{"id":42512,"date":"2025-05-16T13:30:16","date_gmt":"2025-05-16T10:30:16","guid":{"rendered":"https:\/\/coinengineer.net\/blog\/?p=42512"},"modified":"2025-05-16T12:36:29","modified_gmt":"2025-05-16T09:36:29","slug":"meliuz-adopts-bitcoin-treasury-asset-2025","status":"publish","type":"post","link":"https:\/\/coinengineer.net\/blog\/meliuz-adopts-bitcoin-treasury-asset-2025\/","title":{"rendered":"Bitcoin Treasury Move: Brazil\u2019s Fintech Buys 320 BTC!"},"content":{"rendered":"<p><span data-contrast=\"auto\"><strong>Brazilian fintech giant M\u00e9liuz<\/strong> officially adopted <strong>Bitcoin (BTC)<\/strong> as a treasury asset with the approval of the vast majority of its shareholders at an extraordinary general meeting held on May 15, 2025. With this decision, the company became the <strong>first publicly traded entity in Latin America<\/strong> to place BTC at the core of its business strategy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coinengineer.net\/blog\/meliuz-adopts-bitcoin-treasury-asset-2025\/#Treasury_Strategy_Formalized\" title=\"Treasury Strategy Formalized\u00a0\">Treasury Strategy Formalized\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coinengineer.net\/blog\/meliuz-adopts-bitcoin-treasury-asset-2025\/#Bitcoin_Positioned_as_a_Value-Enhancing_Tool\" title=\"Bitcoin Positioned as a Value-Enhancing Tool\u00a0\">Bitcoin Positioned as a Value-Enhancing Tool\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Treasury_Strategy_Formalized\"><\/span><span data-contrast=\"auto\">Treasury Strategy Formalized<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">M\u00e9liuz reported that it purchased<strong> 274.52 BTC<\/strong> at an average cost of<strong> $103,604<\/strong>. With this move, the company\u2019s total holdings reached <strong>320.25 BTC<\/strong>. The initial purchase of <strong>45.73 BTC<\/strong> in March is also included in this total. The company\u2019s BTC assets are currently valued at over $33 million. Brazil is among the leading countries in <strong>Latin America for cryptocurrency<\/strong> adoption. M\u00e9liuz\u2019s step further matures the country\u2019s cryptocurrency ecosystem. Operating in payment systems and digital finance, the company sets an example for other firms by holding <strong>Bitcoin<\/strong> as a treasury asset.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>M\u00e9liuz clearly articulated its mission within the scope of this strategic transformation:<\/strong><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">\u201cThe core mission of a Bitcoin Treasury Company is to accumulate BTC in a value-added manner for shareholders by utilizing cash generation, corporate structures, and capital market mechanisms, while increasing exposure to the asset over time.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Bitcoin_Positioned_as_a_Value-Enhancing_Tool\"><\/span><span data-contrast=\"auto\">Bitcoin Positioned as a Value-Enhancing Tool<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">While traditional companies typically allocate a portion of their cash reserves to <a href=\"https:\/\/coinengineer.net\/blog\/bitcoin-price-prediction-blackrock-major-btc-buy\/\">Bitcoin<\/a> to hedge against inflation, M\u00e9liuz adopted a different strategy. The company views BTC not only as a hedge but as a direct source of value creation:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">\u201cInstead of allocating a portion of its cash to BTC as a hedge against inflation or currency devaluation, the company has repositioned its strategy to maximize the amount of Bitcoin per share.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/blockquote>\n<p><strong>Chairman of the Board Israel Salmen commented on the development:\u00a0<\/strong><\/p>\n<blockquote><p><span data-contrast=\"auto\">\u201cThis is a historic day for our company. We are now the first Bitcoin Treasury Company listed in Brazil.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Historic day! Our shareholders have approved, by a wide majority, the transformation of M\u00e9liuz into the first Bitcoin Treasury Company listed in Brazil.<\/p>\n<p>And today, we took another step forward:<br \/>Acquired 274.52 BTC for US$ 28.4M<br \/>Average price: US$ 103,604<br \/>Achieving a BTC Yield of\u2026 <a href=\"https:\/\/t.co\/y12JlKwW6N\">pic.twitter.com\/y12JlKwW6N<\/a><\/p>\n<p>&mdash; Israel Salmen (@IsraelSalmen) <a href=\"https:\/\/twitter.com\/IsraelSalmen\/status\/1923134780214034680?ref_src=twsrc%5Etfw\">May 15, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span data-contrast=\"auto\"><strong>M\u00e9liuz CEO <a href=\"https:\/\/x.com\/IsraelSalmen\">Israel Salmen<\/a><\/strong> described the decision as \u201ca historic day.\u201d This step is not just a measure against inflation but also aims to increase the amount of Bitcoin per share.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Additionally, <strong>Bahrain-based Al Abraaj Restaurants Group<\/strong> became the first publicly traded company in the <strong>Middle East<\/strong> to adopt BTC as a treasury asset. The company initially purchased <strong>5 BTC<\/strong> and announced plans to increase this amount as part of a long-term digital transformation strategy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\"> <em class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">You can also freely share your thoughts and comments about the topic in the comment section. 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With this decision, the company became the first publicly traded entity in Latin America to place BTC at the core of its business<\/p>\n","protected":false},"author":36,"featured_media":42513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,2],"tags":[15933,61,192,1736,58,9482,4522,12234,14491,14492],"class_list":["post-42512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto-news","category-news","tag-al-abraaj","tag-bitcoin","tag-blockchain","tag-brazil","tag-cryptocurrency","tag-digital-finance","tag-fintech","tag-latin-america","tag-meliuz","tag-treasury-asset"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bitcoin Treasury Move: Brazil\u2019s Fintech Buys 320 BTC! - Coin Engineer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coinengineer.net\/blog\/meliuz-adopts-bitcoin-treasury-asset-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bitcoin Treasury Move: Brazil\u2019s Fintech Buys 320 BTC! - Coin Engineer\" \/>\n<meta property=\"og:description\" content=\"Brazilian fintech giant M\u00e9liuz officially adopted Bitcoin (BTC) as a treasury asset with the approval of the vast majority of its shareholders at an extraordinary general meeting held on May 15, 2025. 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