{"id":52873,"date":"2025-10-01T10:57:58","date_gmt":"2025-10-01T07:57:58","guid":{"rendered":"https:\/\/coinengineer.net\/blog\/?p=52873"},"modified":"2025-10-01T10:57:58","modified_gmt":"2025-10-01T07:57:58","slug":"this-altcoin-officially-announces-its-rebranding-plans","status":"publish","type":"post","link":"https:\/\/coinengineer.net\/blog\/this-altcoin-officially-announces-its-rebranding-plans\/","title":{"rendered":"This Altcoin Officially Announces Its Rebranding Plans!"},"content":{"rendered":"<p data-start=\"117\" data-end=\"253\" data-is-last-node=\"\" data-is-only-node=\"\">One of the leading names in the decentralized finance (DeFi) ecosystem, <strong>1inch<\/strong>, announced its rebranding at the Token2049 event in Singapore. With a new visual identity, messaging, and product strategy, the platform has moved to 1inch.com, emphasizing its expanded mission to connect DeFi with global finance.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coinengineer.net\/blog\/this-altcoin-officially-announces-its-rebranding-plans\/#Preparing_DeFi_for_Mass_Adoption\" title=\"Preparing DeFi for Mass Adoption\">Preparing DeFi for Mass Adoption<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coinengineer.net\/blog\/this-altcoin-officially-announces-its-rebranding-plans\/#Messages_from_the_Founders\" title=\"Messages from the Founders\">Messages from the Founders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/coinengineer.net\/blog\/this-altcoin-officially-announces-its-rebranding-plans\/#What_is_1inch_Network_1INCH\" title=\"What is 1inch Network (1INCH)?\">What is 1inch Network (1INCH)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/coinengineer.net\/blog\/this-altcoin-officially-announces-its-rebranding-plans\/#Key_Elements_of_the_New_Era\" title=\"Key Elements of the New Era\">Key Elements of the New Era<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/coinengineer.net\/blog\/this-altcoin-officially-announces-its-rebranding-plans\/#About_1inch\" title=\"About 1inch\">About 1inch<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Preparing_DeFi_for_Mass_Adoption\"><\/span>Preparing DeFi for Mass Adoption<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>1inch\u2019s new brand strategy aims to provide both individual investors and institutional partners with a simpler, more understandable, and secure experience. By streamlining user interfaces, enhancing cross-chain solutions, and offering purpose-driven swap options, the project seeks to make DeFi more accessible.<\/p>\n<p>Its SaaS-based model is already adopted by major industry players including Binance, Coinbase, Ledger, MetaMask, and Trust Wallet, highlighting 1inch\u2019s critical role in the infrastructure of the DeFi sector.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Messages_from_the_Founders\"><\/span>Messages from the Founders<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>1inch Co-Founder Sergej Kunz stated:<\/p>\n<blockquote><p>\u201cSoon, DeFi will become indistinguishable from traditional finance. This isn\u2019t centralization; it\u2019s about bringing financial institutions and users onto the blockchain. Our rebranding reflects maturity, but our mission remains the same: to connect chains, protocols, and people.\u201d<\/p><\/blockquote>\n<p>Co-Founder Anton Bukov added:<\/p>\n<blockquote><p>\u201cDeFi has proven that a more transparent, efficient, and global financial system is possible. Now it\u2019s time to bring this power to wider audiences.\u201d<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"What_is_1inch_Network_1INCH\"><\/span>What is 1inch Network (1INCH)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>1inch Network<\/strong> is a leading DEX (decentralized exchange) aggregator in the DeFi space. It provides users with the best prices and low transaction fees across more than 116 decentralized exchanges on multiple blockchains, including Ethereum, Binance Smart Chain (BNB Chain), Polygon, and Solana. 1inch aggregates data from various liquidity pools to execute swaps efficiently.<\/p>\n<p>Decentralized exchanges allow users to trade crypto assets without intermediaries, but prices and fees can vary between exchanges. 1inch eliminates this complexity, using advanced algorithms to find the best prices with minimal gas fees.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Elements_of_the_New_Era\"><\/span>Key Elements of the New Era<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With its new brand, 1inch focuses on:<\/p>\n<ul>\n<li>Unifying the fragmented ecosystem: Enhancing interoperability through cross-chain solutions.<\/li>\n<li>Balancing connectivity and freedom: Maintaining a self-custody model while improving interoperability.<\/li>\n<li>Elevating security: Meeting institutional standards through ISO 27001 and SOC 2 certification processes.<\/li>\n<li>Delivering a flawless experience: Providing top rates, security, and high-performance solutions for both B2C and B2B users.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"About_1inch\"><\/span>About 1inch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Serving over 24 million users today, <strong>1inch<\/strong> processes an average daily trading volume of $500 million, making it one of the strongest infrastructure providers in DeFi. In addition to low-cost token swaps, 1inch offers personal custody wallets, portfolio trackers, developer portals, and crypto bank cards, continuing to simplify DeFi for global audiences.<\/p>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">\n<div class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">\n<p class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\"><em>Also, you can freely share your thoughts and comments about the topic in the comment section. Additionally, please follow us on our\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/t.me\/coinengineernews\" target=\"_blank\" rel=\"noreferrer noopener\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">Telegram,\u00a0<\/a><a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/www.youtube.com\/@CoinEngineer\" target=\"_blank\" rel=\"noreferrer noopener\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">YouTube\u00a0<\/a>and\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/twitter.com\/coinengineers\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">Twitter<\/a> channels for the latest news and updates.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the leading names in the decentralized finance (DeFi) ecosystem, 1inch, announced its rebranding at the Token2049 event in Singapore. With a new visual identity, messaging, and product strategy, the platform has moved to 1inch.com, emphasizing its expanded mission to connect DeFi with global finance. Preparing DeFi for Mass Adoption 1inch\u2019s new brand strategy<\/p>\n","protected":false},"author":37,"featured_media":50561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,2],"tags":[638,8454,236,563,393],"class_list":["post-52873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto-news","category-news","tag-1inch","tag-1inch-1inch","tag-altcoin","tag-altcoins","tag-crypto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This Altcoin Officially Announces Its Rebranding Plans!<\/title>\n<meta name=\"description\" content=\"One of the leading names in the decentralized finance (DeFi) ecosystem, 1inch, announced its rebranding at the Token2049 event in Singapore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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