{"id":15014,"date":"2024-03-09T13:00:46","date_gmt":"2024-03-09T13:00:46","guid":{"rendered":"https:\/\/coinengineer.io\/blog\/?p=15014"},"modified":"2024-03-09T09:15:25","modified_gmt":"2024-03-09T09:15:25","slug":"binance-increasing-steps-towards-women","status":"publish","type":"post","link":"https:\/\/coinengineer.net\/blog\/binance-increasing-steps-towards-women\/","title":{"rendered":"Binance Increases Steps Towards Women"},"content":{"rendered":"<p><strong>Binance<\/strong> has launched a new engagement campaign to encourage greater participation of women in the crypto industry. It includes incentives for joining crypto courses together with a luxury perfume named Crypto. The blockchain ecosystem and popular crypto exchange, <strong>Binance,<\/strong> announced its latest initiative that combines top-tier products with financial technology by launching a new luxury perfume, Crypto, to encourage more women to join the industry.<\/p>\n<p>In line with International Women\u2019s Day on March 8th, <strong>Binance<\/strong>\u2019s female marketing leaders announced plans to expand the company\u2019s inclusion efforts by targeting women with a marketing campaign featuring luxury perfumes.<\/p>\n<p>The Crypto perfume was originally developed as part of the company\u2019s \u201c<a href=\"https:\/\/coinengineer.net\/blog\/latest-situation-in-bitcoin-and-cryptocurrencies-march-9\/\">Crypto<\/a> is Yours\u201d inclusion campaign and <strong>Binance<\/strong> stated that this strategy was inspired by the beauty industry and challenged the traditional norms of the crypto space.<\/p>\n<p><strong>Binance<\/strong>\u2019s marketing chief Rachel Conlan said:<\/p>\n<p>\u201cDrawing on my own experiences in the crypto industry, I see the exceptional contributions that women make to the sector. We call on all women: Don\u2019t just watch. Break the glass ceilings, challenge existing narratives and be part of this digital transformation that will reshape global finance.&#8221;<\/p>\n<p><strong>Binance<\/strong> is spearheading a new initiative aimed at increasing women&#8217;s participation in the crypto industry: a luxury perfume named Crypto. In addition to this initiative, they plan to reward the first 5,000 women participating in beginner-level crypto courses with a $25 reward in Tether. Rachel Conlan, one of <strong>Binance<\/strong>&#8216;s marketing leaders, emphasizes that crypto is universal and everyone has the right to join this field.<\/p>\n<p>In past years, <strong>Binance<\/strong> co-founder He Yi advised women seeking to enter the crypto space to forget about their gender and focus on success in Web3. Binance, along with other crypto platforms, are taking similar steps to encourage and support female entrepreneurs. For example, crypto exchange Bitget has committed to providing $10 million in resources to women-led Web3 initiatives through the Blockchain4Her initiative.<\/p>\n<p>However, the amount of investment that women-led Web3 initiatives should receive is still low. According to a report by Bitget Research, only 6.43% of the Web3 venture capital fund between the first quarter of 2022 and the third quarter of 2023 has gone to startups led or created by women. This situation shows that gender diversity and inclusiveness need to be further encouraged in the crypto industry.<\/p>\n<hr \/>\n<div>\n<div>\n<p><em>Also, in the comment section, you can freely share your comments and opinions about the topic. Additionally, don\u2019t forget to follow us on\u00a0<a href=\"https:\/\/t.me\/coinengineernews\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Telegram<\/strong><\/a>,\u00a0<a href=\"https:\/\/www.youtube.com\/@CoinEngineer\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>YouTube<\/strong><\/a>\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/coinengineers\"><strong>Twitter<\/strong><\/a> for the latest news and updates.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Binance has launched a new engagement campaign to encourage greater participation of women in the crypto industry. It includes incentives for joining crypto courses together with a luxury perfume named Crypto. The blockchain ecosystem and popular crypto exchange, Binance, announced its latest initiative that combines top-tier products with financial technology by launching a new luxury<\/p>\n","protected":false},"author":1,"featured_media":15013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,2],"tags":[22],"class_list":["post-15014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exchange-news","category-news","tag-binance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Binance Increases Steps Towards Women - Coin Engineer<\/title>\n<meta name=\"description\" content=\"Binance has launched a new engagement campaign to encourage greater participation of women in the crypto industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coinengineer.net\/blog\/binance-increasing-steps-towards-women\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Binance Increases Steps Towards Women - 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