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According to a Bloomberg report dated May 1, Morgan Stanley is planning to introduce cryptocurrency trading functionality to its E*Trade platform.
Morgan Stanley’s New Crypto Trading Features May Launch in 2026
Sources familiar with the matter say the project is currently in its early stages, but senior executives at the bank anticipate the service will go live next year.
As part of this plan, Morgan Stanley is exploring partnerships with one or more major crypto firms to build a platform where clients can trade popular cryptocurrencies like Bitcoin and Ethereum.
According to insiders, the bank has been actively discussing strategies to expand into crypto since the end of 2023. At present, high-net-worth clients can access crypto ETFs, ETF options, and futures through Morgan Stanley.
Following internal evaluations, integrating spot crypto trading into the E*Trade platform is viewed as a strategic extension of the bank’s existing offerings. This move could intensify competition with platforms like Robinhood Markets Inc. and Coinbase Inc., although the extent of competition will depend on the structure of Morgan Stanley’s partnerships.
JUST IN: Morgan Stanley is reportedly planning to bring crypto trading to its E*Trade platform, marking a major move by a U.S. bank to expand retail access to $BTC and $ETH.
The launch could happen as early as next year. pic.twitter.com/7pZIS2m9oP
— Satoshi Club (@esatoshiclub) May 1, 2025
Current U.S. Regulatory Environment Favors Crypto Sector
The news that Morgan Stanley is considering adding crypto trading to its E*Trade online brokerage has given the industry fresh momentum. Initial reports in early January were already fueled by expectations of a more crypto-friendly regulatory environment.
This initiative comes amid a positive shift in U.S. regulations, largely influenced by the election of President Donald Trump, who ran on a pro-crypto platform and is personally involved in blockchain ventures.
In the first 30 days of the Trump administration, there have already been notable changes in the U.S. crypto industry. Most recently, optimism has grown following the appointment of pro-crypto SEC Chair Paul Atkins.
In fact, the SEC (Securities and Exchange Commission) had begun to soften its stance even before Atkins officially took office. By late February, the agency had already paused several urgent cryptocurrency enforcement cases.