversial HAWK memecoin launch in an X post on December 6 to his 638,900 followers.

“Can yall stop these insane headlines. She didn’t rug for 500M and she didn’t profit $50M.”

CoffeeZilla: ‘Let’s stay to what we know.’

Coffeezilla claimed that the team behind the memecoin made a “presale of a few million” to strategic advisors who allegedly “sold early” before the tokens were “sniped.”

This statement came after the backlash on social media following Hailey Welch’s Hawk Tuah memecoin launch on December 5.

The newly launched token briefly pumped and then rapidly dumped after its controversial deployment, leading to allegations of sharp sales and insider wallets.

Since then, many speculations have spread online, from lawsuit rumors to claims of profits related to the memecoin. However, Coffeezilla stated that most of these are misinformation.

“Lots to criticize here and I do, but let’s stay to what we know. Team made a few million,”

CoffeeZilla said while reiterating the “exact amount” is unknown. “According to Hawk’s lawyer she’s seen $125k and her tokens unlock in a year,” he said.

Coffeezilla Denies Lawsuit Claims

Coffeezilla stated that it is “currently unknown” where all the profits from the transaction fees and presale have gone. In the meantime, he mentioned that no legal action has been taken yet:

“Oh and she isn’t being sued (yet) so literally everything in this post is misinformation.”

These statements came after the U.S.-based Burwick Law firm suggested in an X post on December 5 that those affected by the launch should contact the firm to understand their legal rights.

Welch’s most recent post on X regarding the matter, shared on December 5, included the message after she claimed to be “copying and pasting”:

“Hawkanomics: Team hasn’t sold one token and not 1 KOL was given 1 free token. We tried to stop snipers as best we could through high fee’s in the start of launch.”

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The memecoin, aptly named Pajamas (PAJAMAS), draws inspiration from a video Chen shot 20 years ago. The video, featuring Chen’s cat Pajamas “playing and dancing to the tune of Nick Drake,” was uploaded to YouTube on May 22, 2005.

This video holds a special place in internet history, being among the earliest cat videos uploaded to the site. Chen, with an estimated net worth exceeding $1 billion, has expressed his deep commitment to the project.

He dedicates a significant amount of time, reportedly between 80 to 100 hours per week, to supporting Pajamas, which runs on the Solana blockchain. Chen’s involvement with the project began after being tagged by numerous users on X, prompting him to look into the token.

Since then, he has become an active supporter of the memecoin. Pajamas is just one of Chen’s many ventures in the technology space, which currently include an AI-based exchange-traded fund and investments in Taiwan-based startups.

Reflecting on his experiences in the Web3 world, Chen has expressed concerns regarding trust within the community. “Whenever I try to meet someone important or influential in the Web3 world, at least one person warns me never to meet or talk to this person,” he stated.

Pajamas: A Testament to Chen’s Entrepreneurial Spirit

Despite these concerns, Chen’s involvement with Pajamas highlights his willingness to embrace innovation and explore the potential of emerging technologies. The project’s success serves as a testament to Chen’s entrepreneurial spirit and his ability to identify promising opportunities in the ever-evolving digital landscape.

The post Steve Chen Backs Solana-Based Memecoin Inspired by Iconic ‘First Cat’ Video appeared first on Coin Engineer.

Steve Wozniak, co-founder of Apple, has secured a notable win in his lawsuit against YouTube. The case centers on manipulated videos that falsely used Wozniak’s image to endorse a Bitcoin scam. This situation has brought to light the ongoing challenge of digital fraud and the duty of online platforms to combat such deceit.

Ruling Reversal: A Step Towards Accountability

A San Jose appeals court has recently made a pivotal decision. It reversed a prior judgment that had absolved YouTube of any liability. The controversy involved a video that misused Wozniak’s fame to trick people into a Bitcoin scam. This ruling challenges the previous reliance on a specific communications statute. It suggests that platforms like YouTube could indeed be responsible for fraudulent content exploiting manipulated images or videos.

A Potential Shift in Legal Responsibility

This ruling is not just a victory for Steve Wozniak but also a potential game-changer for video streaming platforms’ liability. The lawsuit, initiated by Wozniak and 17 other public figures in 2020, focuses on the use of doctored videos. These videos falsely promised a Bitcoin giveaway to lure viewers into sending Bitcoin, promising double returns.

The appeals court made a critical observation. It pointed out YouTube’s role in verifying channels that were subsequently hacked to push scams. This action, or lack thereof, significantly contributed to the fraud. The court criticized YouTube for not removing verification badges from channels once they began to post scam content. Moreover, it noted that YouTube had even awarded a verification badge to one channel amid the scam.

The Demand for Greater Oversight

The court’s decision stresses the need for platforms like YouTube to actively oversee the content on their sites. Joe Cotchett, Wozniak’s attorney, highlighted this point. He stated the verdict sends a clear message that social media platforms must be responsible for their actions. They cannot rely solely on Section 230 of the Communications Decency Act as a defense.

This landmark case might influence future legal standards regarding the accountability of online platforms for hosted content. As the digital world evolves, this ruling emphasizes the critical need for such platforms to ensure a safe and reliable environment for users.

The post Wozniak’s Victory Shifts Online Liability appeared first on Coin Engineer.

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Following the success of our event last year, where we hosted over 1000 participants, the METU Blockchain Community is proud to announce the highly anticipated Blockchain Days 2024. This year, the event is set to exceed expectations, emphasizing interactivity and fostering international collaboration.

Event Highlights:

– Dates: March 2nd (In-person) and March 3rd (Online)

– Venue: METU Culture and Congress Center (March 2nd)

Building on Success:

In 2023, our first-ever Blockchain Days dazzled attendees with a vibrant foyer, playing host to 18 diverse panels, a symphony of insights from 41 speakers, hands-on workshops, electrifying networking events, and dazzling showcases of local and global projects. Building on this resounding success, get ready for 2024, where we’re turning up the excitement, taking the experience to new heights, and ensuring every moment is a celebration of our journey so far!

Blockchain Days 2024 Goals:

– Participants: Anticipating over 1000 participants.

– Foyer Area: Creating a more interactive and international space.

– Collaboration: Strengthening ties with local and global projects.

– Record-breaking: Aiming to be the largest student-led blockchain event in Turkey.

Why Attend Blockchain Days 2024 (METU)?

Blockchain Days 2024 is not just an event; it’s an immersive experience. Participants can expect:

– Panels: Engaging discussions with thought leaders.

– Workshops: Hands-on learning experiences by industry experts.

– Networking: Opportunities to connect with professionals and enthusiasts.

– Project Showcases: Discover local and global blockchain initiatives.

– International Presence:Elevate your understanding of the global blockchain landscape.

Online Accessibility:

For those unable to join in person, the online component on March 3rd will be accessible for live streaming. All panel videos will be available post-event on our YouTube channel.

Join Us:

To be part of this transformative event, register at https://bdays.org/. For media inquiries, interviews, or additional information, please contact [Media Contact Information].

Stay connected on social media for real-time updates:

Twitter: https://twitter.com/DaysBlockchain

Instagram: https://www.instagram.com/blockchaindays/

Blockchain Days 2024 is not just an event; it’s a celebration of innovation, education, and collaboration in the heart of Ankara, powered by METU Blockchain.

About METU Blockchain Community:

The METU Blockchain Community is a trailblazing organization committed to fostering innovation, education, and collaboration within the blockchain and Web3 ecosystem.

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