{"id":63466,"date":"2026-02-11T13:05:36","date_gmt":"2026-02-11T10:05:36","guid":{"rendered":"https:\/\/coinengineer.net\/blog\/?p=63466"},"modified":"2026-02-11T13:05:36","modified_gmt":"2026-02-11T10:05:36","slug":"polymarket-launches-new-attention-markets-in-partnership-with-kaito","status":"publish","type":"post","link":"https:\/\/coinengineer.net\/blog\/polymarket-launches-new-attention-markets-in-partnership-with-kaito\/","title":{"rendered":"Polymarket Launches New Attention Markets in Partnership with Kaito!"},"content":{"rendered":"<p><strong>Polymarket<\/strong> has taken a new step aimed at expanding prediction markets beyond their traditional use cases. The platform announced a strategic partnership with Kaito AI under the concept of \u201cattention markets,\u201d which focus on measuring popularity and public interest. Through this collaboration, interactions, trends, and user engagement across social media platforms will be analyzed more systematically and integrated into prediction markets. This partnership aims to make it possible to tokenize social media data and content-based value, enabling users to take positions based on public perception surrounding news, brands, events, and internet trends. With this move, Polymarket seeks to shift from purely outcome-based predictions to a new market model where attention and popularity themselves become financialized.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coinengineer.net\/blog\/polymarket-launches-new-attention-markets-in-partnership-with-kaito\/#How_Will_the_Polymarket_and_Kaito_Partnership_Work\" title=\"How Will the Polymarket and Kaito Partnership Work?\">How Will the Polymarket and Kaito Partnership Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coinengineer.net\/blog\/polymarket-launches-new-attention-markets-in-partnership-with-kaito\/#The_Rise_of_SocialFi_and_Content-Based_Value\" title=\"The Rise of SocialFi and Content-Based Value\">The Rise of SocialFi and Content-Based Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/coinengineer.net\/blog\/polymarket-launches-new-attention-markets-in-partnership-with-kaito\/#Evaluation\" title=\"Evaluation\">Evaluation<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"823\" data-end=\"877\"><span class=\"ez-toc-section\" id=\"How_Will_the_Polymarket_and_Kaito_Partnership_Work\"><\/span>How Will the Polymarket and Kaito Partnership Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"879\" data-end=\"1013\">As part of the collaboration, Kaito\u2019s proprietary \u201cmindshare\u201d measurement model will be used. This model analyzes data collected from:<\/p>\n<ul>\n<li data-start=\"1017\" data-end=\"1020\">X<\/li>\n<li data-start=\"1023\" data-end=\"1031\">TikTok<\/li>\n<li data-start=\"1034\" data-end=\"1045\">Instagram<\/li>\n<li data-start=\"1048\" data-end=\"1057\">YouTube<\/li>\n<\/ul>\n<p data-start=\"1059\" data-end=\"1239\">It calculates how much attention trends, individuals, and brands are receiving. The data will also include sentiment indicators, showing whether engagement is positive or negative.<\/p>\n<p data-start=\"1241\" data-end=\"1267\">Kaito CEO Yu Hu commented:<\/p>\n<blockquote>\n<p data-start=\"1269\" data-end=\"1407\">\u201cThese new markets will be able to quantitatively measure volume and shifts in public attention based on data gathered from social media.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"1437\" data-end=\"1873\">Attention markets refer to prediction pairs based on levels of interest, engagement, and popularity generated on social media. This new type of market aims to make public interest around news, events, brands, and influencers measurable and tradable. Although Polymarket already offers markets tracking certain trends and personalities, this partnership with Kaito is expected to significantly broaden the range of available predictions.<\/p>\n<h2 data-start=\"1875\" data-end=\"1922\"><span class=\"ez-toc-section\" id=\"The_Rise_of_SocialFi_and_Content-Based_Value\"><\/span>The Rise of SocialFi and Content-Based Value<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1924\" data-end=\"2241\">Attention markets are directly linked to the rise of SocialFi and content-driven value creation. This trend revolves around short-term news tokens, content-focused memes, and influencer brands. By tokenizing internet trends and public perception, Polymarket will allow users to take positions in these emerging areas.<\/p>\n<p data-start=\"2243\" data-end=\"2297\">Polymarket\u2019s Head of Crypto, Thibault Alizard, stated:<\/p>\n<blockquote>\n<p data-start=\"2299\" data-end=\"2427\">\u201cWhen people realize they can express views on topics they see on social media, it will create an entirely new user experience.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"2429\" data-end=\"2702\">Polymarket plans to launch dozens of new attention markets in early March and aims to expand that number to thousands by the end of the year. These markets could cover individual influencers, key opinion leaders (KOLs), AI-related trends, and more niche internet phenomena.<\/p>\n<h2 data-start=\"2704\" data-end=\"2717\"><span class=\"ez-toc-section\" id=\"Evaluation\"><\/span>Evaluation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2719\" data-end=\"3002\">The partnership between Polymarket and Kaito signals that prediction markets are no longer limited to traditional domains such as politics, economics, and macro developments. Instead, a new era is emerging where social media, digital culture, and online engagement take center stage. Concepts such as public interest, popularity, and influence \u2014 once difficult to quantify \u2014 can now be measured and traded under this model. By transforming internet trends, influencer impact, and content-driven popularity into financial instruments, attention markets introduce an important innovation for SocialFi and the content economy. This approach not only enables users to speculate on outcomes but also on the direction of perception and attention itself, offering a new perspective on how value is created in the digital economy.<\/p>\n<p data-start=\"1580\" data-end=\"1744\"><em class=\"darkmysite_style_txt_border darkmysite_processed\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">Also, you can freely share your thoughts and comments about the topic in the comment section. Additionally, don\u2019t forget to follow us on our\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/t.me\/coinengineernews\" target=\"_blank\" rel=\"noreferrer noopener\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">Telegram,<\/a>\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/www.youtube.com\/@CoinEngineer\" target=\"_blank\" rel=\"noreferrer noopener\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">YouTube<\/a>,\u00a0and\u00a0<a class=\"darkmysite_style_txt_border darkmysite_style_link darkmysite_processed\" href=\"https:\/\/twitter.com\/coinengineers\" data-darkmysite_alpha_bg=\"rgba(0, 0, 0, 0)\">Twitter<\/a>\u00a0channels for the latest news and updates.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Polymarket has taken a new step aimed at expanding prediction markets beyond their traditional use cases. The platform announced a strategic partnership with Kaito AI under the concept of \u201cattention markets,\u201d which focus on measuring popularity and public interest. Through this collaboration, interactions, trends, and user engagement across social media platforms will be analyzed more<\/p>\n","protected":false},"author":37,"featured_media":44962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,2],"tags":[393,840,847,336,58,5760,3014],"class_list":["post-63466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto-news","category-news","tag-crypto","tag-crypto-market","tag-crypto-news","tag-cryptocurrencies","tag-cryptocurrency","tag-digital-assets","tag-polymarket"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Polymarket New Attention Markets in Partnership with Kaito!<\/title>\n<meta name=\"description\" content=\"Polymarket announced a strategic partnership with Kaito AI \u201cattention markets,\u201d which focus on measuring 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