{"id":21186,"date":"2024-05-24T14:00:45","date_gmt":"2024-05-24T11:00:45","guid":{"rendered":"https:\/\/coinengineer.io\/?p=21186"},"modified":"2024-05-24T11:05:53","modified_gmt":"2024-05-24T08:05:53","slug":"algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad","status":"publish","type":"post","link":"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/","title":{"rendered":"Algorand Foundation Takes Bold Swipe at Rival Crypto Networks in New Ad"},"content":{"rendered":"<p><strong>Algorand<\/strong> is a layer-1 blockchain that is owned by the Algorand Foundation, and the organization has recently launched a provocative advertisement campaign against <a href=\"https:\/\/coinengineer.net\/blog\/blackrocks-bitcoin-etf-inflows-surge-to-record-high\/\">Bitcoin<\/a>, <a href=\"https:\/\/coinengineer.net\/blog\/sec-officially-approves-ethereum-etfs\/\">Ethereum<\/a>, and <a href=\"https:\/\/coinengineer.net\/blog\/brian-kelly-predicts-solana-could-be-next-for-etf-treatment\/\">Solana<\/a>. The ad that began running on May 23 and titled <em>\u201cWhen blockchains meet the real world, only one delivers,\u201d<\/em> disparages these networks by suggesting that they are too slow, too costly, or too unreliable for payments.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/#The_Ad_and_Its_Message\" title=\"The Ad and Its Message\">The Ad and Its Message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/#Mixed_Reactions_from_the_Crypto_Community\" title=\"Mixed Reactions from the Crypto Community\">Mixed Reactions from the Crypto Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/#Market_Impact_and_Financial_Figures\" title=\"Market Impact and Financial Figures\">Market Impact and Financial Figures<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"The_Ad_and_Its_Message\"><\/span>The Ad and Its Message<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The advertisement is on YouTube, and it features a supermarket with a checkout procedure where customers try to pay with <strong>Bitcoin, Ether, and Solana.<\/strong> The Bitcoin is criticized for taking 27 minutes to complete the transaction, Ethereum for costing $112 in fees, and Solana for transaction failures. On the other hand, Algorand is presented as a smooth-sailing solution, with the ability to process payments in a matter of seconds and with minimal charges, with the slogan, <em>\u2018Instant finality. Low Fees. Built for life.\u2019<\/em><\/p>\n<p>Finally, political consultant and entrepreneur Anthony Scaramucci appears in the last few seconds of the ad and jokingly asks how he can get in the Algorand checkout line. This created more social media attention, especially when Scaramucci tweeted about a possible <em>\u201c$SOL ETF\u201d<\/em> after the ad was released, causing more hypocrisy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mixed_Reactions_from_the_Crypto_Community\"><\/span>Mixed Reactions from the Crypto Community<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The ad was immediately shared online and received more than 700,000 views on X Within a few days, people had mixed opinions on the advertisement \u2013 some appreciated the company\u2019s risk-taking while others did not like it. One of the users whose posts have been shared in the X community wrote: <em>\u201cAlgorand runs 21 TPS, can\u2019t fund its main explorer but drops $100k+ on an ad. This is not the way guys.\u201d<\/em> This is related to the previous experience of Algorand ceasing the functioning of its block explorer AlgoExplorer.<\/p>\n<p>Chainlink community liaison Zach Rynes opined, <em>\u201cThis kind of marketing makes no sense to me.\u201d<\/em> Regular people will just shrug and move on with a negative impression of crypto: <em>\u2018yeah crypto is bad\u2019<\/em>, without realizing it was an advertisement for it.<\/p>\n<p>On the other hand, some heads in the industry endorsed the ad. The co-founder of Kernel Edge, Hilmar Ingimundarson said that the marketing was right on the mark. The co-founder of XRP cafe also agreed with the humor though he noted that other networks were criticized.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Market_Impact_and_Financial_Figures\"><\/span>Market Impact and Financial Figures<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>To the surprise of many, the ad did not sway the market much in Algorand\u2019s favor.<\/strong> For instance, in the DefiLlama report, Algorand has a TVL of $96 million, while Ethereum has a TVL of $65 billion and Solana has $4.8 billion. Algorand\u2019s native token, <strong>ALGO, was down by 2% on the day to $0.182,<\/strong> with the remaining 95% still below the 2019 record high as per the CoinGecko website.<\/p>\n<p>The campaign has elicited debate among the crypto community especially on the usefulness and acceptability of negative advertising in the space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Algorand is a layer-1 blockchain that is owned by the Algorand Foundation, and the organization has recently launched a provocative advertisement campaign against Bitcoin, Ethereum, and Solana. The ad that began running on May 23 and titled \u201cWhen blockchains meet the real world, only one delivers,\u201d disparages these networks by suggesting that they are too<\/p>\n","protected":false},"author":6,"featured_media":21187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,1],"tags":[3949,61,105,319],"class_list":["post-21186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto-news","category-genel","tag-algorand","tag-bitcoin","tag-ethereum","tag-solana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Algorand Foundation Takes Bold Swipe at Rival Crypto Networks in New Ad - Coin Engineer<\/title>\n<meta name=\"description\" content=\"The Algorand Foundation&#039;s latest ad takes aim at Bitcoin, Ethereum, and Solana for being slow, expensive, or unreliable. Reactions from the crypto community are mixed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Algorand Foundation Takes Bold Swipe at Rival Crypto Networks in New Ad - Coin Engineer\" \/>\n<meta property=\"og:description\" content=\"The Algorand Foundation&#039;s latest ad takes aim at Bitcoin, Ethereum, and Solana for being slow, expensive, or unreliable. Reactions from the crypto community are mixed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"Coin Engineer\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-24T11:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-24T08:05:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2024\/05\/Algorand-foundation.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Tanju Akb\u0131y\u0131k\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanju Akb\u0131y\u0131k\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/\",\"url\":\"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/\",\"name\":\"Algorand Foundation Takes Bold Swipe at Rival Crypto Networks in New Ad - Coin Engineer\",\"isPartOf\":{\"@id\":\"https:\/\/coinengineer.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2024\/05\/Algorand-foundation.webp\",\"datePublished\":\"2024-05-24T11:00:45+00:00\",\"dateModified\":\"2024-05-24T08:05:53+00:00\",\"author\":{\"@id\":\"https:\/\/coinengineer.net\/blog\/#\/schema\/person\/286f3a00b45c1661961e40ff0a1c7546\"},\"description\":\"The Algorand Foundation's latest ad takes aim at Bitcoin, Ethereum, and Solana for being slow, expensive, or unreliable. Reactions from the crypto community are mixed.\",\"breadcrumb\":{\"@id\":\"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/#primaryimage\",\"url\":\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2024\/05\/Algorand-foundation.webp\",\"contentUrl\":\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2024\/05\/Algorand-foundation.webp\",\"width\":1000,\"height\":563,\"caption\":\"Algorand-foundation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/coinengineer.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Algorand Foundation Takes Bold Swipe at Rival Crypto Networks in New Ad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/coinengineer.net\/blog\/#website\",\"url\":\"https:\/\/coinengineer.net\/blog\/\",\"name\":\"Coin Engineer\",\"description\":\"Btc, Coins, Pre-Sale, DeFi, NFT\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/coinengineer.net\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/coinengineer.net\/blog\/#\/schema\/person\/286f3a00b45c1661961e40ff0a1c7546\",\"name\":\"Tanju Akb\u0131y\u0131k\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/coinengineer.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a027c5acae1ab2c3649244f87d705ac7ee359dd7e3222b84cb1d32ba3a8d2e18?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a027c5acae1ab2c3649244f87d705ac7ee359dd7e3222b84cb1d32ba3a8d2e18?s=96&d=mm&r=g\",\"caption\":\"Tanju Akb\u0131y\u0131k\"},\"url\":\"https:\/\/coinengineer.net\/blog\/author\/cetanju\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Algorand Foundation Takes Bold Swipe at Rival Crypto Networks in New Ad - Coin Engineer","description":"The Algorand Foundation's latest ad takes aim at Bitcoin, Ethereum, and Solana for being slow, expensive, or unreliable. Reactions from the crypto community are mixed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/","og_locale":"en_US","og_type":"article","og_title":"Algorand Foundation Takes Bold Swipe at Rival Crypto Networks in New Ad - Coin Engineer","og_description":"The Algorand Foundation's latest ad takes aim at Bitcoin, Ethereum, and Solana for being slow, expensive, or unreliable. Reactions from the crypto community are mixed.","og_url":"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/","og_site_name":"Coin Engineer","article_published_time":"2024-05-24T11:00:45+00:00","article_modified_time":"2024-05-24T08:05:53+00:00","og_image":[{"width":1000,"height":563,"url":"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2024\/05\/Algorand-foundation.webp","type":"image\/webp"}],"author":"Tanju Akb\u0131y\u0131k","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanju Akb\u0131y\u0131k","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/","url":"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/","name":"Algorand Foundation Takes Bold Swipe at Rival Crypto Networks in New Ad - Coin Engineer","isPartOf":{"@id":"https:\/\/coinengineer.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/#primaryimage"},"image":{"@id":"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/#primaryimage"},"thumbnailUrl":"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2024\/05\/Algorand-foundation.webp","datePublished":"2024-05-24T11:00:45+00:00","dateModified":"2024-05-24T08:05:53+00:00","author":{"@id":"https:\/\/coinengineer.net\/blog\/#\/schema\/person\/286f3a00b45c1661961e40ff0a1c7546"},"description":"The Algorand Foundation's latest ad takes aim at Bitcoin, Ethereum, and Solana for being slow, expensive, or unreliable. Reactions from the crypto community are mixed.","breadcrumb":{"@id":"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/#primaryimage","url":"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2024\/05\/Algorand-foundation.webp","contentUrl":"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2024\/05\/Algorand-foundation.webp","width":1000,"height":563,"caption":"Algorand-foundation"},{"@type":"BreadcrumbList","@id":"https:\/\/coinengineer.net\/blog\/algorand-foundation-takes-bold-swipe-at-rival-crypto-networks-in-new-ad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/coinengineer.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Algorand Foundation Takes Bold Swipe at Rival Crypto Networks in New Ad"}]},{"@type":"WebSite","@id":"https:\/\/coinengineer.net\/blog\/#website","url":"https:\/\/coinengineer.net\/blog\/","name":"Coin Engineer","description":"Btc, Coins, Pre-Sale, DeFi, NFT","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/coinengineer.net\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/coinengineer.net\/blog\/#\/schema\/person\/286f3a00b45c1661961e40ff0a1c7546","name":"Tanju Akb\u0131y\u0131k","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/coinengineer.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a027c5acae1ab2c3649244f87d705ac7ee359dd7e3222b84cb1d32ba3a8d2e18?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a027c5acae1ab2c3649244f87d705ac7ee359dd7e3222b84cb1d32ba3a8d2e18?s=96&d=mm&r=g","caption":"Tanju Akb\u0131y\u0131k"},"url":"https:\/\/coinengineer.net\/blog\/author\/cetanju\/"}]}},"_links":{"self":[{"href":"https:\/\/coinengineer.net\/blog\/wp-json\/wp\/v2\/posts\/21186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coinengineer.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coinengineer.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coinengineer.net\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/coinengineer.net\/blog\/wp-json\/wp\/v2\/comments?post=21186"}],"version-history":[{"count":1,"href":"https:\/\/coinengineer.net\/blog\/wp-json\/wp\/v2\/posts\/21186\/revisions"}],"predecessor-version":[{"id":21188,"href":"https:\/\/coinengineer.net\/blog\/wp-json\/wp\/v2\/posts\/21186\/revisions\/21188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coinengineer.net\/blog\/wp-json\/wp\/v2\/media\/21187"}],"wp:attachment":[{"href":"https:\/\/coinengineer.net\/blog\/wp-json\/wp\/v2\/media?parent=21186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coinengineer.net\/blog\/wp-json\/wp\/v2\/categories?post=21186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coinengineer.net\/blog\/wp-json\/wp\/v2\/tags?post=21186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}