Yigit Taha OZTURK 
Once known strictly as a gaming retailer, GameStop is now capturing headlines for a different reason: digital assets. As the gaming industry rapidly evolves toward streaming and downloads, legacy companies must pivot or fall behind. In an unexpected twist, GameStop has made a major play in the crypto space that could reshape its financial narrative.
In its Q1 2025 earnings report, the company revealed that it had acquired 4,710 Bitcoin between May 3 and June 10. The purchase is valued at approximately $516.6 million, signaling a bold shift in the company’s treasury strategy.
Bitcoin Becomes a Treasury Asset
As part of its digital transformation, GameStop has begun holding Bitcoin as a long-term reserve asset. Earlier this year, the company updated its investment policy, allowing cryptocurrency investments alongside traditional stocks.
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This aggressive move is part of a broader initiative to use surplus cash for higher-risk, high-return assets. By aligning with other institutions that view Bitcoin as a store of value, GameStop positions itself not just as a game retailer, but as a forward-looking tech-leaning enterprise.
ETF Launched To Track GameStop’s Crypto Strategy
To complement this bold step, Bitwise Asset Management introduced a new ETF: the Bitwise GME Option Income Strategy ETF (IGME). This financial product is built around the volatility and upside potential of GameStop stock, amplified by its Bitcoin holdings.
According to Jeff Park of Bitwise, the ETF reflects retail investor enthusiasm and provides exposure to both company performance and crypto growth. Meanwhile, despite positive EPS of $0.09 (beating expectations), the company reported lower-than-expected revenue at $732.4M, which led to a 4% drop in share price in after-hours trading.
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