Yeliz Akmaca 
One of the giants in the crypto world, Coinbase, is preparing to launch an exciting new feature for its users this fall: the American Express-backed Coinbase One Card. Announced at the company’s 2025 State of Crypto Summit, this card offers users the opportunity to earn up to 4% back in Bitcoin on everyday purchases.
A New Dimension in Crypto Rewards
The most striking feature of the Coinbase One Card is its attractive Bitcoin reward rate offered on every purchase. Up to 4% Bitcoin cashback places it at a highly competitive level among similar crypto reward cards on the market. This rate will be determined based on the amount of digital assets users hold on the Coinbase platform. In this way, active users on the platform will be able to benefit from higher reward rates.
This exclusive card will be initially available to Coinbase One subscribers. Coinbase One is a subscription-based service offered by the platform, providing users with benefits such as zero trading fees, priority customer support, and enhanced staking rewards. The inclusion of the Coinbase One Card in this subscription package aims to offer an integrated experience that helps users save on transaction fees and passively accumulate Bitcoin through daily spending.
“In our collaboration with Coinbase, we see real potential in the combination of cryptocurrency with the strong support of American Express. What this card offers is a perfect blend of the elements customers are currently looking for.”
— Will Stredwick, Head of Global Network Services, American Express
A Strong Partnership Backed by American Express
Coinbase’s partnership with a well-established financial services giant like American Express represents a significant step in the mainstream acceptance of cryptocurrencies. The wide network and reliability of American Express will provide Coinbase One Card users with a secure and seamless payment experience. It is also noted that American Express is strengthening its strategic investments in payment innovation through this collaboration and evaluating the potential of the crypto market.
Introducing the Coinbase One Card.
Earn up to 4% bitcoin back on every purchase.Powered by @AmericanExpress network.
Coming fall 2025. pic.twitter.com/XfGXIGuj42— Coinbase 🛡️ (@coinbase) June 12, 2025
A New Era in Competition and Vision for the Future
Coinbase’s credit card move also intensifies the competition in the industry. Rival crypto exchange Gemini had launched its own crypto reward credit card in 2021 in partnership with Mastercard, offering up to 3% in Bitcoin and other crypto rewards. This shows that crypto companies are inclined to expand their range of financial products to boost user loyalty and attract new customers.
In May of this year, Coinbase also announced its plans to launch a 24/7 perpetual trading platform based in the US. With the addition of the Coinbase One Card, the company is solidifying its vision of offering users a comprehensive ecosystem of financial products and services. Once this card is launched this fall for Coinbase One members in the US, it will mark an important step toward increasing Bitcoin’s presence in daily payments and the widespread adoption of cryptocurrencies.
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