{"id":37953,"date":"2025-03-06T18:30:04","date_gmt":"2025-03-06T15:30:04","guid":{"rendered":"https:\/\/coinengineer.net\/blog\/?p=37953"},"modified":"2025-03-06T16:19:21","modified_gmt":"2025-03-06T13:19:21","slug":"meliuz-adopts-bitcoin-treasury-strategy-entering-the-crypto-market","status":"publish","type":"post","link":"https:\/\/coinengineer.net\/blog\/meliuz-adopts-bitcoin-treasury-strategy-entering-the-crypto-market\/","title":{"rendered":"Meliuz Adopts Bitcoin Treasury Strategy, Entering the Crypto Market"},"content":{"rendered":"<p><a href=\"https:\/\/coinengineer.net\/blog\/solana-co-founder-expresses-skepticism-towards-trumps-crypto-reserve\/\"><strong>Brazilian fintech unicorn Meliuz<\/strong><\/a> has made a <strong>multimillion-dollar Bitcoin purchase<\/strong> to create long-term value.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coinengineer.net\/blog\/meliuz-adopts-bitcoin-treasury-strategy-entering-the-crypto-market\/#Meliuz_Begins_Purchasing_Bitcoin_as_Part_of_Treasury_Strategy\" title=\"Meliuz Begins Purchasing Bitcoin as Part of Treasury Strategy\">Meliuz Begins Purchasing Bitcoin as Part of Treasury Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coinengineer.net\/blog\/meliuz-adopts-bitcoin-treasury-strategy-entering-the-crypto-market\/#Company_Aims_for_Long-Term_Returns_with_Bitcoin_Treasury_Strategy\" title=\"Company Aims for Long-Term Returns with Bitcoin Treasury Strategy\">Company Aims for Long-Term Returns with Bitcoin Treasury Strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"0\" data-end=\"65\"><span class=\"ez-toc-section\" id=\"Meliuz_Begins_Purchasing_Bitcoin_as_Part_of_Treasury_Strategy\"><\/span>Meliuz Begins Purchasing Bitcoin as Part of Treasury Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"67\" data-end=\"300\"><strong>Brazilian fintech unicorn Meliuz<\/strong> announced on March 6 that it has started purchasing <strong>Bitcoin as part of its new treasury management strategy,<\/strong> joining the growing trend of traditional financial companies holding cryptocurrency assets.<\/p>\n<p data-start=\"302\" data-end=\"532\">The company, which provides cashback and financial technology services, revealed its entry into the cryptocurrency market, with its board of directors approving the <strong>accumulation of up to 10% of the company&#8217;s cash in Bitcoin (BTC)<\/strong>.<\/p>\n<h2 data-start=\"534\" data-end=\"603\"><span class=\"ez-toc-section\" id=\"Company_Aims_for_Long-Term_Returns_with_Bitcoin_Treasury_Strategy\"><\/span>Company Aims for Long-Term Returns with Bitcoin Treasury Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"605\" data-end=\"757\"><strong>According to reports, Meliuz<\/strong> made its first Bitcoin purchase, acquiring 45.72 BTC for approximately $4.1 million at an average price of $90,296 per BTC.<\/p>\n<p data-start=\"759\" data-end=\"878\">The report also mentioned that <strong>Meliuz<\/strong> is targeting long-term returns on its assets with this<strong> Bitcoin treasury strategy.<\/strong><\/p>\n<p data-start=\"880\" data-end=\"1090\">The company further announced the creation of a <strong>Bitcoin Strategic Committee,<\/strong> which will be responsible for analyzing and expanding the strategy, as well as overseeing purchase operations and related guidelines.<\/p>\n<p data-start=\"1092\" data-end=\"1279\">Additionally, the board will conduct a detailed analysis on whether to expand the <strong>Bitcoin strategy<\/strong> and consider <strong>adopting Bitcoin<\/strong> as the primary strategic asset for the company\u2019s treasury.<\/p>\n<p data-start=\"1281\" data-end=\"1456\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>Meliuz<\/strong> stated that its management believes the Bitcoin reserve-focused treasury strategy holds significant potential for maximizing value for the company and its shareholders.<\/p>\n<hr \/>\n<p><em>You can also freely share your thoughts and comments about the topic in the comment section. Additionally, don\u2019t forget to follow us on our\u00a0<a href=\"https:\/\/t.me\/coinengineernews\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Telegram,\u00a0<\/strong><\/a><a href=\"https:\/\/www.youtube.com\/@CoinEngineer\" target=\"_blank\" rel=\"nofollow noopener\"><strong>YouTube<\/strong><\/a>,\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/coinengineers\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Twitter<\/strong><\/a>\u00a0channels for the latest\u00a0<a title=\"News\" href=\"https:\/\/coinengineer.net\/blog\/news\/\" data-internallinksmanager029f6b8e52c=\"7\">news<\/a>\u00a0and updates.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brazilian fintech unicorn Meliuz has made a multimillion-dollar Bitcoin purchase to create long-term value. Meliuz Begins Purchasing Bitcoin as Part of Treasury Strategy Brazilian fintech unicorn Meliuz announced on March 6 that it has started purchasing Bitcoin as part of its new treasury management strategy, joining the growing trend of traditional financial companies holding cryptocurrency<\/p>\n","protected":false},"author":29,"featured_media":37958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[12492,9389,12489,12491,11216,12490],"class_list":["post-37953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto-news","tag-bitcoin-strategic-committee","tag-bitcoin-strategy","tag-brazilian-fintech","tag-multimillion-dollar-bitcoin-purchase","tag-treasury-strategy","tag-unicorn-meliuz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meliuz Adopts Bitcoin Treasury Strategy, Entering the Crypto Market - Coin Engineer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coinengineer.net\/blog\/meliuz-adopts-bitcoin-treasury-strategy-entering-the-crypto-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meliuz Adopts Bitcoin Treasury Strategy, Entering the Crypto Market - Coin Engineer\" \/>\n<meta property=\"og:description\" content=\"Brazilian fintech unicorn Meliuz has made a multimillion-dollar Bitcoin purchase to create long-term value. 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