Yigit Taha OZTURK 
Binance has launched a new reward program called Alpha Points to boost user engagement on its platform. This system incentivizes active trading over passive holding: a single $8 trade earns the same points as holding $100,000 worth of assets. By encouraging more frequent transactions, the program aims to increase overall liquidity.
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How the Alpha Points System Works
The Binance Alpha system updates daily scores based on two main criteria: total assets held on Binance CEX and activity in Binance Wallet, plus Alpha token purchases. Only buy-side transactions count toward point accrual—sell orders are excluded.
Balance Points
Users earn daily points according to their total asset balance (UTC time zone):
- $100 – < $1,000: 1 point/day
- $1,000 – < $10,000: 2 points/day
- $10,000 – < $100,000: 3 points/day
- $100,000+: 4 points/day
Volume Points
Additional points are awarded for Alpha token purchase volume:
- $2 → 1 point
- $4 → 2 points
- $8 → 3 points
- $16 → 4 points
- $32 → 5 points
For every doubling of volume beyond $32, users gain +1 extra point (e.g. $64 = 6 points).
Points as Keys for TGE and Airdrops
Accumulated Alpha Points will determine eligibility for future Token Generation Events (TGE) and airdrops. Users can monitor their point totals in the “Information” section of the Binance app.
Following the announcement, trading volume on Binance surged by 15% within the first hour. BNB climbed 2% to $600, and pairs like BNB/USDT and ETH/BTC saw notable volume increases.
The new system also drove activity on Binance Smart Chain: active wallets rose 10%, and transactions hit 500,000 per hour. These metrics underscore the strong impact of Alpha Points on user behavior and market dynamics.
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