{"id":50893,"date":"2025-09-12T11:30:48","date_gmt":"2025-09-12T08:30:48","guid":{"rendered":"https:\/\/coinengineer.net\/blog\/?p=50893"},"modified":"2025-09-12T10:42:48","modified_gmt":"2025-09-12T07:42:48","slug":"upbit-bithumb-token-listings-crypto","status":"publish","type":"post","link":"https:\/\/coinengineer.net\/blog\/upbit-bithumb-token-listings-crypto\/","title":{"rendered":"Why Is Upbit Listing New Tokens Almost Every Day?"},"content":{"rendered":"<p><span data-contrast=\"auto\">Competition in the crypto market is intensifying. South Korea\u2019s largest exchanges,<strong> Upbit<\/strong> and <strong>Bithumb<\/strong>, are aggressively listing tokens to increase their market share. This rapid pace, however, raises new concerns for investor protection.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coinengineer.net\/blog\/upbit-bithumb-token-listings-crypto\/#Upbit_Accelerates_Token_Listings\" title=\"Upbit Accelerates Token Listings\u00a0\">Upbit Accelerates Token Listings\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coinengineer.net\/blog\/upbit-bithumb-token-listings-crypto\/#Bithumb_Rapidly_Increases_Market_Share\" title=\"Bithumb Rapidly Increases Market Share\u00a0\">Bithumb Rapidly Increases Market Share\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/coinengineer.net\/blog\/upbit-bithumb-token-listings-crypto\/#Record_Trading_Volumes_in_the_Crypto_Market\" title=\"Record Trading Volumes in the Crypto Market\u00a0\">Record Trading Volumes in the Crypto Market\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/coinengineer.net\/blog\/upbit-bithumb-token-listings-crypto\/#Listing_Race_Poses_Investor_Protection_Risks\" title=\"Listing Race Poses Investor Protection Risks\u00a0\">Listing Race Poses Investor Protection Risks\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/coinengineer.net\/blog\/upbit-bithumb-token-listings-crypto\/#Regulations_and_the_Future_of_Competition\" title=\"Regulations and the Future of Competition\u00a0\">Regulations and the Future of Competition\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Upbit_Accelerates_Token_Listings\"><\/span><span data-contrast=\"auto\">Upbit Accelerates Token Listings<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">In September, Upbit added nearly a new coin every day. Within just 11 days, it listed seven tokens including Linea (LINEA), Pump.Fun (PUMP), Holoworld AI (HOLO), OpenLedger (OPEN), Worldcoin (WLD), Flock.io (FLOCK), and RedStone (RED). This number exceeded all listings in August.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Previously conservative, Upbit changed its strategy after Bithumb increased its market share. Analysts say this move aims to maintain market dominance.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bithumb_Rapidly_Increases_Market_Share\"><\/span><span data-contrast=\"auto\">Bithumb Rapidly Increases Market Share<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Rival <a href=\"https:\/\/coinengineer.net\/blog\/?s=upbit\"><strong>exchange<\/strong><\/a> Bithumb pushed its market share to 46% with aggressive moves. For example, Worldcoin (WLD), previously traded only on Bithumb, doubled in value within a week. Upbit responded by listing the token within just two hours.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Bithumb briefly led the market in late 2023 with a zero-commission campaign. This time, it achieved significant gains without special promotions, challenging Upbit.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Record_Trading_Volumes_in_the_Crypto_Market\"><\/span><span data-contrast=\"auto\">Record Trading Volumes in the Crypto Market<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">In August, the crypto market remained mostly flat, with prices ending the month near their starting levels. Analysts note that Robinhood\u2019s trading volume was affected by the summer holiday season and seasonality.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, trading volumes are expected to rise again in the second half of the year due to growing institutional interest, crypto ETFs, and corporate treasury investments. Robinhood\u2019s inclusion in the S&amp;P 500 increased its visibility in institutional markets, while the launch of its EU-focused Layer 2 blockchain and triple-leverage perpetual futures, routed through Bitstamp, plays a central role in the platform\u2019s new product strategy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From January to August 2025, South Korean exchanges recorded impressive daily average trading volumes:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Upbit: $3.2B<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Bithumb: $1.2B<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Total: $4.4B<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">This nearly doubled the previous year\u2019s $2.2B, attracting both institutional and retail traders.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Listing_Race_Poses_Investor_Protection_Risks\"><\/span><span data-contrast=\"auto\">Listing Race Poses Investor Protection Risks<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">The intense listing competition carries risks. Experts warn that rapidly approved tokens may reach the market without proper vetting, weakening investor protection.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">In H2 2025, major South Korean exchanges delisted 25 tokens.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Upbit delisted 10 in 2023, 3 in 2024, and 11 in the first eight months of 2025.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Bithumb delisted 26, 19, and 20 tokens during the same periods, averaging 20 per year.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">These figures highlight not only rapid listings but also high delisting rates.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Regulations_and_the_Future_of_Competition\"><\/span><span data-contrast=\"auto\">Regulations and the Future of Competition<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">South Korea\u2019s crypto market is limited to spot trading, as derivatives and other products are banned. This makes trading volume the primary competition tool.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Experts say stricter regulations ironically fuel the listing race and threaten market safety.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\"> You can also freely share your thoughts and comments about the topic in the comment section. Additionally, don\u2019t forget to follow us on our\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/t.me\/coinengineernews\" target=\"_blank\" rel=\"nofollow noopener\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\"><strong class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">Telegram,\u00a0<\/strong><\/a><a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/www.youtube.com\/@CoinEngineer\" target=\"_blank\" rel=\"nofollow noopener\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\"><strong class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">YouTube<\/strong><\/a>,\u00a0and\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/twitter.com\/coinengineers\" target=\"_blank\" rel=\"nofollow noopener\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\"><strong class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">Twitter<\/strong><\/a>\u00a0channels for the latest\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" title=\"News\" href=\"https:\/\/coinengineer.net\/blog\/news\/\" data-internallinksmanager029f6b8e52c=\"7\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">news<\/a>\u00a0and updates.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Competition in the crypto market is intensifying. South Korea\u2019s largest exchanges, Upbit and Bithumb, are aggressively listing tokens to increase their market share. This rapid pace, however, raises new concerns for investor protection.\u00a0 Upbit Accelerates Token Listings\u00a0 In September, Upbit added nearly a new coin every day. Within just 11 days, it listed seven tokens<\/p>\n","protected":false},"author":36,"featured_media":50534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,2],"tags":[3250,192,7137,840,58,6866,23716,23715,3711,1438],"class_list":["post-50893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exchange-news","category-news","tag-bithumb","tag-blockchain","tag-crypto-exchanges","tag-crypto-market","tag-cryptocurrency","tag-investor-protection","tag-market-competition","tag-token-listings","tag-trading-volume","tag-upbit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Is Upbit Listing New Tokens Almost Every Day? - Coin Engineer<\/title>\n<meta name=\"description\" content=\"Upbit and Bithumb speed up token listings in South Korea, raising market competition and investor protection concerns in crypto trading.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coinengineer.net\/blog\/upbit-bithumb-token-listings-crypto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Is Upbit Listing New Tokens Almost Every Day? 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