{"id":40189,"date":"2025-04-14T16:30:57","date_gmt":"2025-04-14T13:30:57","guid":{"rendered":"https:\/\/coinengineer.net\/blog\/?p=40189"},"modified":"2025-04-14T13:37:44","modified_gmt":"2025-04-14T10:37:44","slug":"google-changes-crypto-advertising-policy-in-europe","status":"publish","type":"post","link":"https:\/\/coinengineer.net\/blog\/google-changes-crypto-advertising-policy-in-europe\/","title":{"rendered":"Google Changes Crypto Advertising Policy in Europe!"},"content":{"rendered":"<p class=\"\" data-start=\"3663\" data-end=\"3861\"><strong data-start=\"3663\" data-end=\"3673\">Google<\/strong> will begin enforcing stricter <strong data-start=\"3704\" data-end=\"3735\">crypto advertising policies<\/strong> in Europe, requiring exchanges and wallets to be licensed under the <strong data-start=\"3804\" data-end=\"3812\">MiCA<\/strong> or <strong data-start=\"3816\" data-end=\"3824\">CASP<\/strong> frameworks as of <strong data-start=\"3842\" data-end=\"3860\">April 23, 2025<\/strong>.<\/p>\n<p class=\"\" data-start=\"3863\" data-end=\"4000\">Advertisers must also comply with <strong data-start=\"3897\" data-end=\"3934\">national-level legal requirements<\/strong> and be <strong data-start=\"3942\" data-end=\"3965\">certified by Google<\/strong>, according to the March 24 update.<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coinengineer.net\/blog\/google-changes-crypto-advertising-policy-in-europe\/#You_Might_Be_Interested_In_Elon_Musk_Talks_About_the_Name_of_a_New_Memecoin\" title=\"You Might Be Interested In: Elon Musk Talks About the Name of a New Memecoin!\">You Might Be Interested In: Elon Musk Talks About the Name of a New Memecoin!<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coinengineer.net\/blog\/google-changes-crypto-advertising-policy-in-europe\/#A_New_Era_for_Crypto_Advertising_in_Europe\" title=\"A New Era for Crypto Advertising in Europe!\">A New Era for Crypto Advertising in Europe!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/coinengineer.net\/blog\/google-changes-crypto-advertising-policy-in-europe\/#Critics_Question_Googles_Intentions\" title=\"Critics Question Google\u2019s Intentions\">Critics Question Google\u2019s Intentions<\/a><\/li><\/ul><\/nav><\/div>\n<h4 data-start=\"1444\" data-end=\"1471\"><span class=\"ez-toc-section\" id=\"You_Might_Be_Interested_In_Elon_Musk_Talks_About_the_Name_of_a_New_Memecoin\"><\/span><strong><em>You Might Be Interested In: <a href=\"https:\/\/coinengineer.net\/blog\/elon-musk-talks-about-the-name-of-a-new-memecoin\/\">Elon Musk Talks About the Name of a New Memecoin!<\/a><\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<hr \/>\n<p class=\"\" data-start=\"4002\" data-end=\"4191\">The change applies to most EU nations and aligns with the EU\u2019s <strong data-start=\"4065\" data-end=\"4084\">MiCA regulation<\/strong> \u2014 the bloc\u2019s first comprehensive regulatory framework for <strong data-start=\"4143\" data-end=\"4161\">digital assets<\/strong>, introduced in December 2024.<\/p>\n<h2 data-start=\"4198\" data-end=\"4244\"><span class=\"ez-toc-section\" id=\"A_New_Era_for_Crypto_Advertising_in_Europe\"><\/span>A New Era for Crypto Advertising in Europe!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"4246\" data-end=\"4432\">This policy aims to <strong data-start=\"4266\" data-end=\"4299\">filter out unregulated actors<\/strong>, enhancing <strong data-start=\"4311\" data-end=\"4334\">investor protection<\/strong>, but also raises concerns about <strong data-start=\"4367\" data-end=\"4387\">compliance costs<\/strong> and accessibility for <strong data-start=\"4410\" data-end=\"4431\">smaller exchanges<\/strong>.<\/p>\n<p class=\"\" data-start=\"4434\" data-end=\"4540\">Legal experts like <strong data-start=\"4453\" data-end=\"4472\">Bitget\u2019s Hon Ng<\/strong> believe the move could both strengthen trust and hinder innovation:<\/p>\n<p class=\"\" data-start=\"4434\" data-end=\"4540\"><em><span style=\"font-size: 14.4px;\">\u201cThese are net positives for the market, but they must be applied flexibly to avoid suffocating competition.\u201d<\/span><\/em><\/p>\n<p data-start=\"4434\" data-end=\"4540\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-153401 size-full\" src=\"https:\/\/coinmuhendisi.com\/blog\/wp-content\/uploads\/2025\/04\/google.jpeg\" alt=\"google\" width=\"1280\" height=\"719\" \/><\/p>\n<h2 data-start=\"4660\" data-end=\"4700\"><span class=\"ez-toc-section\" id=\"Critics_Question_Googles_Intentions\"><\/span>Critics Question Google\u2019s Intentions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"4702\" data-end=\"4922\"><strong data-start=\"4702\" data-end=\"4718\">Mattan Erder<\/strong> of Orbs argues the change primarily protects <strong data-start=\"4764\" data-end=\"4792\">Google\u2019s legal liability<\/strong>, not investors. He warns that MiCA or CASP compliance could be \u201cburdensome and expensive,\u201d leaving smaller crypto players behind.<\/p>\n<hr \/>\n<p data-start=\"4702\" data-end=\"4922\"><em>You can also freely share your thoughts and comments about the topic in the comment section. Additionally, don\u2019t forget to follow us on our\u00a0<a href=\"https:\/\/t.me\/coinengineernews\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Telegram,\u00a0<\/strong><\/a><a href=\"https:\/\/www.youtube.com\/@CoinEngineer\" target=\"_blank\" rel=\"nofollow noopener\"><strong>YouTube<\/strong><\/a>,\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/coinengineers\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Twitter<\/strong><\/a>\u00a0channels for the latest\u00a0<a title=\"News\" href=\"https:\/\/coinengineer.net\/blog\/news\/\" data-internallinksmanager029f6b8e52c=\"7\">news<\/a>\u00a0and updates.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google will begin enforcing stricter crypto advertising policies in Europe, requiring exchanges and wallets to be licensed under the MiCA or CASP frameworks as of April 23, 2025. Advertisers must also comply with national-level legal requirements and be certified by Google, according to the March 24 update. You Might Be Interested In: Elon Musk Talks<\/p>\n","protected":false},"author":28,"featured_media":39112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,657,2],"tags":[14316,14314,14313,11405,1561,2267,5760,14312,679,14311,14317,6866,2814,14318,14315],"class_list":["post-40189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto-news","category-en","category-news","tag-advertising-restrictions","tag-aml-compliance","tag-casp","tag-crypto-advertising","tag-crypto-exchange","tag-crypto-wallet","tag-digital-assets","tag-europe-crypto-regulation","tag-google","tag-google-ad-policy","tag-google-crypto-update","tag-investor-protection","tag-mica","tag-stablecoin-rules","tag-startup-barriers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Changes Crypto Advertising Policy in Europe! - Coin Engineer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coinengineer.net\/blog\/google-changes-crypto-advertising-policy-in-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Changes Crypto Advertising Policy in Europe! - Coin Engineer\" \/>\n<meta property=\"og:description\" content=\"Google will begin enforcing stricter crypto advertising policies in Europe, requiring exchanges and wallets to be licensed under the MiCA or CASP frameworks as of April 23, 2025. Advertisers must also comply with national-level legal requirements and be certified by Google, according to the March 24 update. 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