Emre Yumlu 
Los Angeles-based Thumzup Media Corporation, a publicly traded SaaS company on NASDAQ (TZUP), has taken a bold financial step by filing a Form S-3 with the U.S. Securities and Exchange Commission (SEC). Through this registration, the company aims to offer a variety of securities—including common and preferred stock, warrants, and units—up to a total value of $200 million.
A Strategic Shift Toward Bitcoin
While Thumzup operates in the social media advertising and technology sector, its latest move reveals a strategic pivot into the world of digital assets. The company has stated that the proceeds from future securities offerings will be allocated toward general corporate expenses and Bitcoin acquisitions, unless stated otherwise in specific prospectus supplements.
Thumzup has already accumulated around 29 BTC and has publicly shared its long-term intent to hold up to 90% of excess cash in Bitcoin. This plan positions the company to potentially join the ranks of the top 70 public companies holding Bitcoin as a reserve asset.
Institutional Interest Gaining Momentum
According to BitcoinTreasuries, over 190 entities—including public companies—now collectively hold more than 3.26 million BTC. The growing participation of nation-states and major institutions in the Bitcoin ecosystem highlights the asset’s evolution as a hedge against macroeconomic instability and inflation.
Analysts suggest that Bitcoin could be entering a parabolic growth phase, following trends similar to the global money supply (M2) and gold. From a technical standpoint, Bitcoin is on track to potentially hit a new all-time high by the end of Q2 2025, driven by increasing institutional demand.
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