Yeliz Akmaca 
Nasdaq-listed Thumzup Media has announced a major investment decision involving XRP and several other crypto assets. According to the official statement dated July 17, 2025, the company’s Board of Directors approved a plan to invest up to $250 million in digital assets, including Bitcoin (BTC), Ethereum (ETH), Solana (SOL), Ripple (XRP), Dogecoin (DOGE), Litecoin (LTC), and USDC.
The capital allocated for this investment will cover crypto asset reserves that the company intends to hold “under certain conditions.” Thumzup views its crypto holdings as part of a broader strategic expansion plan. Among the assets mentioned, XRP stands out as a key part of the portfolio.
XRP Highlighted in Investment Strategy
Thumzup Media explicitly mentions XRP as part of its crypto strategy. The statement emphasizes that XRP will be included in the investment package and will play a significant role in the company’s future digital asset strategy. Previously, Thumzup’s crypto exposure was mostly Bitcoin-focused. The company currently holds approximately 19 BTC, valued at around $2.3 million. With the new strategy, Thumzup plans to diversify into altcoins like XRP and stablecoins like USDC.
The following was said in the statement:
“Our Board of Directors has authorized the holding of crypto assets worth up to $250 million. These assets include BTC, ETH, SOL, DOGE, LTC, XRP, and USDC.”
This statement not only reveals the scale of the investment but also the specific target assets, signaling strong institutional confidence in the crypto sector and a long-term outlook. However, the company did not disclose the distribution ratios among the selected assets.
Institutional Capital Reviving Crypto Market
Following the likes of BlackRock, Fidelity, and VanEck, Thumzup Media joins the growing list of Nasdaq companies turning to crypto. This move is significant not only for retail investors but also for regulators closely watching institutional behavior.
Furthermore, the inclusion of XRP, especially after its legal struggles with the SEC, is a sign of renewed confidence in the asset’s legitimacy and long-term potential.
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