{"id":49350,"date":"2025-08-28T21:36:57","date_gmt":"2025-08-28T18:36:57","guid":{"rendered":"https:\/\/coinengineer.net\/blog\/?p=49350"},"modified":"2025-08-28T21:36:57","modified_gmt":"2025-08-28T18:36:57","slug":"what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform","status":"publish","type":"post","link":"https:\/\/coinengineer.net\/blog\/what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform\/","title":{"rendered":"What is Cheelee (CHEEL)? Web3 SocialFi and GameFi Platform"},"content":{"rendered":"<p><span data-contrast=\"auto\"><strong>Cheelee<\/strong> is a blockchain-based <strong>SocialFi<\/strong> and <strong>GameFi<\/strong> platform focused on short videos. Launched in 2023 by NUTSon on the BNB Smart Chain, Cheelee implements the \u201cAttention Economy\u201d model by enabling social media users to earn revenue from content consumption.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Although it offers a feed similar to YouTube Shorts or TikTok, Cheelee differentiates itself by rewarding viewers with CHEEL and LEE tokens. This gamified and monetized social media experience creates a Web3 ecosystem that appeals to millions of users.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49352 \" src=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/Cheelee-CHEEL-logo-1024x278.png\" alt=\"\" width=\"773\" height=\"210\" srcset=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/Cheelee-CHEEL-logo-1024x278.png 1024w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/Cheelee-CHEEL-logo-300x82.png 300w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/Cheelee-CHEEL-logo-768x209.png 768w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/Cheelee-CHEEL-logo.png 1207w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coinengineer.net\/blog\/what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform\/#Team_and_Founders\" title=\"Team and Founders\u00a0\">Team and Founders\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coinengineer.net\/blog\/what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform\/#Investors_and_Partnerships\" title=\"Investors and Partnerships\u00a0\">Investors and Partnerships\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/coinengineer.net\/blog\/what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform\/#Project_Vision\" title=\"Project Vision\u00a0\">Project Vision\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/coinengineer.net\/blog\/what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform\/#How_It_Works\" title=\"How It Works\u00a0\">How It Works\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/coinengineer.net\/blog\/what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform\/#Revenue_Sources\" title=\"Revenue Sources\u00a0\">Revenue Sources\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/coinengineer.net\/blog\/what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform\/#Governance\" title=\"Governance\u00a0\">Governance\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/coinengineer.net\/blog\/what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform\/#Roadmap\" title=\"Roadmap\u00a0\">Roadmap\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/coinengineer.net\/blog\/what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform\/#Token_Utility\" title=\"Token Utility\u00a0\">Token Utility\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/coinengineer.net\/blog\/what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform\/#Tokenomics\" title=\"Tokenomics\u00a0\">Tokenomics\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/coinengineer.net\/blog\/what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform\/#CHEEL_Distribution\" title=\"CHEEL Distribution\u00a0\">CHEEL Distribution\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/coinengineer.net\/blog\/what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform\/#Ecosystem\" title=\"Ecosystem\u00a0\">Ecosystem\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/coinengineer.net\/blog\/what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform\/#Key_Features\" title=\"Key Features\u00a0\">Key Features\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/coinengineer.net\/blog\/what-is-cheelee-cheel-web3-socialfi-and-gamefi-platform\/#Official_Links\" title=\"Official Links\u00a0\">Official Links\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Team_and_Founders\"><\/span><span data-contrast=\"auto\">Team and Founders<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span data-contrast=\"auto\">Cheelee was developed by NUTSon, with an experienced team in blockchain, social media, and product development:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Ruslan Sharov \u2013 Founder &amp; CEO: Blockchain and technology expert, guiding Cheelee\u2019s vision.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Roman Alekseev \u2013 Co-Founder: Venture capitalist with a $500M portfolio and 20+ years of experience.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Yuriy Kardonov \u2013 CPO &amp; Co-Founder: Specialist in product development and user experience.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49353 \" src=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/cheel-team-1024x412.png\" alt=\"\" width=\"786\" height=\"316\" srcset=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/cheel-team-1024x412.png 1024w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/cheel-team-300x121.png 300w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/cheel-team-768x309.png 768w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/cheel-team.png 1306w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Investors_and_Partnerships\"><\/span><span data-contrast=\"auto\">Investors and Partnerships<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Cheelee has a strong investor and partnership network. The founding team has invested in 44 different crypto projects. Despite being in its early stages, Cheelee\u2019s listings on global exchanges and its reach of 15M users highlight its growing ecosystem.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Project_Vision\"><\/span><span data-contrast=\"auto\">Project Vision<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span data-contrast=\"auto\">Cheelee aims to transform the one-sided Web2 ad revenue model into a reward-driven Web3 ecosystem. On the platform:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Users earn LEE tokens based on watch time.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">NFT glasses can increase earnings.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">70% of ad revenue is shared with the community.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">This model turns social media consumers into active participants who can also generate income.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49354 \" src=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/cheel-proje-idea-1024x545.png\" alt=\"\" width=\"752\" height=\"400\" srcset=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/cheel-proje-idea-1024x545.png 1024w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/cheel-proje-idea-300x160.png 300w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/cheel-proje-idea-768x409.png 768w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/cheel-proje-idea.png 1437w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_It_Works\"><\/span><span data-contrast=\"auto\">How It Works<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">The Cheelee app is available on the App Store and Google Play. Users:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">Receive free NFT glasses upon signup.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Earn LEE tokens by watching videos.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Upgrade NFT glasses to boost earnings.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Trade or stake glasses in the marketplace.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49355 \" src=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/nasil-calisir-cheel-1024x387.png\" alt=\"\" width=\"781\" height=\"295\" srcset=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/nasil-calisir-cheel-1024x387.png 1024w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/nasil-calisir-cheel-300x113.png 300w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/nasil-calisir-cheel-768x290.png 768w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/nasil-calisir-cheel-1536x580.png 1536w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/nasil-calisir-cheel.png 1652w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Revenue_Sources\"><\/span><span data-contrast=\"auto\">Revenue Sources<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span data-contrast=\"auto\">Advertisements (40\u201370% redistributed to users)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">NFT sales<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">In-app purchases<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Governance\"><\/span><span data-contrast=\"auto\">Governance<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Governance of the ecosystem is handled through CHEEL token DAO. Holders can:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Vote on platform development<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Propose new features<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Participate in advertising and product-related decisions<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Roadmap\"><\/span><span data-contrast=\"auto\">Roadmap<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">2025<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">NFT Marketplace upgrade<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">LEE withdrawals enabled<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Launch of physical product sales<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">AI-based avatars<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">In-app messenger and live streaming<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">2026\u20132027<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Social casino mechanics<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">AI-powered search and recommendation system<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Broader Web3 integrations<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Long Term<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Strengthening DAO governance<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Wider fiat\u2013crypto integrations<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">AR\/VR &amp; AI-driven social experiences<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Token_Utility\"><\/span><span data-contrast=\"auto\">Token Utility<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><span data-contrast=\"auto\">CHEEL Token<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<ul>\n<li><span data-contrast=\"auto\">DAO governance (voting)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Upgrading NFT glasses<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">In-app ad payments<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Investment &amp; staking<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ol>\n<li><span data-contrast=\"auto\">LEE Token<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<ul>\n<li><span data-contrast=\"auto\">Watch-to-Earn rewards<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">NFT purchase, upgrade &amp; minting<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Content promotion &amp; donations<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Fiat cash-out<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49356 \" src=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/token-kullanim-1024x505.png\" alt=\"\" width=\"740\" height=\"365\" srcset=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/token-kullanim-1024x505.png 1024w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/token-kullanim-300x148.png 300w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/token-kullanim-768x379.png 768w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/token-kullanim.png 1241w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tokenomics\"><\/span><span data-contrast=\"auto\">Tokenomics<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>CHEEL\u00a0<\/strong><\/p>\n<ul>\n<li><span data-contrast=\"auto\"><a href=\"https:\/\/coinmarketcap.com\/currencies\/cheelee\/\">Total Supply<\/a>: 1,000,000,000<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Max Supply: 1,000,000,000 CHEEL<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Circulating Supply: 56.82M CHEEL<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Chain: BNB Smart Chain (BEP20)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Type: Governance Token<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>LEE\u00a0<\/strong><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Total Supply: 7,000,000,000<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Circulating Supply: ~400,000 (as of May 2024)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Type: Utility Token<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"CHEEL_Distribution\"><\/span><span data-contrast=\"auto\">CHEEL Distribution<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span data-contrast=\"auto\">Rewards: 38.1%<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Marketing: 28.6%<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Team: 10%<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Liquidity: 10%<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Reserve Fund: 12.25%<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Advisors: 0.5%<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Community Drop: 0.125%<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Strategic &amp; Private Round: 0.4%<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49357 \" src=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/Cheelee-Token-Unlocks.png\" alt=\"\" width=\"709\" height=\"453\" srcset=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/Cheelee-Token-Unlocks.png 1015w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/Cheelee-Token-Unlocks-300x192.png 300w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/Cheelee-Token-Unlocks-768x491.png 768w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ecosystem\"><\/span><span data-contrast=\"auto\">Ecosystem<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">The Cheelee ecosystem combines social media + GameFi + NFT + DeFi. Users earn from watching content while NFT glasses amplify their rewards.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Components include:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">NFT Marketplace (trade, stake)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Mobile App (iOS &amp; Android)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">DAO governance<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Stability Fund (70% of ad revenue ensures token stability)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49358 \" src=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/ekosistem-1-1024x494.png\" alt=\"\" width=\"805\" height=\"388\" srcset=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/ekosistem-1-1024x494.png 1024w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/ekosistem-1-300x145.png 300w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/ekosistem-1-768x370.png 768w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/08\/ekosistem-1.png 1240w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Features\"><\/span><span data-contrast=\"auto\">Key Features<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span data-contrast=\"auto\">Watch-to-Earn reward system<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Majority of ad revenue shared with users<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><a href=\"https:\/\/coinengineer.net\/blog\/category\/project-review\/nft-projects\/\">NFT<\/a>-based income boost<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Fiat withdrawals and crypto payouts<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Anti-bot &amp; anti-farm security system<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Gradual token release &amp; buyback mechanism<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Over 15M users across 20+ countries<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Official_Links\"><\/span><span data-contrast=\"auto\">Official Links<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/cheelee.us\/\">Website<\/a><\/li>\n<li><a href=\"https:\/\/x.com\/Cheelee_Tweet\">Twitter<\/a><\/li>\n<li><a href=\"https:\/\/t.me\/CheeleeCommunity_EN\">Telegram<\/a><\/li>\n<li><a href=\"https:\/\/discord.gg\/cheeleeone\">Discord<\/a><\/li>\n<\/ul>\n<p><script src=\"https:\/\/files.coinmarketcap.com\/static\/widget\/currency.js\" type=\"text\/javascript\"><\/script><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>You can also freely share your thoughts and comments about the topic in the comment section. Additionally, don\u2019t forget to follow us on our\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/t.me\/coinengineernews\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\"><strong class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">Telegram,\u00a0<\/strong><\/a><a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/www.youtube.com\/@CoinEngineer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\"><strong class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">YouTube<\/strong><\/a>,\u00a0and\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/twitter.com\/coinengineers\" target=\"_blank\" rel=\"nofollow noopener\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\"><strong class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">Twitter<\/strong><\/a>\u00a0channels for\u00a0the latest\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" title=\"News\" href=\"https:\/\/coinengineer.net\/blog\/news\/\" data-internallinksmanager029f6b8e52c=\"7\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">news<\/a>\u00a0and updates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cheelee is a blockchain-based SocialFi and GameFi platform focused on short videos. Launched in 2023 by NUTSon on the BNB Smart Chain, Cheelee implements the \u201cAttention Economy\u201d model by enabling social media users to earn revenue from content consumption.\u00a0 Although it offers a feed similar to YouTube Shorts or TikTok, Cheelee differentiates itself by rewarding<\/p>\n","protected":false},"author":36,"featured_media":49351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,5],"tags":[22933,22928,22935,22930,22934,22932,22929,22931,22936],"class_list":["post-49350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altcoin-projects","category-project-review","tag-cheel-token","tag-cheelee-project","tag-crypto-short-video","tag-gamefi-social-media","tag-lee-token","tag-nft-glasses","tag-socialfi-platform","tag-watch-to-earn","tag-web3-social-app"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Cheelee (CHEEL)? 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