{"id":59515,"date":"2025-12-15T17:09:28","date_gmt":"2025-12-15T14:09:28","guid":{"rendered":"https:\/\/coinengineer.net\/blog\/?p=59515"},"modified":"2025-12-15T17:09:28","modified_gmt":"2025-12-15T14:09:28","slug":"visa-launches-crypto-push-introduces-stablecoin-advisory-service","status":"publish","type":"post","link":"https:\/\/coinengineer.net\/blog\/visa-launches-crypto-push-introduces-stablecoin-advisory-service\/","title":{"rendered":"Visa Launches Crypto Push: Introduces Stablecoin Advisory Service"},"content":{"rendered":"<p><strong>Visa<\/strong> has launched its Stablecoin Advisory Program in response to growing demand in the cryptocurrency space, targeting fintech companies, banks, and other businesses. The new program aims to guide organizations in developing stablecoin strategies, building technological infrastructure, and optimizing operational processes. Through this initiative, companies will be able to integrate stablecoins into their business models in a safer, faster, and more cost-effective way.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coinengineer.net\/blog\/visa-launches-crypto-push-introduces-stablecoin-advisory-service\/#Visa_Continues_to_Move_Forward_in_Crypto_and_Stablecoins\" title=\"Visa Continues to Move Forward in Crypto and Stablecoins\">Visa Continues to Move Forward in Crypto and Stablecoins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coinengineer.net\/blog\/visa-launches-crypto-push-introduces-stablecoin-advisory-service\/#Which_Businesses_Does_the_Stablecoin_Advisory_Program_Reach\" title=\"Which Businesses Does the Stablecoin Advisory Program Reach?\">Which Businesses Does the Stablecoin Advisory Program Reach?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/coinengineer.net\/blog\/visa-launches-crypto-push-introduces-stablecoin-advisory-service\/#Crypto_Experience_and_Future_Plans\" title=\"Crypto Experience and Future Plans\">Crypto Experience and Future Plans<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"479\" data-end=\"627\"><span class=\"ez-toc-section\" id=\"Visa_Continues_to_Move_Forward_in_Crypto_and_Stablecoins\"><\/span>Visa Continues to Move Forward in Crypto and Stablecoins<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"479\" data-end=\"627\">In an interview, Carl Rutstein, Global Head of Visa Consulting and Analytics, stated:<\/p>\n<blockquote>\n<p data-start=\"629\" data-end=\"711\">\u201cOur reason for being in stablecoins, quite frankly, is to help our clients grow.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"713\" data-end=\"1079\">Rutstein emphasized that Visa\u2019s stablecoin advisory services are becoming a critical necessity for clients. Stablecoins are crypto assets that maintain a stable value, typically backed by reserves pegged to fiat currencies such as the U.S. dollar. Visa\u2019s move follows increased stablecoin investments by other major financial institutions like PayPal and Mastercard.<\/p>\n<p data-start=\"713\" data-end=\"1079\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-59516 aligncenter\" src=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/12\/VISA-300x158.jpg\" alt=\"\" width=\"735\" height=\"387\" srcset=\"https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/12\/VISA-300x158.jpg 300w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/12\/VISA-1024x538.jpg 1024w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/12\/VISA-768x403.jpg 768w, https:\/\/coinengineer.net\/blog\/wp-content\/uploads\/2025\/12\/VISA.jpg 1200w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/p>\n<h2 data-start=\"1185\" data-end=\"1643\"><span class=\"ez-toc-section\" id=\"Which_Businesses_Does_the_Stablecoin_Advisory_Program_Reach\"><\/span>Which Businesses Does the Stablecoin Advisory Program Reach?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1185\" data-end=\"1643\">Visa is providing stablecoin advisory services to dozens of institutional clients, including Navy Federal Credit Union, VyStar Credit Union, and Pathward. The program offers strategic, technological, and operational support. Cross-border payments and business-to-business (B2B) transactions\u2014especially in countries with volatile currencies\u2014stand out as key use cases for stablecoin adoption.<\/p>\n<p data-start=\"1645\" data-end=\"1868\">Rutstein noted that at the end of the advisory process, some businesses may choose to adopt stablecoins, while others may determine they do not need the technology. Visa aims for the program to reach hundreds of businesses.<\/p>\n<h2 data-start=\"1870\" data-end=\"2270\"><span class=\"ez-toc-section\" id=\"Crypto_Experience_and_Future_Plans\"><\/span>Crypto Experience and Future Plans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1870\" data-end=\"2270\">Visa is not new to the crypto space. In 2023, the company launched a pilot program for stablecoin payments using USDC. Today, Visa operates more than 130 stablecoin-linked card programs across over 40 countries. Its annual stablecoin settlement volume is approximately $3.5 billion. Matt Freeman, Senior Vice President at Navy Federal Credit Union, commented:<\/p>\n<blockquote>\n<p data-start=\"2272\" data-end=\"2507\">\u201cStablecoins can be an opportunity to increase speed and reduce costs in payments. With Visa\u2019s support, we are evaluating how this technology could fit into our strategy to deliver meaningful value to our 15 million members worldwide.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"2509\" data-end=\"2982\" data-is-last-node=\"\" data-is-only-node=\"\">Visa\u2019s Stablecoin Advisory Program stands out as a move that could accelerate crypto adoption for financial institutions and businesses. While stablecoins offer speed and cost advantages\u2014particularly in cross-border payments\u2014Visa\u2019s advisory service provides companies with a secure and strategic roadmap. This initiative strengthens Visa\u2019s presence in the crypto ecosystem and is expected to contribute to broader stablecoin adoption across the fintech and banking sectors.<\/p>\n<p data-start=\"3039\" data-end=\"3440\"><em class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">You can also freely share your thoughts and comments about the topic in the comment section. Additionally, don\u2019t forget to follow us on our\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/t.me\/coinengineernews\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">Telegram,\u00a0<\/a><a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/www.youtube.com\/@CoinEngineer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">YouTube<\/a>,\u00a0and\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/twitter.com\/coinengineers\" target=\"_blank\" rel=\"nofollow noopener\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">Twitter<\/a>\u00a0channels for the latest\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" title=\"News\" href=\"https:\/\/coinengineer.net\/blog\/news\/\" data-internallinksmanager029f6b8e52c=\"7\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">news<\/a>\u00a0and updates.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visa has launched its Stablecoin Advisory Program in response to growing demand in the cryptocurrency space, targeting fintech companies, banks, and other businesses. The new program aims to guide organizations in developing stablecoin strategies, building technological infrastructure, and optimizing operational processes. Through this initiative, companies will be able to integrate stablecoins into their business models<\/p>\n","protected":false},"author":37,"featured_media":56738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,2],"tags":[393,840,847,336,58,5760,1126],"class_list":["post-59515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto-news","category-news","tag-crypto","tag-crypto-market","tag-crypto-news","tag-cryptocurrencies","tag-cryptocurrency","tag-digital-assets","tag-visa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visa Launches Crypto Push<\/title>\n<meta name=\"description\" content=\"Visa has launched its Stablecoin Advisory Program in response cryptocurrency space, targeting fintech companies, banks, and other businesses.\" \/>\n<meta name=\"robots\" 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