Yeliz Akmaca 
Brazilian fintech giant Méliuz officially adopted Bitcoin (BTC) as a treasury asset with the approval of the vast majority of its shareholders at an extraordinary general meeting held on May 15, 2025. With this decision, the company became the first publicly traded entity in Latin America to place BTC at the core of its business strategy.
Treasury Strategy Formalized
Méliuz reported that it purchased 274.52 BTC at an average cost of $103,604. With this move, the company’s total holdings reached 320.25 BTC. The initial purchase of 45.73 BTC in March is also included in this total. The company’s BTC assets are currently valued at over $33 million. Brazil is among the leading countries in Latin America for cryptocurrency adoption. Méliuz’s step further matures the country’s cryptocurrency ecosystem. Operating in payment systems and digital finance, the company sets an example for other firms by holding Bitcoin as a treasury asset.
Méliuz clearly articulated its mission within the scope of this strategic transformation:
“The core mission of a Bitcoin Treasury Company is to accumulate BTC in a value-added manner for shareholders by utilizing cash generation, corporate structures, and capital market mechanisms, while increasing exposure to the asset over time.”
Bitcoin Positioned as a Value-Enhancing Tool
While traditional companies typically allocate a portion of their cash reserves to Bitcoin to hedge against inflation, Méliuz adopted a different strategy. The company views BTC not only as a hedge but as a direct source of value creation:
“Instead of allocating a portion of its cash to BTC as a hedge against inflation or currency devaluation, the company has repositioned its strategy to maximize the amount of Bitcoin per share.”
Chairman of the Board Israel Salmen commented on the development:
“This is a historic day for our company. We are now the first Bitcoin Treasury Company listed in Brazil.”
Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.
And today, we took another step forward:
Acquired 274.52 BTC for US$ 28.4M
Average price: US$ 103,604
Achieving a BTC Yield of… pic.twitter.com/y12JlKwW6N— Israel Salmen (@IsraelSalmen) May 15, 2025
Méliuz CEO Israel Salmen described the decision as “a historic day.” This step is not just a measure against inflation but also aims to increase the amount of Bitcoin per share.
Additionally, Bahrain-based Al Abraaj Restaurants Group became the first publicly traded company in the Middle East to adopt BTC as a treasury asset. The company initially purchased 5 BTC and announced plans to increase this amount as part of a long-term digital transformation strategy.
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