{"id":24013,"date":"2024-07-01T09:50:55","date_gmt":"2024-07-01T06:50:55","guid":{"rendered":"https:\/\/coinengineer.io\/?p=24013"},"modified":"2024-07-01T09:50:55","modified_gmt":"2024-07-01T06:50:55","slug":"sony-rebrands-whalefin-to-s-blox-for-crypto-trade","status":"publish","type":"post","link":"https:\/\/coinengineer.net\/blog\/sony-rebrands-whalefin-to-s-blox-for-crypto-trade\/","title":{"rendered":"Sony Rebrands WhaleFin to S.BLOX for Crypto Trade"},"content":{"rendered":"<p>A Monday press release on PR Times indicates that Japan&#8217;s multi-industry conglomerate <strong>Sony<\/strong> is preparing to open a cryptocurrency exchange subsidiary by redesigning local trading site WhaleFin, which it purchased last year.<\/p>\n<p><a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000087.000042886.html\">According to the statement<\/a>, WhaleFin has changed its name to S.BLOX Co., which intends to work with other companies of the <strong>Sony Group<\/strong> to create extra value for its crypto trading services.<\/p>\n<p>The overhaul also includes a revamping of the user interface and a fresh, simpler mobile app, the statement stated. The precise S.BLOX crypto exchange debut date is not known.<\/p>\n<p>Originally bought by the Japanese subsidiary of Singapore&#8217;s Amber Group in 2022, the crypto trading business was first owned by the Japanese crypto exchange DeCurret. A 2022 press release states that Quetta Web Co., a wholly owned subsidiary of <strong>Sony<\/strong>, bought the platform in August 2023.<\/p>\n<p><strong>Sony<\/strong> has been working to increase its Web3 footprint. Last year, Sony Network Communications, a division of the conglomerate, teamed with Japanese blockchain company Startale Labs to create <strong>Sony&#8217;s<\/strong> own public blockchain network.<\/p>\n<p>Though he withheld more specifics, Sota Watanabe, Startale Labs&#8217; founder and CEO, <a href=\"https:\/\/x.com\/WatanabeSota\/status\/1807617202386055355\">disclosed on X<\/a> on Monday that Startale&#8217;s external director will oversee <strong>Sony&#8217;s<\/strong> new crypto exchange.<\/p>\n<p>Last year, the PlayStation manufacturer also registered a patent for more adaptable usage of NFTs as in-game assets under the name &#8220;super-fungible tokens.&#8221;<\/p>\n<p><em class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">You can also freely share your thoughts and comments about the topic in the comment section. Additionally, don\u2019t forget to follow us on our <a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/t.me\/coinengineernews\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\"><strong class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">Telegram,\u00a0<\/strong><\/a><a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/www.youtube.com\/@CoinEngineer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\"><strong class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">YouTube<\/strong><\/a>,\u00a0and\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/twitter.com\/coinengineers\" target=\"_blank\" rel=\"nofollow noopener\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\"><strong class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">Twitter<\/strong><\/a>\u00a0channels for the latest\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" title=\"News\" href=\"https:\/\/coinengineer.net\/blog\/news\/\" data-internallinksmanager029f6b8e52c=\"7\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">news<\/a> and updates.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Monday press release on PR Times indicates that Japan&#8217;s multi-industry conglomerate Sony is preparing to open a cryptocurrency exchange subsidiary by redesigning local trading site WhaleFin, which it purchased last year. According to the statement, WhaleFin has changed its name to S.BLOX Co., which intends to work with other companies of the Sony Group<\/p>\n","protected":false},"author":6,"featured_media":24015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[7103,655,7104],"class_list":["post-24013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-s-blox-co","tag-sony","tag-whalefin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony Rebrands WhaleFin to S.BLOX for Crypto Trade - Coin Engineer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coinengineer.net\/blog\/sony-rebrands-whalefin-to-s-blox-for-crypto-trade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Rebrands WhaleFin to S.BLOX for Crypto Trade - Coin Engineer\" \/>\n<meta property=\"og:description\" content=\"A Monday press release on PR Times indicates that Japan&#8217;s multi-industry conglomerate Sony is preparing to open a cryptocurrency exchange subsidiary by redesigning local trading site WhaleFin, which it purchased last year. According to the statement, WhaleFin has changed its name to S.BLOX Co., which intends to work with other companies of the Sony Group\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coinengineer.net\/blog\/sony-rebrands-whalefin-to-s-blox-for-crypto-trade\/\" \/>\n<meta property=\"og:site_name\" content=\"Coin Engineer\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-01T06:50:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2024\/07\/sonyden-1-milyar-dolarlik-284_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanju Akb\u0131y\u0131k\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanju Akb\u0131y\u0131k\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/coinengineer.net\/blog\/sony-rebrands-whalefin-to-s-blox-for-crypto-trade\/\",\"url\":\"https:\/\/coinengineer.net\/blog\/sony-rebrands-whalefin-to-s-blox-for-crypto-trade\/\",\"name\":\"Sony Rebrands WhaleFin to S.BLOX for Crypto Trade - 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