{"id":40142,"date":"2025-04-13T13:00:52","date_gmt":"2025-04-13T10:00:52","guid":{"rendered":"https:\/\/coinengineer.net\/blog\/?p=40142"},"modified":"2025-04-13T12:49:03","modified_gmt":"2025-04-13T09:49:03","slug":"crypto-gaming-and-gambling-ads-have-the-highest-cost-per-wallet-report-finds","status":"publish","type":"post","link":"https:\/\/coinengineer.net\/blog\/crypto-gaming-and-gambling-ads-have-the-highest-cost-per-wallet-report-finds\/","title":{"rendered":"Crypto Gaming and Gambling Ads Have the Highest Cost Per Wallet, Report Finds"},"content":{"rendered":"<p class=\"\" data-start=\"2507\" data-end=\"2860\">Crypto gaming and gambling campaigns are the <strong data-start=\"2552\" data-end=\"2596\">most expensive user acquisition channels<\/strong> in Web3, according to a new report by marketing firm Addressable. The study, analyzing over <strong data-start=\"2689\" data-end=\"2706\">200 campaigns<\/strong> from <strong data-start=\"2712\" data-end=\"2731\">70+ advertisers<\/strong>, found that these sectors have a median <strong data-start=\"2772\" data-end=\"2797\">cost per wallet (CPW)<\/strong> of <strong data-start=\"2801\" data-end=\"2810\">$8.74<\/strong>, making them the least efficient in the industry.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coinengineer.net\/blog\/crypto-gaming-and-gambling-ads-have-the-highest-cost-per-wallet-report-finds\/#Why_So_Expensive\" title=\"Why So Expensive?\">Why So Expensive?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coinengineer.net\/blog\/crypto-gaming-and-gambling-ads-have-the-highest-cost-per-wallet-report-finds\/#You_Might_Be_Interested_In_Elon_Musk_Talks_About_the_Name_of_a_New_Memecoin\" title=\"You Might Be Interested In: Elon Musk Talks About the Name of a New Memecoin!\">You Might Be Interested In: Elon Musk Talks About the Name of a New Memecoin!<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/coinengineer.net\/blog\/crypto-gaming-and-gambling-ads-have-the-highest-cost-per-wallet-report-finds\/#CeFi_and_DeFi_Perform_Better\" title=\"CeFi and DeFi Perform Better\">CeFi and DeFi Perform Better<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/coinengineer.net\/blog\/crypto-gaming-and-gambling-ads-have-the-highest-cost-per-wallet-report-finds\/#Market_Cycles_and_Regional_Impact\" title=\"Market Cycles and Regional Impact\">Market Cycles and Regional Impact<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"2862\" data-end=\"2883\"><span class=\"ez-toc-section\" id=\"Why_So_Expensive\"><\/span>Why So Expensive?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"2885\" data-end=\"2923\">The report attributes the high CPW to:<\/p>\n<ul>\n<li data-start=\"2926\" data-end=\"2949\">Higher user churn rates<\/li>\n<li data-start=\"2952\" data-end=\"2972\">Speculative behavior<\/li>\n<li data-start=\"2975\" data-end=\"3027\">Saturated competition in gaming and gambling sectors<\/li>\n<\/ul>\n<hr \/>\n<h4 data-start=\"1444\" data-end=\"1471\"><span class=\"ez-toc-section\" id=\"You_Might_Be_Interested_In_Elon_Musk_Talks_About_the_Name_of_a_New_Memecoin\"><\/span><strong><em>You Might Be Interested In: <a href=\"https:\/\/coinengineer.net\/blog\/elon-musk-talks-about-the-name-of-a-new-memecoin\/\">Elon Musk Talks About the Name of a New Memecoin!<\/a><\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<hr \/>\n<h2 data-start=\"3029\" data-end=\"3061\"><span class=\"ez-toc-section\" id=\"CeFi_and_DeFi_Perform_Better\"><\/span>CeFi and DeFi Perform Better<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"3063\" data-end=\"3168\">In contrast, centralized and decentralized finance (CeFi\/DeFi) campaigns proved much more cost-effective:<\/p>\n<ul>\n<li data-start=\"3171\" data-end=\"3192\">Median CPW: <strong data-start=\"3183\" data-end=\"3192\">$2.79<\/strong><\/li>\n<li data-start=\"3195\" data-end=\"3230\">Lower quartile: as low as <strong data-start=\"3221\" data-end=\"3230\">$0.10<\/strong><\/li>\n<\/ul>\n<h2 data-start=\"1110\" data-end=\"1149\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-153346 size-full\" src=\"https:\/\/coinmuhendisi.com\/blog\/wp-content\/uploads\/2025\/04\/kripto-1.png\" alt=\"kripto\" width=\"891\" height=\"557\" \/><\/h2>\n<h2 data-start=\"3232\" data-end=\"3269\"><span class=\"ez-toc-section\" id=\"Market_Cycles_and_Regional_Impact\"><\/span>Market Cycles and Regional Impact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"3271\" data-end=\"3366\">In bull markets, wallet acquisition costs are low across premium markets. But during downturns:<\/p>\n<ul>\n<li data-start=\"3369\" data-end=\"3401\">CPW in the <strong data-start=\"3380\" data-end=\"3401\">U.S. increased 4x<\/strong><\/li>\n<li data-start=\"3404\" data-end=\"3440\">In <strong data-start=\"3407\" data-end=\"3440\">Western Europe, it soared 27x<\/strong><\/li>\n<\/ul>\n<p class=\"\" data-start=\"3442\" data-end=\"3593\">Emerging markets like Latin America and Eastern Europe offer low CPW in favorable conditions but face severe volatility when market sentiment declines.<\/p>\n<p class=\"\" data-start=\"3595\" data-end=\"3840\">The study highlights the need for better user acquisition strategies, especially if Web3 gaming is to become sustainable. Axie Infinity\u2019s co-founder Jeff Zirlin recommends leveraging high CPW phases for product experimentation and consolidation.<\/p>\n<hr \/>\n<p data-start=\"3595\" data-end=\"3840\"><em>You can also freely share your thoughts and comments about the topic in the comment section. Additionally, don\u2019t forget to follow us on our\u00a0<a href=\"https:\/\/t.me\/coinengineernews\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Telegram,\u00a0<\/strong><\/a><a href=\"https:\/\/www.youtube.com\/@CoinEngineer\" target=\"_blank\" rel=\"nofollow noopener\"><strong>YouTube<\/strong><\/a>,\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/coinengineers\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Twitter<\/strong><\/a>\u00a0channels for the latest\u00a0<a title=\"News\" href=\"https:\/\/coinengineer.net\/blog\/news\/\" data-internallinksmanager029f6b8e52c=\"7\">news<\/a>\u00a0and updates.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crypto gaming and gambling campaigns are the most expensive user acquisition channels in Web3, according to a new report by marketing firm Addressable. The study, analyzing over 200 campaigns from 70+ advertisers, found that these sectors have a median cost per wallet (CPW) of $8.74, making them the least efficient in the industry. Why So<\/p>\n","protected":false},"author":28,"featured_media":30780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,657,2],"tags":[14257,6059,14255,14259,14252,14254,14258,93,14253,14256],"class_list":["post-40142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto-news","category-en","category-news","tag-addressable-report","tag-cefi","tag-cost-per-wallet","tag-cpw-analysis","tag-crypto-ads","tag-crypto-gambling","tag-crypto-marketing-trends","tag-defi","tag-gaming-marketing","tag-web3-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crypto Gaming and Gambling Ads Have the Highest Cost Per Wallet, Report Finds - Coin Engineer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coinengineer.net\/blog\/crypto-gaming-and-gambling-ads-have-the-highest-cost-per-wallet-report-finds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crypto Gaming and Gambling Ads Have the Highest Cost Per Wallet, Report Finds - Coin Engineer\" \/>\n<meta property=\"og:description\" content=\"Crypto gaming and gambling campaigns are the most expensive user acquisition channels in Web3, according to a new report by marketing firm Addressable. 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